PUBLISHER: Orion Market Research | PRODUCT CODE: 1826595
PUBLISHER: Orion Market Research | PRODUCT CODE: 1826595
UK Wine Market Size, Share & Trends Analysis Report by Type (Wines, and Spirits), and by End-Use Corporate Hospitality, Restaurants, Pubs), Forecast Period (2025-2035)
Industry Overview
The UK wine market was valued at $17 billion in 2024 and is projected to reach $37 billion in 2035, growing at a CAGR of 7.5% during the forecast period (2025-2035). The UK wine market is one of the most varied and evolving markets in Europe, consisting of not just a strong imported product portion but a rapidly developing domestic production element. With improved viticulture, the impact of warmer growing years, and the consumer desire for locally grown, quality wines, production and exports are growing every year and the UK is developing into a significant region for the wine trade. Furthermore, the culture of dining out in the UK, particularly in restaurants, is mainly focused on wine as part of the dining experience is supported by strong sales in on-trade.
Market Segmentation
Wine Segment to Lead the Market with the Largest Share
The UK wine market is seeing developments such as the emergence of on-line retailing, increased sustainability and organic options, and more acceptance and interest in wine styles. The market is influenced by both domestic production and imports from renowned wine-producing regions worldwide. For instance, in March 2023, Pernod Ricard UK launched a wine brand, Greasy Fingers, that was made to be paired with greasy food like burgers and takeaway. The range includes two varieties: Greasy Fingers Luscious Red (a blend of Shiraz and Grenache) and Greasy Fingers Big Buttery Chardonnay. Aimed at a younger adult audience, these wines look to challenge the previous understanding of wine/food pairings, and they are available throughout major UK supermarkets and on-line. WSTA state that the UK bottles more wine in-market annually than is produced in the totality of the Bordeaux region (400 million+ litres). The UK is the largest exporter of spirits in the world and the second largest wine importer in the world.
Growing Trends in the Wine Market in the UK
A variety of cultural, economic and market factors drive the wine market in the UK. The UK is one of the world's largest importers of wine and, as a result, consumers in the UK are exposed to endless styles of wine, price points and regionality; especially from France, Italy, Spain, Australia and New Zealand. The development of respectable wine production in England and Wales, premium sparkling wine markedly increased consumer interest in wine, as well as local pride in both English and Welsh wine. Social trends such as wine tourism, food pairing experiences and premiumisation have inspired consumers to trade up to high-value/high-quality bottles of wine. Wine's versatility to cater for all occasions, additionally with it being an intrinsic part of social interaction across demographics and age groups, reinforces its position as a regular item, associated with consumption in both casual and formal settings, further contributing to overall high levels of consumption.
The major companies operating in the UK wine market include Diageo plc, Naked Wines Plc, Virgin Wines UK plc, The Artisanal Spirits, Chapel Down Group PLC, Digby Fine English, and Nyetimber Limited, among others. Market players are leveraging partnerships, collaborations, mergers and acquisition strategies for business expansion and innovative product development to maintain their market positioning.
Recent Developments