PUBLISHER: QYResearch | PRODUCT CODE: 1873506
PUBLISHER: QYResearch | PRODUCT CODE: 1873506
The global market for Visual Content was estimated to be worth US$ 5157 million in 2024 and is forecast to a readjusted size of US$ 10400 million by 2031 with a CAGR of 10.7% during the forecast period 2025-2031.
Visual content includes images, videos, illustrations, vectors, and others. The global visual content market deals with the supply and licensing of pre-produced images and videos that are used for various purposes. Marketers and consumers use visual content to communicate messages and themes effectively. Visual content allows organizations to enhance engagement, generate leads, and increase brand awareness.
Global Visual Content key players include Shutterstock, Getty Images, Fotolia, etc. Global top three manufacturers hold a share about 50%. United States is the largest market, with a share about 40%. In terms of product, Stock Video Footage is the largest segment, with a share over 40%. And in terms of application, the largest application is Editorial, followed by Commercial.
Market Drivers
Social Media & Mobile-First Consumption: Platforms like TikTok, Instagram, and Pinterest heavily favor visual storytelling-videos, images, infographics-to capture attention in mobile-oriented feeds.
Advancements in Visual Technologies: Innovations like AR, 3D imaging, real-time rendering, and accessible editing software have democratized high-quality visual production, enabling both small teams and solo creators to craft polished content.
Data Visualization and Storytelling: As reliance on data grows, so does the need for infographics, charts, and editorial visuals to simplify complex information for broader audiences, impacting sectors like finance, education, and healthcare.
AI-Powered Automation & Personalization: AI tools now assist in generating, formatting, and optimizing visuals at scale. Over 60 % of marketers used AI in 2023, with demand for brand templates, auto-layouts, and collaborative workflows on the rise.
This report aims to provide a comprehensive presentation of the global market for Visual Content, focusing on the total sales revenue, key companies market share and ranking, together with an analysis of Visual Content by region & country, by Type, and by Application.
The Visual Content market size, estimations, and forecasts are provided in terms of sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Visual Content.
Market Segmentation
By Company
Segment by Type
Segment by Application
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size. This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Visual Content company competitive landscape, revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Revenue of Visual Content in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Revenue of Visual Content in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product revenue, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.