United States Vitamin K2 Market Report by Product, Dosage Form, Source, Application, Distribution Channel, States and Company Analysis, 2025-2033

United States Vitamin K2 Market Size and Forecast 2025-2033

The United States Vitamin K2 Market is expected to expand from US$ 82.84 million in 2024 to US$ 255.46 million by 2033, indicating a significant increase due to rising awareness of health advantages linked with Vitamin K2. The expansion corresponds to a Compound Annual Growth Rate (CAGR) of 13.33% during 2025-2033, driven by expanding demand in dietary supplements and functional foods sectors.

United States Vitamin K2 Market Outlook

Vitamin K2, or menaquinone, is a fat-soluble vitamin that is an essential component of numerous body functions, most notably in blood coagulation and bone health. Vitamin K is a family of vitamins, with Vitamin K1 being known as phylloquinone, which is mainly sourced from green leafy vegetables. Vitamin K2 is mainly sourced from animal foods and fermented foods such as cheese and natto.

One of the key applications of Vitamin K2 is its capacity to activate proteins that deal with calcium metabolism. It guides the calcium to the bones and teeth, while it avoids its deposit in soft tissues and arteries, thereby improving cardiovascular health. Vitamin K2 is also needed for bone strength as it improves bone mineralization, and it lowers the risk of fractures.

New research indicates that Vitamin K2 has potential as a means of preventing some chronic diseases, such as osteoporosis and cardiovascular disease. Its popularity in dietary supplements is growing, which is enough reason for it to be important in maintaining overall health and well-being.

Growth Drivers for the United States Vitamin K2 Market

Rising Awareness of Bone and Cardiovascular Health

Among the key growth drivers of the U.S. Vitamin K2 market is growing awareness of its health benefits in bone health and heart health. Vitamin K2 activates proteins that control calcium and ensure it's flowing into bones, not arteries. As osteoporosis and cardiovascular disease continue to be top health issues in the nation, Vitamin K2-based supplements demand is accelerating. Patients are becoming more health-aware, and doctors are prescribing Vitamin K2 more to help maintain bone density and lower the risk of arterial calcification. The increased awareness drives the growth of dietary supplements, functional foods, and fortified drinks. February 2023, Government programs and new policies plan to avoid unnecessary deaths due to heart attacks and strokes among underprivileged communities. February is Heart Month in the United States, bringing national awareness to cardiovascular disease (CVD), the number one killer across the country.

Aging Population and Preventive Healthcare Trends

One out of every five Americans will be 65 or older by the year 2030 as the US population continues to age. Projected population figures indicate that the nation's population will be approximately 337.6 million in 2025 and will then rise 2.4% to pass 345.7 million in the year 2030, based on Claritas Pop-Facts 2024 information. The US is an aging population with millions of people at increased risk of osteoporosis, fractures, and cardiovascular disease. Preventive healthcare habits are becoming the norm with seniors opting for supplements such as Vitamin K2 to ensure long-term health. The increased demand for natural, science-supported ingredients in the treatment of age-related ailments fuels sales and innovation in supplements. Companies are creating convenient forms of consumption, such as capsules, gummies, and functional drinks, to reach the elderly market. This trend plays a huge role in fueling market growth.

Growing Functional Foods and Nutraceuticals

The U.S. functional foods and nutraceuticals market is expanding at a fast pace, and Vitamin K2 is being used more and more in fortified foods. Vitamin K2 is being used by food processors to fortify dairy products, cereals, and beverages to meet the demand of consumers for added health benefits in common foods. The clean-label and natural ingredients trend also is facilitating the use of Vitamin K2 since it is frequently positioned as a natural ingredient. This move into mainstream foods, away from conventional supplements, extends Vitamin K2's customer base and increases total market reach. July 2024, Kappa Bioscience will introduce the first USDA organic-certified all-trans, all-bioactive vitamin K2-MK7 for oil-based health uses in the US. K2VITAL MCT Organic will be launching in SupplySide West Booth 5845, opening up new business opportunities for manufacturers of health supplements in the organic marketplace.

Challenges in the United States Vitamin K2 Market

High Production Expenses and Scarce Raw Material Supplies

Production of Vitamin K2 entails sophisticated fermentation techniques or extraction from particular natural sources, increasing the cost of manufacture. Compromised access to raw materials also adds to the difficulty, resulting in higher retail prices than other vitamins. The cost dimension limits affordability and access, particularly among price-conscious consumers. Producers experience a need to strike a balance between quality and competitive pricing, which retards wider take-up.

Lack of Consumer Awareness and Regulatory Barriers

Even though Vitamin K2 is established to promote health, it is not as familiar as vitamins D or C. Most consumers still do not know about its special function in calcium metabolism and heart health. Limited awareness hinders supplement uptake. Moreover, regulatory oversight and different processes for approving claims inhibit firms from selling Vitamin K2 products. More stringent labeling and health claim regulations make product launches more complex in the U.S.

United States Vitamin MK2 Market

Subform of Vitamin K2, Vitamin MK2 is attracting increasing attention for its healthful function in bone support. Less researched than MK7, MK2 is being used in specialized supplements in the United States. The market is growing as a result of increasing scientific studies, niche consumer demand, and added inclusion in high-end health products.

United States Vitamin K2 Powder & Crystalline Market

Vitamin K2 in crystalline and powder state is commonly utilized by supplement brands, food businesses, and nutraceutical companies. The convenience offered by these forms enables flexibility in combining with other products such as functional beverages, capsules, and tablets. Powder form is particularly appreciated for its stability and ability to be easily introduced into different formulations, reflecting industry demand.

United States Natural Vitamin K2 Market

Natural Vitamin K2, which is sourced from products such as fermented soybeans (natto) or specific bacteria, is increasing in popularity as consumers look for clean-label, plant-based, and naturally derived ingredients. The natural form is preferred by health-conscious and vegan consumers in the U.S., inducing innovation in supplements and fortified food. Its premium positioning also assists with high growth within this segment.

United States Vitamin K2 Health Supplements Market

Supplements account for the biggest share of the U.S. Vitamin K2 market. Capsules, softgels, gummies, and tablets take the largest share of sales, reaching consumers who seek to bolster bones and safeguard heart health. The increasing demand for preventive healthcare and endorsements from medical professionals make supplements the foundation of Vitamin K2 growth.

United States Offline Vitamin K2 Market

The offline channel of distribution, such as pharmacies, supermarkets, and health food stores, is still predominant in the U.S. Vitamin K2 industry. Buyers tend to buy in person for supplements based on confidence in the authenticity of products and availability of professional advice. Offline retail expansion is facilitated by increasing product visibility within mainstream retailers and specialty nutrition stores.

Washington Vitamin K2 Market

The well-being-aware residents of Washington, along with the state's strong nutraceuticals sector, play a crucial role in fueling the growth of the Vitamin K2 market. With consumers becoming more focused on preventive healthcare and looking for natural supplements, the demand for Vitamin K2 is witnessing a significant increase. This trend can be seen in urban areas as well as suburban areas throughout the state, where people are becoming more assertive about their health and nutrition.

California Vitamin K2 Market

California is a cosmopolitan hotbed for the Vitamin K2 market, driven by its large and diverse pool of consumers, active health trends, and the presence of major nutraceutical firms in the state. The healthy lifestyle-oriented population of the state, interested in wellbeing and preventive care, generates strong demand for supplements and functional foods fortified with Vitamin K2. This growing focus on dietary supplementation is part of a wider cultural trend towards holistic health, which positions California as the hub for innovation and expansion in the Vitamin K2 market.

New York Vitamin K2 Market

New York's diverse and thriving population, combined with a strong healthcare industry, is fueling a sharp rise in demand for Vitamin K2. This critical nutrient is becoming popular among city consumers who increasingly demand supplements and fortified foods to enhance their bone density and cardiovascular well-being. While awareness of the health advantages of Vitamin K2 increases, consumers are inclining towards preventive wellness practices that involve incorporating this vitamin into their daily lives. The market for Vitamin K2 in New York proves to be representative of this trend, with Vitamin K2 products easily found in many different environments, such as pharmacies, health food stores, and chain supermarkets. Because of this, Vitamin K2 is not only a standard for health-oriented individuals but also a significant factor in the broader context of preventive health and wellness programs across the city.

Market Segmentations

Product

• MK-7
• MK-4

Dosage Form

• Powder & Crystalline
• Capsules & Tablets
• Oils & Liquid

Source

• Natural
• Synthetic

Application

• Health Supplements
• Functional Foods and Beverages

Distribution Channel

• Offline
• Online

Top States

• California
• Texas
• New York
• Florida
• Illinois
• Pennsylvania
• Ohio
• Georgia
• New Jersey
• Washington
• North Carolina
• Massachusetts
• Virginia
• Michigan
• Maryland
• Colorado
• Tennessee
• Indiana
• Arizona
• Minnesota
• Wisconsin
• Missouri
• Connecticut
• South Carolina
• Oregon
• Louisiana
• Alabama
• Kentucky
• Rest of United States

All companies have been covered with 5 Viewpoints

• Overviews
• Key Person
• Recent Developments
• SWOT Analysis
• Revenue Analysis

Key Players Analysis

• NOW Foods
• Life Extension
• Nestle
• Bronson
• NatureWise
• Solaray
• Natural Factors
• Source Naturals