Global Kefir Market Size, Share, Growth Analysis, By Distribution Channel(Online, and Offline), By Product(Animal-based, and Plant-based) - Industry Forecast 2023-2030

Global Kefir Market size was valued at USD 1565.8 Billion in 2022 and is poised to grow from USD 1656.62 Billion in 2023 to USD 2600.8 Billion by 2031, at a CAGR of 5.8% during the forecast period (2024-2031).

The kefir market is propelled by the growing awareness and consumer preference for probiotic-rich foods and beverages. Probiotics, beneficial bacteria supporting gut health and overall well-being, are a key driving factor in this market. However, challenges include competition from other fermented and probiotic products and the necessity for consistent quality control and innovative product offerings to align with consumer preferences. Market players must continually introduce new flavors, formulations, and packaging to attract and retain consumers in this competitive landscape. The global kefir market encompasses the production and distribution of kefir, a fermented milk beverage renowned for its probiotic properties and associated health benefits. Made by fermenting milk with kefir grains containing a blend of bacteria and yeast cultures, kefir is recognized for its creamy texture, tangy flavor, and various health advantages, including enhanced digestion and immune system support. The kefir market's purpose is to satisfy the rising consumer demand for healthy and functional food and beverage products. The global kefir market addresses the increasing consumer demand for healthy and probiotic-rich food and beverages. The driving factors include the growing awareness of probiotics and their benefits. However, challenges such as limited availability of kefir grains and the need for quality control and innovation exist. The market presents opportunities for growth through product diversification and addressing emerging consumer trends.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Kefir Market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analysed to get the final quantitative and qualitative data.

Global Kefir Market Segmental Analysis

The global kefir market is segmented on the basis of distribution channel, product, and region. By distribution channel, the market is segmented into online, and offline. In terms of product, the market is segmented into animal-based, and plant-based. By region, the market is segmented into North America, Europe, Asia Pacific, Middle East and Africa, and Latin America.

Drivers of the Global Kefir Market

The significant driver in 2022 was the increasing consumer awareness of the health benefits associated with kefir. A noticeable surge was observed among health-conscious individuals seeking functional and probiotic-rich foods. Kefir, recognized for its digestive and immune health benefits, gained popularity as a natural and nutritious choice. For instance, Lifeway Foods, a prominent kefir producer, witnessed heightened demand for their products as health-conscious consumers prioritized gut health.

The growing adoption of veganism and lactose intolerance further fueled the demand for plant-based kefir products. In 2022, various companies introduced innovative plant-based kefir alternatives, responding to the increasing interest in dairy-free options. Notably, Good Karma Foods launched a range of dairy-free probiotic drinkable yogurts, including kefir-style products, crafted from plant-based ingredients such as flaxseeds and coconuts.

Restraints in the Global Kefir Market

Despite the overall expansion of the kefir market, a limitation was observed due to the limited awareness and familiarity with kefir in specific regions. In 2022, kefir encountered challenges in entering markets where fermented dairy products were not traditionally consumed. For instance, in certain countries in Latin America and the Asia Pacific region, kefir remained relatively unknown, resulting in constrained market expansion.

Challenges such as restrictions on transportation, closures of manufacturing facilities, and disruptions in the availability of raw materials had an impact on the production and distribution of kefir products. These difficulties led to supply shortages and logistical challenges, impeding market growth to some extent.

Market Trends of the Global Kefir Market

In 2022, a notable trend in the kefir market was the expansion of flavoured varieties to cater to diverse consumer preferences. Manufacturers introduced new and exciting Flavors to attract consumers and distinguish their products. Examples include companies like Lifeway Foods and The Coconut Collaborative, which introduced unique Flavors such as mango, matcha, and turmeric-infused kefir options.

The trend of online retail and e-commerce continued to gain momentum in the kefir market in 2022. Consumers increasingly turned to online platforms for purchasing kefir products, driven by factors such as convenience, a broader product selection, and home delivery options. This trend was further accelerated by the COVID-19 pandemic, leading to an increased preference for contactless shopping experiences.