United States Bicycle Market Report by Type, Distribution Channel, States and Company Analysis 2025-2033

United States Bicycle Market Size & Forecast 2025-2033

The market for bicycles in the United States is expected to expand substantially from US$ 15.84 billion in 2024 to US$ 22.01 billion by the year 2033. This expansion is based on a Compound Annual Growth Rate (CAGR) of 3.72% from 2025 to 2033. The reasons behind this growth are increased use of cycling for recreational purposes and commuting, increased concern for the environment, and advancements in bicycle technology to increase the overall experience of the consumer.

United States Bicycle Market Outlook

A bicycle is a human-propelled vehicle on two wheels, meant for transportation, leisure, and sport. Often consisting of a frame, handlebars, pedals, and saddle, bicycles provide a convenient and pleasurable means of covering short to medium lengths. Their ease of use and versatility render them suitable for numerous applications, such as commuting, fitness, and recreation.

In cities, bicycles are gaining wider acceptance as environmentally friendly substitutes for cars, contributing to ease in traffic flow and decreasing carbon footprint. Cities now encourage cycling through the establishment of specific cycling lanes and hiring schemes, getting more people to use bicycles for their daily commutes.

The demand for bicycles has also grown in recent times as a result of increased consciousness regarding health benefits of cycling. It facilitates cardiovascular health, increases muscle strength, and maintains mental well-being. Moreover, cycling events and competitions, including road racing and mountain biking, draw fans and encourage community involvement.

Growth Drivers in the United States Bicycle Market

Increased Emphasis on Health, Fitness, and Eco-Friendliness

The increasing consciousness of health and well-being is one of the key drivers of the U.S. bike market. Americans are increasingly looking to bike as a means of staying fit, lowering obesity rates, and enhancing cardiovascular well-being. In parallel, environmental awareness and carbon emissions concerns are prompting individuals to choose environmentally friendly modes of commuting, with bicycles as a viable alternative to motor vehicles for in-city travel. Government and community programs, such as bike-sharing systems and increased cycling infrastructure, are further enhancing adoption of cycling in urban and suburban communities. In May 2024, the U.S. Department of Transportation granted 99 communities a total of USD 63 million of grants in the Safe Streets and Roads for All (SS4A) program. This program aims to specifically fund projects enhancing roadway safety through infrastructure such as protected bike lanes, multimodal corridors, and urban trails. The dollars, said USDOT Secretary Pete Buttigieg, will "help create complete streets and linked trail systems making bicycling easy, comfortable, and convenient for everyone.

Increasing Use of E-Bikes and Technological Advances

The growth of electric bicycles, or e-bikes, has dramatically increased the size of the U.S. market. E-bikes are attractive to commuters, leisure cyclists, and older users with pedal-assist technology that lowers the effort required and increases travel range. Technical advancements like GPS tracking, intelligent connectivity, and better battery life are making the bicycle more convenient and desirable. With increasing urban traffic, e-bikes are an effective, economical, and eco-friendly solution, propelling robust demand across the country. As of February 2024, Trek launched the Allant+ 9.9S, a high-end e-bike with voice-guided navigation and AI-based range optimization. The cargo market is also doing well; Urban Arrow and Yuba Bicycles have increased their electric cargo fleets to meet growing demand from families as well as last-mile delivery companies.

Growth of Cycling Culture and Participation in Sports

Cycling as a sport and recreational activity is gaining popularity in the U.S. Triathlons, mountain bike races, and long-distance cycling tours are events that draw participation and increase demand for high-performance bicycles. The COVID-19 pandemic accelerated interest in outdoor recreation, with families and individuals investing in bicycles for leisure. Social media and cycling communities also encourage participation, creating a sense of lifestyle around cycling. This cultural shift is driving sales of both specialized bicycles and accessories. In 2023, U.S. consumers spent $903 million on bicycle equipment, with 70% of cyclists being men and 30% women. The industry is extremely fragmented, with more than 200 brands of bikes competing for market share, although Trek Bikes heads the pack with a commanding 22.5% share of the market. Challenges in the United States Bicycle Market

High Costs and Affordability Issues

Upscale bicycles, especially road bikes and e-bikes, may be costly in terms of technology, components, and supply chains. Most consumers consider the high initial cost a deterrent, mainly when juxtaposed against conventional means of commuting. Affordability issues are also worsened by economic instability, which contributes to restricted mass uptake of sophisticated bicycles in America.

Infrastructure Shortcomings and Safety Issues

Although cycling infrastructure is evolving, few U.S. cities have dedicated bike lanes, parking structures, and secure riding conditions. Road-sharing anxieties with motorized vehicles deter potential cyclists. There is also an escalating incidence of bicycle theft, especially among high-end models, in cities. These issues offset the complete potential of bicycle uptake even as interest increases.

United States Road Bicycle Market

Road bicycle segment is favored by fitness enthusiasts, competitive cyclists, and commuters for light, speed-oriented models. Demand is fueled by a robust cycling culture in urban centers and participation in sporting events. High-end road bikes use carbon fiber frames, aerodynamic profiles, and precise gearing, which are favored by performance-conscious consumers. Though high-priced, the segment grows on the back of premium brand building and professional cyclist loyalty.

United States E-Bicycle Market

The e-bike industry is one of the U.S.'s fastest-growing categories. Consumers are adopting e-bikes for commuting, recreational use, and delivery services. Pedal assist technology, advanced lithium-ion batteries, and increased range capability make e-bikes a viable alternative to cars and public transport. E-bikes also appeal to older consumers who enjoy low-impact exercise alternatives. With government subsidy and green mobility efforts, this segment is poised to be a significant growth driver.

United States Hybrid Bicycle Market

Hybrid bikes, which incorporate elements from both road and mountain bicycles, are becoming increasingly popular among city commuters and recreational riders. These bikes are versatile enough to handle both paved roads and light trails. Hybrids are favored for everyday commuting, exercise, and family riding because of their comfort, ruggedness, and cost-effectiveness over road bikes or e-bikes. This balance between performance and usability will keep hybrid bicycles a solid performer in the U.S. bicycle market.

United States Offline Bicycle Market

Offline bicycle stores are still an essential sales channel in the U.S. In-store purchases are a popular choice among consumers to check bicycles for comfort, fit, and performance. Specialty retailers also offer professional fitting, maintenance, and after-sale service, which are essential in establishing customer trust. Online sales may be expanding, but the offline segment is still strong because of personal experiences, especially for premium and high-performance bicycles.

California Bicycle Market

California is one of the U.S.'s biggest state markets for bicycles. The state's intense interest in fitness, sustainability, and outdoor recreation generates high demand. Urban areas such as Los Angeles and San Francisco have made significant investments in cycling facilities, while commuting routes and pleasant weather conditions allow for cycling to be enjoyed throughout the year. California is also at the forefront of e-bike adoption because of its consumer-driven digital culture and environmentally aware culture.

New York Bicycle Market

New York's high population density and traffic conditions make the bicycle a desirable option to commute. The city increased its network of bike lanes and accommodates bike-share programs such as Citi Bike, that have promoted adoption. E-bikes are especially favored by delivery personnel and commuters. In spite of issues like theft and lack of space for storage, the market in New York is strong, particularly for road and hybrid bicycles.

Washington Bicycle Market

Washington state has a culture of being outdoors and environmentally aware, both of which enable a healthy market for bicycles. Seattle and other major cities have committed to bike lanes and infrastructure, making cycling a viable transportation choice. The state's hilly landscape and beautiful paths also fuel the demand for mountain bikes and hybrids. Washington's focus on green lifestyles positions it as an important market for both traditional and electric bicycles.

Market Segmentation

Type

• Road Bicycle
• Hybrid Bicycle
• All Terrain Bicycle
• E-Bicycle
• Other

Distribution Channel

• Online Stores
• Offline Stores

Top 10 States

• California
• Texas
• New York
• Florida
• Illinois
• Pennsylvania
• Ohio
• Georgia
• Washington
• New Jersey
• Rest of United States

All companies have been covered with 5 Viewpoints

• Overviews
• Key Person
• Recent Developments
• SWOT Analysis
• Revenue Analysis

Key Players Analysis

• Accell Group NV
• Trek Bicycle Corporation
• Pon Holdings BV
• Giant Manufacturing Co. Ltd
• Bulls Bikes
• Pedego Inc.
• Benno Bikes LLC
• Hero Cycles Limited
• Ribble Cycles
• Riese Und Muller Gmbh