Rice Bran Oil Market Size, Share, Growth Analysis, By Type (Organic, Non-Organic), By Application (Food & Beverage, Nutraceutical), By Distribution Channel, By Region - Industry Forecast 2025-2032

Rice Bran Oil Market size was valued at USD 4.9 billion in 2023 and is poised to grow from USD 5.09 billion in 2024 to USD 6.91 billion by 2032, growing at a CAGR of 3.9% during the forecast period (2025-2032).

Rice bran oil, derived from the brown coating of rice, is gaining traction as a versatile, health-conscious cooking oil. Its moderate, neutral flavor, combined with high antioxidant content-including oryzanol, tocopherols, tocotrienols, and vitamin E-makes it ideal for high-temperature cooking techniques such as stir-frying, deep-frying, and grilling. Increasing consumer awareness of its health benefits, including cancer risk reduction, cholesterol management, enhanced immunity, and a healthier nervous system, is driving significant market growth. This trend is particularly evident in Europe and North America, where there's a rising demand for nutrient-dense vegetable oils. Additionally, its beneficial physical properties make it suitable for cosmetic applications, prompting businesses to innovate and expand their product lines to meet the surging consumer interest.

Top-down and bottom-up approaches were used to estimate and validate the size of the Rice Bran Oil market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Rice Bran Oil Market Segments Analysis

Global Rice Bran Oil Market is segmented by Type, Application, Distribution Channel and region. Based on Type, the market is segmented into Organic and Non-Organic. Based on Application, the market is segmented into Food & Beverage, Nutraceutical, Animal Feed and Others. Based on Distribution Channel, the market is segmented into Offline and Online. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Rice Bran Oil Market

The rice bran oil market is expected to experience significant growth driven by the increasing demand for skincare, cosmetic, and beauty products such as gels and creams. The oil's rich content of vitamins B and E, which enhance skin hydration, is anticipated to further propel its popularity. Additionally, the widespread adoption of rice bran oil by various restaurants across Asia and the Pacific, including notable chains like KFC in India transitioning from palm oil to rice bran oil, indicates a shift towards healthier cooking options. These factors collectively contribute to the positive outlook for the rice bran oil market.

Restraints in the Rice Bran Oil Market

The rice bran oil market faces significant challenges due to insufficient consumer awareness regarding its benefits, resulting in low adoption rates among buyers. Competing vegetable oil alternatives, such as sunflower and olive oil, further hinder the expansion of rice bran oil, particularly in regions like Europe and North America where its popularity remains minimal. To boost consumer acceptance and drive sales, companies must engage in innovative and proactive marketing strategies, emphasizing the unique advantages of rice bran oil to effectively capture the attention of potential customers and enhance market penetration.

Market Trends of the Rice Bran Oil Market

The Rice Bran Oil market is witnessing a significant upward trend driven by increasing consumer awareness of health benefits and dietary preferences, particularly the shift towards plant-based diets like veganism. As research underscores the oil's potential in weight management and chronic disease prevention, more health-conscious individuals are gravitating toward this oil. Furthermore, its appeal as an eco-friendly cooking oil enhances its market position among environmentally aware consumers. As a cost-effective alternative to pricier oils like olive oil, Rice Bran Oil is rapidly gaining popularity, establishing itself as a staple in kitchens and fortifying its role in the health-oriented segment of the food industry.