PUBLISHER: QKS Group | PRODUCT CODE: 1669332
PUBLISHER: QKS Group | PRODUCT CODE: 1669332
Market Share and Forecast: Advertising Technology (AdTech) Platforms, 2023-2028, Central and Eastern Europe (Bundle of Two Reports)
This product includes two reports: Market Share and Market Forecast.
Market Share Description:
QKS Group Reveals that Advertising Technology (AdTech) Platforms Market is Projected to Register a CAGR above average by 2028 in Central and Eastern Europe.
Central and Eastern Europe (CEE) is projected to experience above-average growth in the AdTech platforms market by 2028. The region's increasing focus on digital transformation and the rising adoption of advanced advertising technologies are key drivers of this growth. Businesses in CEE are recognizing the value of AdTech solutions in enhancing customer insights, optimizing marketing strategies, and driving revenue growth. The supportive regulatory environment and government initiatives to promote digitalization further bolster the market's expansion. As companies in CEE strive to enhance their competitiveness and operational efficiency, the demand for sophisticated AdTech platforms is expected to rise significantly.
Quadrant Knowledge Solutions defines "advertising technology (AdTech) refers to a set of software tools and technologies for planning, executing, automating, and managing digital advertisements across digital channels, including search, social, display, OTT, mobile, and video, to optimize ad campaign performance. AdTech often includes a variety of analytics tools that enable publishers to increase their advertising revenue and advertisers to optimize ROI through effective campaigns for reaching the target audience and gathering customer insights. AdTech platforms combine the entire advertising ecosystem, which involves buying, selling, tracking, analyzing, and optimizing digital ads and campaign performance."
Market Forecast Description:
QKS Group Reveals that Advertising Technology (AdTech) Platforms Market is Projected to Register a CAGR above average by 2028 in Central & Eastern Europe.
The future of the AdTech platforms market in Central and Eastern Europe looks promising, with continuous advancements and technological innovations anticipated. The integration of AI and machine learning capabilities will enable businesses to gain deeper insights into customer behavior and preferences, leading to more effective and personalized advertising strategies. Additionally, the region's focus on data-driven decision-making and customer-centric approaches will drive the development of advanced features and functionalities within these platforms. With a strong emphasis on innovation and digital transformation, the CEE market is well-positioned to achieve sustained growth and maintain its competitive edge in the global landscape.
Quadrant Knowledge Solutions defines "advertising technology (AdTech) refers to a set of software tools and technologies for planning, executing, automating, and managing digital advertisements across digital channels, including search, social, display, OTT, mobile, and video, to optimize ad campaign performance. AdTech often includes a variety of analytics tools that enable publishers to increase their advertising revenue and advertisers to optimize ROI through effective campaigns for reaching the target audience and gathering customer insights. AdTech platforms combine the entire advertising ecosystem, which involves buying, selling, tracking, analyzing, and optimizing digital ads and campaign performance."
TABLE OF CONTENTS
Market Share:
Chapter 01: Executive Summary
- Key Research Findings
- Top Predictions
- Top Trends
- Market Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
- Drivers & Restraints
Chapter 03: Market Share Analysis
- Central & Eastern Europe Market Share
- Central & Eastern Europe Market Share by Industry Verticals
- Market Share by Media & Entertainment
- Market Share by Retail
- Market Share by BFSI
- Market Share by Travel & Hospitality
- Market Share by Education
- Market Share by Public Sector
- Market Share by Healthcare & Life Science
- Market Share by Automotive
- Market Share by Food & Beverage
- Central & Eastern Europe Market Share by Deployment Type
- Market Share by Deployment Type: On prem
- Market Share by Deployment Type: Cloud
- Central & Eastern Europe Market Share by Customer Type
- Market Share by SMB
- Market Share by Large
- Market Share by Enterprise
Chapter 04: Company Profile
- Company Overview
- Analyst Perspectives and Analysis
Chapter 05: Appendix
- Research Methodologies
Market Forecast:
Chapter 01: Executive Summary
- Key Research Findings
- Top Predictions
- Top Trends
- Market Summary
Chapter 02: Market Overview
- Market Definition and Scope
- Key Factors Impacting the Market
- Drivers & Restraints
Chapter 03: Market Forecast Analysis
- Central & Eastern Europe Market Forecast
- Central & Eastern Europe Market Forecast by Industry Verticals
- Market Forecast by Media & Entertainment
- Market Forecast by Retail
- Market Forecast by BFSI
- Market Forecast by Travel & Hospitality
- Market Forecast by Education
- Market Forecast by Public Sector
- Market Forecast by Healthcare & Life Science
- Market Forecast by Automotive
- Market Forecast by Food & Beverage
- Central & Eastern Europe Market Forecast by Deployment Type
- Market Forecast by Deployment Type: On prem
- Market Forecast by Deployment Type: Cloud
- Central & Eastern Europe Market Forecast by Customer Type
- Market Forecast by SMB
- Market Forecast by Large
- Market Forecast by Enterprise
Chapter 04: Company Profile
- Company Overview
- Analyst Perspectives and Analysis
Chapter 05: Appendix
- Research Methodologies
LIST OF FIGURES
Market Share:
- Fig. 1 Market Share of Digital Marketing Analytics Platforms Central & Eastern Europe, 2023
- Fig. 2 Central & Eastern Europe Market Share of Digital Marketing Analytics Platforms IT & Telecom Industry, 2023
- Fig. 3 Central & Eastern Europe Market Share of Digital Marketing Analytics Platforms Banking & Financial Services Industry, 2023
- Fig. 4 Central & Eastern Europe Market Share of Digital Marketing Analytics Platforms Insurance Industry, 2023
- Fig. 5 Central & Eastern Europe Market Share of Digital Marketing Analytics Platforms Healthcare Industry, 2023
- Fig. 6 Central & Eastern Europe Market Share of Digital Marketing Analytics Platforms Government & Public Sector, 2023
- Fig. 7 Central & Eastern Europe Market Share of Digital Marketing Analytics Platforms Retail & eCommerce, 2023
- Fig. 8 Central & Eastern Europe Market Share of Digital Marketing Analytics Platforms Manufacturing, 2023
- Fig. 9 Central & Eastern Europe Market Share of Digital Marketing Analytics Platforms Hospitality, 2023
- Fig. 10 Central & Eastern Europe Market Share of Digital Marketing Analytics Platforms On-premises Deployment, 2023
- Fig. 11 Central & Eastern Europe Market Share of Digital Marketing Analytics Platforms Cloud Deployment, 2023
- Fig. 12 Central & Eastern Europe Market Share of Digital Marketing Analytics Platforms SMB Customers, 2023
- Fig. 13 Central & Eastern Europe Market Share of Digital Marketing Analytics Platforms Large Customers, 2023
- Fig. 14 Central & Eastern Europe Market Share of Digital Marketing Analytics Platforms Enterprise Customers, 2023
Market Forecast:
- Fig. 1 Market Forecast of AdTech Platforms Central & Eastern Europe, 2024- 2028
- Fig. 2 Market Forecast of AdTech Platforms IT & Telecom Industry, 2024- 2028
- Fig. 3 Market Forecast of AdTech Platforms Banking & Financial Services Industry, 2023
- Fig. 4 Market Forecast of AdTech Platforms Insurance Industry, 2024- 2028
- Fig. 5 Market Forecast of AdTech Platforms Healthcare Industry, 2024- 2028
- Fig. 6 Market Forecast of AdTech Platforms Government & Public Sector, 2024- 2028
- Fig. 7 Market Forecast of AdTech Platforms Retail & eCommerce, 2024- 2028
- Fig. 8 Market Forecast of AdTech Platforms Manufacturing, 2024- 2028
- Fig. 9 Market Forecast of AdTech Platforms Hospitality, 2024- 2028
- Fig. 10 Market Forecast of AdTech Platforms On-premises Deployment, 2024- 2028
- Fig. 11 Market Forecast of AdTech Platforms Cloud Deployment, 2024- 2028
- Fig. 12 Market Forecast of AdTech Platforms SMB Customers, 2024- 2028
- Fig. 13 Market Forecast of AdTech Platforms Large Customers, 2024- 2028
- Fig. 14 Market Forecast of AdTech Platforms Enterprise Customers, 2024- 2028
