PUBLISHER: SkyQuest | PRODUCT CODE: 1321839
PUBLISHER: SkyQuest | PRODUCT CODE: 1321839
Wine Market size was valued at USD 263.8 billion in 2021 and is poised to grow from USD 296.6 billion in 2022 to USD 444.5 billion by 2030, growing at a CAGR of 5.95% in the forecast period (2023-2030)
Wine holds a significant place in European civilization and has influenced cultures worldwide. It is widely consumed by the young population as part of their diet, at home parties, and during social occasions. These consumer trends are expected to drive market expansion in the projected period. Despite the impact of the COVID-19 pandemic, the wine industry is anticipated to regain momentum as quarantine regulations ease and consumers shift towards online purchases.
Wine offers consumers the pleasure of alcohol consumption with its appealing flavors and refreshing qualities. It has become an essential commodity in the international market due to the relaxation of trade taxes and tariff barriers. The growing trend of socializing with alcohol and the introduction of low alcohol-by-volume (ABV) beverages for the working population are key drivers of market expansion. Wine provides a safer and enjoyable alternative to other alcoholic beverages, enhancing its overall appeal.
Segments covered in this report:
Global Wine Market is segmented based on the type, flavour, price range, source, and distribution channel, and region. Based on type, the market is segmented sparkling, still, and others. Based flavor, the market is segmented into red, white, and rose. Based on price range, the wine market is categorized into below US$ 5, US$ 5-10, US$ 10-15, and above US$ 15. Based on source, the wine market is segmented into organic wine and conventional wine. Based on distribution channel, the wine market is segmented into hypermarkets/ supermarkets, convenience stores, specialty stores, pubs/bars/ restaurants, online retailers, and other sales channel. By region, the Wine Market is segmented into North America, Asia Pacific, Europe, Latin America, and MEA.
Driver
The wine market is experiencing growth due to increasing consumer alcohol socialization. Over the years, wine production and consumption have witnessed significant growth, driven by factors such as social interactions, modernization, and the growing acceptance of Western culture. Consumers view alcohol consumption as a symbol of social status, which has contributed to the demand for low alcoholic beverages. The refreshing appeal and availability of low ABV options have particularly resonated with millennials.
Wine has become a common feature in various occasions and is often served alongside regular meals in many countries. This rising demand has prompted producers to introduce new products to the market, ensuring continued growth in the future. The wine market is thriving as it aligns with the evolving preferences of consumers and remains a popular choice for social gatherings and everyday consumption.
Restraint
The market expansion of the wine industry may face a slowdown due to consumer limitations in demand for premium products. With growing modernization and increased alcohol consumption, alcohol companies have introduced innovative and bold alcoholic beverage options. However, customers' preferences are shifting towards more affordable products, aligning with the regular wine industry trends. This shift in consumer behavior can negatively impact the premium wine sector, as customers prioritize affordability over premium offerings.
Market Trends
The wine market is expected to expand due to product premiumization. Consumers in developed economies have a keen interest in purchasing high-quality wine brands, and manufacturers are focusing on launching various premium and sensory brands to cater to this demand. Premiumization aligns with ongoing consumer trends and generates long-term revenue globally, as consumers become more knowledgeable about wine and develop a taste for fine offerings.
Wine tourism is another factor driving market growth. Manufacturers have transformed wine distilleries into tourist destinations, attracting visitors who are interested in understanding the wine production process and distribution. The increase in travel and tourism within the food and beverage industry is expected to create additional opportunities for market expansion.