Global A2P Messaging Market Size, Share, Growth Analysis, By Component Type, By Deployment Mode, By Application, By End-user(BFSI)

Description

Global A2P Messaging Market size was valued at USD 59.22 billion in 2021 and is poised to grow from USD 66.71 billion in 2022 to USD 129.01 billion by 2030, at a CAGR of 8.59% during the forecast period (2023-2030).

In recent years, the Global A2P (Application-to-Person) Messaging market has experienced remarkable growth. The escalating adoption of A2P messaging spans various sectors, including BFSI, healthcare, retail, and e-commerce, among others. This widespread acceptance contributes significantly to the industry's expansion. A2P messaging facilitates consumer communication, timely alerts, and user authentication processes.

Several factors are driving this growth trajectory. The heightened attention of end-users towards A2P messaging, the growing reach of mobile advertisements, and the increasing prevalence of smartphones across global regions are pivotal factors propelling the industry's advancement. The expanding utilization of internet services, coupled with the integration of Over-The-Top (OTT) messaging platforms like Facebook Messenger and WhatsApp, further accentuates market growth. A2P messaging emerges as a potent catalyst for improving customer relationships and fostering enhanced connectivity, consequently driving sales growth. Notably, the Short Message Service (SMS) stands out as an exceptionally effective strategy that aids enterprises in attaining their marketing objectives. Compelling evidence supports the notion that SMS demonstrates markedly superior returns on investment compared to alternative communication channels. This resilient, streamlined, and cost-effective tool possesses the capability to engage a broader audience and achieve heightened response rates, distinguishing it from alternative communication approaches.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global A2P Messaging Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined by using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Driver

The widespread adoption of mobile devices, particularly smartphones, has emerged as a pivotal catalyst driving the A2P messaging market. With an expanding populace gaining access to mobile phones, the potential outreach of A2P messaging experiences a noteworthy surge. The convenience and omnipresence of mobile devices render them an optimal platform for businesses to establish connections with their clientele, thereby underpinning the escalating demand for A2P messaging services.

Restraint

The A2P messaging market is characterized by intense competition, with numerous providers striving to secure their market share. This heightened rivalry can result in pressures on pricing and the contraction of profit margins. To distinguish themselves within this competitive landscape, service providers must offer innovative features, dependable message delivery, and exceptional customer support to stand out effectively amid the crowded market milieu.

Market Trends

An important trend observed in the A2P messaging sector is the growing embrace of Rich Communication Services (RCS). RCS represents an advanced messaging protocol that brings a range of improved functionalities in contrast to traditional SMS. These enhanced attributes encompass the inclusion of multimedia content, the ability to confirm message receipt, and interactive elements.

Product Code: SQMIG50J2008

Executive Summary

Market Overview
Wheel of Fortune

Research Methodology

Information Procurement
Secondary & Primary Data Sources
Market Size Estimation
Market Assumptions & Limitations

Parent Market Analysis

Market Overview
Market Size
Market Dynamics

Drivers
Opportunities
Restraints
Challenges
Key Market Insights

Technology Analysis
Pricing Analysis
Supply Chain Analysis
Value Chain Analysis
Ecosystem of the Market
IP Analysis
Trade Analysis
Startup Analysis
Raw Material Analysis
Innovation Matrix
Pipeline Product Analysis
Macroeconomic Indicators
Top Investment Analysis
Key Success Factor
Degree of Competition

Market Dynamics & Outlook

Market Dynamics

Drivers
Opportunities
Restraints
Challenges
- Regulatory Landscape
- Porters Analysis
Competitive rivalry
Threat of Substitute Products
Bargaining Power of Buyers
Threat of New Entrants
Bargaining Power of Suppliers
- Skyquest Special Insights on Future Disruptions
Political Impact
Economic Impact
Social Impact
Technical Impact
Environmental Impact
Legal Impact
Global A2P Messaging Market by Component Type

Market Overview
Platform
Service

Global A2P Messaging Market by Deployment Mode

Market Overview
On-premise
Cloud

Global A2P Messaging Market by Application

Market Overview
Pushed Content Services
Interactive Services
Promotional Campaigns
Customer Relationship Management (CRM) Services

Global A2P Messaging Market by End-user

Market Overview
BFSI (Banking
Financial Services
and Insurance)
Retail and E-commerce
Telecom and IT
Travel and Hospitality
Healthcare
Media and Entertainment

Global A2P Messaging Market Size by Region

Market Overview
North America

USA
Canada
- Europe
Germany
Spain
France
UK
Rest of Europe
- Asia Pacific
China
India
Japan
South Korea
Rest of Asia-Pacific
- Latin America
Brazil
Rest of Latin America
- Middle East & Africa (MEA)
GCC Countries
South Africa
Rest of MEA
Competitive Landscape

Top 5 Player Comparison
Market Positioning of Key Players, 2021
Strategies Adopted by Key Market Players
Top Winning Strategies

By Development
By Company
By Year
- Recent Activities in the Market
- Key Companies Market Share (%), 2021
Key Company Profiles

Twilio Inc. (US)

Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Syniverse Technologies LLC (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Infobip Ltd. (UK)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Route Mobile Limited (India)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Nexmo Inc. (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- OpenMarket Inc. (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- CLX Communications AB (Sweden)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- SAP SE (Germany)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- tyntec Ltd. (UK)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Vonage Holdings Corp. (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Mitto AG (Switzerland)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- MessageBird B.V. (Netherlands)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Karix Mobile Pvt. Ltd. (India)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Twizo (Belgium)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Plivo Inc. (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- 3Cinteractive Corp. (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Tata Communications Ltd. (India)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Comviva Technologies Ltd. (India)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Mblox Inc. (US)
Company Overview
Business Segment Overview
Financial Updates
Key Developments
- Soprano Design Pty Ltd. (Australia)
Company Overview
Business Segment Overview
Financial Updates
Key Developments

Global A2P Messaging Market Size, Share, Growth Analysis, By Component Type, By Deployment Mode, By Application, By End-user(BFSI) - Industry Forecast 2023-2030