PUBLISHER: QKS Group | PRODUCT CODE: 1669331
PUBLISHER: QKS Group | PRODUCT CODE: 1669331
Market Share and Forecast: Advertising Technology (AdTech) Platforms, 2023-2028, China (Bundle of Two Reports)
This product includes two reports: Market Share and Market Forecast.
Market Share Description:
QKS Group Reveals that Advertising Technology (AdTech) Platforms Market is Projected to Register a CAGR above average by 2028 in China.
China is projected to experience above-average growth in the AdTech platforms market by 2028. The country's rapidly expanding digital economy, coupled with increasing investments in advanced marketing technologies, is driving the adoption of AdTech solutions. Businesses in China are recognizing the value of these tools in streamlining marketing efforts, enhancing customer engagement, and boosting operational efficiency. The supportive regulatory environment and government initiatives to promote digitalization further contribute to this upward trend. As companies strive to remain competitive and responsive to market changes, the demand for sophisticated AdTech platforms is expected to rise significantly.
Quadrant Knowledge Solutions defines "advertising technology (AdTech) refers to a set of software tools and technologies for planning, executing, automating, and managing digital advertisements across digital channels, including search, social, display, OTT, mobile, and video, to optimize ad campaign performance. AdTech often includes a variety of analytics tools that enable publishers to increase their advertising revenue and advertisers to optimize ROI through effective campaigns for reaching the target audience and gathering customer insights. AdTech platforms combine the entire advertising ecosystem, which involves buying, selling, tracking, analyzing, and optimizing digital ads and campaign performance."
Market Forecast Description:
QKS Group Reveals that Advertising Technology (AdTech) Platforms Market is Projected to Register a CAGR above average by 2028 in China.
The future of the AdTech platforms market in China looks bright, with continuous advancements and innovations on the horizon. As companies seek to leverage data-driven insights and improve customer experience, the integration of AI and machine learning technologies will become more prevalent. This will enable more personalized and effective advertising campaigns, driving higher engagement and conversion rates. Furthermore, the increasing focus on sustainability and ethical marketing practices will shape the development of new features and functionalities within these platforms. With a strong emphasis on innovation and customer-centric strategies, the Chinese market is well-positioned to achieve sustained growth and maintain its competitive edge in the global landscape.
Quadrant Knowledge Solutions defines "advertising technology (AdTech) refers to a set of software tools and technologies for planning, executing, automating, and managing digital advertisements across digital channels, including search, social, display, OTT, mobile, and video, to optimize ad campaign performance. AdTech often includes a variety of analytics tools that enable publishers to increase their advertising revenue and advertisers to optimize ROI through effective campaigns for reaching the target audience and gathering customer insights. AdTech platforms combine the entire advertising ecosystem, which involves buying, selling, tracking, analyzing, and optimizing digital ads and campaign performance."
TABLE OF CONTENTS
Market Share:
Chapter 01: Executive Summary
- Key Research Findings
- Top Predictions
- Top Trends
- Market Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
- Drivers & Restraints
Chapter 03: Market Share Analysis
- China Market Share
- China Market Share by Industry Verticals
- Market Share by Media & Entertainment
- Market Share by Retail
- Market Share by BFSI
- Market Share by Travel & Hospitality
- Market Share by Education
- Market Share by Public Sector
- Market Share by Healthcare & Life Science
- Market Share by Automotive
- Market Share by Food & Beverage
- China Market Share by Deployment Type
- Market Share by Deployment Type: On prem
- Market Share by Deployment Type: Cloud
- China Market Share by Customer Type
- Market Share by SMB
- Market Share by Large
- Market Share by Enterprise
Chapter 04: Company Profile
- Company Overview
- Analyst Perspectives and Analysis
Chapter 05: Appendix
- Research Methodologies
Market Forecast:
Chapter 01: Executive Summary
- Key Research Findings
- Top Predictions
- Top Trends
- Market Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
- Drivers & Restraints
Chapter 03: Market Forecast Analysis
- China Market Forecast
- China Market Forecast by Industry Verticals
- Market Forecast by Media & Entertainment
- Market Forecast by Retail
- Market Forecast by BFSI
- Market Forecast by Travel & Hospitality
- Market Forecast by Education
- Market Forecast by Public Sector
- Market Forecast by Healthcare & Life Science
- Market Forecast by Automotive
- Market Forecast by Food & Beverage
- China Market Forecast by Deployment Type
- Market Forecast by Deployment Type: On prem
- Market Forecast by Deployment Type: Cloud
- China Market Forecast by Customer Type
- Market Forecast by SMB
- Market Forecast by Large
- Market Forecast by Enterprise
Chapter 04: Company Profile
- Company Overview
- Analyst Perspectives and Analysis
Chapter 05: Appendix
- Research Methodologies
LIST OF FIGURES
Market Share:
- Fig. 1 Market Share of Digital Marketing Analytics Platforms China, 2023
- Fig. 2 China Market Share of Digital Marketing Analytics Platforms IT & Telecom Industry, 2023
- Fig. 3 China Market Share of Digital Marketing Analytics Platforms Banking & Financial Services Industry, 2023
- Fig. 4 China Market Share of Digital Marketing Analytics Platforms Insurance Industry, 2023
- Fig. 5 China Market Share of Digital Marketing Analytics Platforms Healthcare Industry, 2023
- Fig. 6 China Market Share of Digital Marketing Analytics Platforms Government & Public Sector, 2023
- Fig. 7 China Market Share of Digital Marketing Analytics Platforms Retail & eCommerce, 2023
- Fig. 8 China Market Share of Digital Marketing Analytics Platforms Manufacturing, 2023
- Fig. 9 China Market Share of Digital Marketing Analytics Platforms Hospitality, 2023
- Fig. 10 China Market Share of Digital Marketing Analytics Platforms On-premises Deployment, 2023
- Fig. 11 China Market Share of Digital Marketing Analytics Platforms Cloud Deployment, 2023
- Fig. 12 China Market Share of Digital Marketing Analytics Platforms SMB Customers, 2023
- Fig. 13 China Market Share of Digital Marketing Analytics Platforms Large Customers, 2023
- Fig. 14 China Market Share of Digital Marketing Analytics Platforms Enterprise Customers, 2023
Market Forecast:
- Fig. 1 Market Forecast of AdTech Platforms China, 2024- 2028
- Fig. 2 Market Forecast of AdTech Platforms IT & Telecom Industry, 2024- 2028
- Fig. 3 Market Forecast of AdTech Platforms Banking & Financial Services Industry, 2023
- Fig. 4 Market Forecast of AdTech Platforms Insurance Industry, 2024- 2028
- Fig. 5 Market Forecast of AdTech Platforms Healthcare Industry, 2024- 2028
- Fig. 6 Market Forecast of AdTech Platforms Government & Public Sector, 2024- 2028
- Fig. 7 Market Forecast of AdTech Platforms Retail & eCommerce, 2024- 2028
- Fig. 8 Market Forecast of AdTech Platforms Manufacturing, 2024- 2028
- Fig. 9 Market Forecast of AdTech Platforms Hospitality, 2024- 2028
- Fig. 10 Market Forecast of AdTech Platforms On-premises Deployment, 2024- 2028
- Fig. 11 Market Forecast of AdTech Platforms Cloud Deployment, 2024- 2028
- Fig. 12 Market Forecast of AdTech Platforms SMB Customers, 2024- 2028
- Fig. 13 Market Forecast of AdTech Platforms Large Customers, 2024- 2028
- Fig. 14 Market Forecast of AdTech Platforms Enterprise Customers, 2024- 2028
