Safari Tourism Market Size, Share, and Growth Analysis, By Type (Adventure Safari, Private Safari), By Accommodation Type (Safari Resorts & Lodges, Safari Camps), By Group, By Booking Mode, By Region - Industry Forecast 2026-2033

Safari Tourism Market size was valued at USD 33.96 Billion in 2024 and is poised to grow from USD 35.93 Billion in 2025 to USD 56.41 Billion by 2033, growing at a CAGR of 5.8% during the forecast period (2026-2033).

Safari tourism is experiencing significant growth, largely fueled by the influence of bloggers and social media personalities who promote unique travel experiences. As consumers seek out exotic destinations, the rising affluence of the middle and upper-middle class further drives interest in this niche market. Although challenges such as high costs, infrastructure limitations, and safety concerns exist, the allure of unique encounters with wildlife in their natural habitats remains a strong attraction. Personalized experiences that integrate native cultures are becoming popular, helping new market players differentiate themselves. Key safari destinations such as South Africa, Kenya, and Tanzania are particularly sought after, with strong interest noted from European countries including the UK, Germany, and France, indicating a robust potential for future market expansion.

Top-down and bottom-up approaches were used to estimate and validate the size of the Safari Tourism market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Safari Tourism Market Segments Analysis

Global Safari Tourism Market is segmented by Type, Accommodation Type, Group, Booking Mode and region. Based on Type, the market is segmented into Adventure Safari, Private Safari and Others. Based on Accommodation Type, the market is segmented into Safari Resorts & Lodges, Safari Camps, Treehouses and Others. Based on Group, the market is segmented into Friends, Families, Couples and Solos. Based on Booking Mode, the market is segmented into Direct Booking, Agents And Affiliates Account and Marketplace Booking. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Safari Tourism Market

A key factor fueling the growth of the safari tourism market is the rising inclination among travelers for unique and authentic experiences. Safari tourism offers an extraordinary chance for tourists to observe wildlife in their natural environments while engaging with the rich cultural heritage and traditions of various destinations. Furthermore, the increasing number of individuals in the middle and upper-middle-class demographics, coupled with their willingness to invest more in travel, is also driving this market's expansion. As the desire for immersive and transformative experiences continues to rise, the popularity of safari tourism is anticipated to increase significantly.

Restraints in the Safari Tourism Market

A notable challenge facing the global safari tourism market is the elevated costs linked to safari excursions, which can restrict access for many potential travelers. The expenses associated with these tours often arise from various factors, including transportation, lodging, and necessary permits. Moreover, inadequate infrastructure in certain regions, characterized by subpar road conditions and insufficient accommodation choices, can impede market expansion. Additionally, safety apprehensions, such as the risk of wildlife encounters and the presence of political unrest in specific areas, may deter prospective visitors, ultimately affecting the market's overall growth potential.

Market Trends of the Safari Tourism Market

The safari tourism market is witnessing a pronounced shift towards sustainable and responsible tourism, with travelers increasingly prioritizing eco-friendly practices and ethical wildlife experiences. As awareness of environmental impacts heightens, travelers are drawn to safari operators that emphasize conservation efforts and community benefits. This trend has catalyzed investments in eco-sensitive accommodations and initiatives focusing on wildlife preservation while promoting the cultural richness of local populations. Additionally, experiential travel offerings, including immersive cultural engagements and community-based initiatives, are gaining traction, providing tourists with profound, authentic experiences that connect them to the regions they explore, thereby enriching the overall safari experience.