PUBLISHER: QYResearch | PRODUCT CODE: 1873529
PUBLISHER: QYResearch | PRODUCT CODE: 1873529
The global market for Polo Shirt was estimated to be worth US$ 5923 million in 2024 and is forecast to a readjusted size of US$ 6948 million by 2031 with a CAGR of 2.3% during the forecast period 2025-2031.
This report provides a comprehensive assessment of recent tariff adjustments and international strategic countermeasures on Polo Shirt cross-border industrial footprints, capital allocation patterns, regional economic interdependencies, and supply chain reconfigurations.
The Polo shirt, also known as a golf shirt or a polo shirt, is a short-sleeved sports shirt with a signature design that includes a lapel, two to three buttons, and short sleeves. The style originated from the polo sport in the late 19th century and was originally designed and promoted by tennis champion Rene Lacoste in the 1920s to replace traditional sportswear (such as shirts + ties) and provide a more comfortable wearing experience. The name "Polo" comes from the polo sport, and later, due to the promotion of brands, it gradually evolved into a classic garment for leisure and business casual scenes.
The major players in global Polo Shirt market include Banana Republic, Ralph Lauren Corporation, Abercrombie & Fitch, etc. The market concentration rate is low, and the top player occupies about 2% shares of the global market. China and Southeast Asia are main markets, they occupy about 50% of the global market. Men Shirt is the main type, with a share over 40%. Every Day Wear is the key application, which holds over 90% shares.
The main market drivers include:
Upgrading consumer demand
The growth of personalized and customized demand has driven brands to develop theme models (such as World Cup joint names) and group customization services.
The rise of online sales
E-commerce platforms (such as Tmall and JD.com) have become the main sales channels, and e-commerce exclusive brands have emerged.
Sustainable fashion trend
Environmentally friendly materials (such as organic cotton) and production processes are favored, and brands such as Septwolves have improved their competitiveness through green certification.
Technological innovation empowerment
Smart fibers (such as temperature-changing fabrics) and antibacterial technologies (such as silver ion treatment) increase product added value.
Economic recovery and cultural revival
The global economic recovery has driven mid- to high-end demand, and the retro sports trend (such as the return of the 1990s style) has stimulated market growth.
Polo shirts continue to occupy a core position in the casual clothing market with their classic design and scene compatibility. In the future, brands need to meet consumers' dual needs for functionality and cultural value through technological innovation, sustainable practices and precision marketing to cope with fierce market competition.
This report aims to provide a comprehensive presentation of the global market for Polo Shirt, focusing on the total sales volume, sales revenue, price, key companies market share and ranking, together with an analysis of Polo Shirt by region & country, by Type, and by Application.
The Polo Shirt market size, estimations, and forecasts are provided in terms of sales volume (K Units) and sales revenue ($ millions), considering 2024 as the base year, with history and forecast data for the period from 2020 to 2031. With both quantitative and qualitative analysis, to help readers develop business/growth strategies, assess the market competitive situation, analyze their position in the current marketplace, and make informed business decisions regarding Polo Shirt.
Market Segmentation
By Company
Segment by Type
Segment by Application
By Region
Chapter Outline
Chapter 1: Introduces the report scope of the report, global total market size (value, volume and price). This chapter also provides the market dynamics, latest developments of the market, the driving factors and restrictive factors of the market, the challenges and risks faced by manufacturers in the industry, and the analysis of relevant policies in the industry.
Chapter 2: Detailed analysis of Polo Shirt manufacturers competitive landscape, price, sales and revenue market share, latest development plan, merger, and acquisition information, etc.
Chapter 3: Provides the analysis of various market segments by Type, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different market segments.
Chapter 4: Provides the analysis of various market segments by Application, covering the market size and development potential of each market segment, to help readers find the blue ocean market in different downstream markets.
Chapter 5: Sales, revenue of Polo Shirt in regional level. It provides a quantitative analysis of the market size and development potential of each region and introduces the market development, future development prospects, market space, and market size of each country in the world.
Chapter 6: Sales, revenue of Polo Shirt in country level. It provides sigmate data by Type, and by Application for each country/region.
Chapter 7: Provides profiles of key players, introducing the basic situation of the main companies in the market in detail, including product sales, revenue, price, gross margin, product introduction, recent development, etc.
Chapter 8: Analysis of industrial chain, including the upstream and downstream of the industry.
Chapter 9: Conclusion.