Amaranth Market Size, Share, and Growth Analysis, By Type (Whole Grain, Flour), By Application (Food and Beverage, Pharmaceutical), By Form, By Distribution, By Price Range, By Region - Industry Forecast 2026-2033

Amaranth Market size was valued at USD 7.95 Billion in 2024 and is poised to grow from USD 8.9 Billion in 2025 to USD 22.05 Billion by 2033, growing at a CAGR of 12% during the forecast period (2026-2033).

The amaranth market is experiencing significant growth fueled by heightened awareness of its health benefits and a shift toward plant-based diets. This nutritious pseudo-grain, rich in protein, fiber, vitamins, and minerals, has become a staple in health foods and supplements. Its complete protein profile, containing all nine essential amino acids, complements the nutritional needs of consumers focused on wellness. The increasing popularity of gluten-free and organic products further propels market demand, as amaranth serves as a viable alternative for those with gluten sensitivities. Additionally, its cultivation through organic farming techniques appeals to environmentally-conscious consumers. As people embrace healthier lifestyle choices, amaranth's versatility in various culinary applications continues to enhance its market presence.

Top-down and bottom-up approaches were used to estimate and validate the size of the Amaranth market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Amaranth Market Segments Analysis

Global Amaranth Market is segmented by Type, Application, Form, Distribution, Price Range and region. Based on Type, the market is segmented into Whole Grain, Flour, Oil and Starch. Based on Application, the market is segmented into Food and Beverage, Pharmaceutical, Cosmetics and Animal Feed. Based on Form, the market is segmented into Organic and Conventional. Based on Distribution, the market is segmented into Supermarkets and Hypermarkets, Convenience Stores, Online Retailers and Direct Sales. Based on Price Range, the market is segmented into Low, Medium and High. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Amaranth Market

The global amaranth market is significantly fueled by the rising awareness around the numerous health benefits related to its consumption. Amaranth is packed with essential nutrients, including high levels of protein, fiber, and important minerals such as calcium and iron. Additionally, its gluten-free nature makes it a suitable option for individuals with celiac disease or gluten sensitivities. As health-conscious consumers increasingly prioritize nutritious and natural food sources, the popularity and demand for amaranth are expected to expand. This growing trend reflects a broader shift towards healthier eating practices, further driving market growth in the amaranth segment.

Restraints in the Amaranth Market

A significant challenge facing the global amaranth market is the limited consumer awareness regarding this unique product in various regions. Amaranth remains a relatively niche offering, and many potential buyers are not well-acquainted with its nutritional advantages or culinary uses. This lack of familiarity can impede market expansion, as it becomes increasingly challenging for businesses to persuade consumers to choose amaranth instead of more traditional food options. Without adequate education and promotion, the potential of amaranth as a healthful alternative may remain underutilized, ultimately restraining its widespread acceptance and integration into everyday diets.

Market Trends of the Amaranth Market

The amaranth market is experiencing a notable upswing, largely fueled by the surging demand for gluten-free products. As more consumers seek alternatives to wheat-based offerings due to celiac disease, gluten intolerance, and a broader awareness of health and dietary choices, amaranth has emerged as a favored option due to its natural gluten-free properties. This trend reflects a shift in consumer preferences towards healthier, nutrient-dense grains, positioning amaranth as a versatile staple in various culinary applications. The increasing inclination towards clean label foods and the growing popularity of plant-based diets are further amplifying the market's growth potential, making amaranth a key player in the evolving food landscape.