Email & Marketing Automation

Benefits:

• Get the inside scoop that will make you look smart
• Obtain external validation of your strategy and decisions
• Receive one-on-one help to solve your thorniest problems

• Get to a short list in minutes
• Get supporting artifacts to explain to your peers
• Transition to pilot projects faster

• Learn how much these tools really cost
• Learn how to negotiate a better deal
• Learn about hidden costs and gotchas

• Obtain relevant education for business and IT stakeholders
• Get team-based workshops to put everyone on the same page
• Obtain a common vocabulary for how the tools really work

• Learn the real story about vendor weaknesses to combat marketing hype
• Don't pick the wrong tool
• Discover a vendor you didn't know

Vendors Evaluated:

B2B-Focused Marketing Automation Platforms

• Act-On: Act-On
• Adobe: Marketo Engagement Platform
• HubSpot: Marketing Hub
• Microsoft: Microsoft Dynamics 365 for Marketing
• Oracle: Eloqua Marketing Cloud
• Salesforce: Pardot

B2C-Focused ESPs / Automation Platforms

• Acoustic: Acoustic Campaign
• Adobe: Campaign
• Aprimo: Campaign
• HCL: Unica Campaign
• Iterable: Iterable
• MessageGears: MessageGears Platform
• Salesforce: Marketing Cloud
• Selligent: Selligent Marketing Cloud