Safari Tourism Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Tourism Type, By Type, By Booking Mode, By Region & Competition, 2021-2031F

Description

The Global Safari Tourism Market will grow from USD 32.78 Billion in 2025 to USD 47.45 Billion by 2031 at a 6.36% CAGR. Safari tourism constitutes a specialized market segment defined by organized expeditions to observe and photograph wildlife in their natural habitats. The sector is propelled by distinct economic drivers including rising disposable incomes in source markets and a structural shift in consumer behavior toward experiential travel options rather than material goods.

Market Overview
Forecast Period	2027-2031
Market Size 2025	USD 32.78 Billion
Market Size 2031	USD 47.45 Billion
CAGR 2026-2031	6.36%
Fastest Growing Segment	Couples
Largest Market	North America

Key Market Drivers

The Shift Toward Experiential and Immersive Wildlife Encounters is fundamentally reshaping the market as travelers increasingly seek active engagement over passive observation. Modern tourists prioritize itineraries that offer deep connections with nature, such as walking safaris, conservation workshops, and photography-centric tours, moving beyond traditional vehicle-based game drives. This evolution in consumer behavior drives demand for specialized packages that allow visitors to meaningfully interact with biodiversity.

Key Market Challenges

The persistence of geopolitical instability and security concerns in major host regions acts as a fundamental barrier to the expansion of the global safari tourism market. Because safari expeditions often operate in remote territories or near national borders, even localized security incidents can trigger immediate and widespread travel advisories from governments in primary source markets. These official warnings instantly heighten the perceived risk for travelers, directly leading to fluctuating and often prohibitive insurance costs for both tour operators and clients.

Key Market Trends

The Adoption of Electric Safari Vehicles for Silent Game Viewing is revolutionizing the sector by aligning luxury wildlife experiences with urgent decarbonization goals. Operators are aggressively replacing traditional diesel fleets with solar-powered electric vehicles (EVs) to offer guests "silent safaris" that allow for closer, undisturbed wildlife encounters while eliminating noise and air pollution in sensitive ecosystems. This technological shift is becoming a critical competitive differentiator for high-end lodges aiming to attract eco-conscious travelers who demand lower environmental footprints.

Key Market Players

Wilderness Safaris
Thomas Cook Group
Singita
Scott Dunn
Rothschild Safaris
Travcoa & Beyond
Abercrombie & Kent Ltd.
Gamewatchers Safaris
Backroads
TUI Group

Report Scope:

In this report, the Global Safari Tourism Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Safari Tourism Market, By Tourism Type:

Adventure Safari
Private Safari
Others

Safari Tourism Market, By Type:

Friends
Families
Couples
Solos

Safari Tourism Market, By Booking Mode:

Direct Booking
Agents and Affiliates Account
Marketplace Booking

Safari Tourism Market, By Region:

North America
United States
Canada
Mexico
Europe
France
United Kingdom
Italy
Germany
Spain
Asia Pacific
China
India
Japan
Australia
South Korea
South America
Brazil
Argentina
Colombia
Middle East & Africa
South Africa
Saudi Arabia
UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Safari Tourism Market.

Available Customizations:

Global Safari Tourism Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Safari Tourism Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Tourism Type (Adventure Safari, Private Safari, Others)
- 5.2.2. By Type (Friends, Families, Couples, Solos)
- 5.2.3. By Booking Mode (Direct Booking, Agents and Affiliates Account, Marketplace Booking)
- 5.2.4. By Region
- 5.2.5. By Company (2025)
5.3. Market Map

6. North America Safari Tourism Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Tourism Type
- 6.2.2. By Type
- 6.2.3. By Booking Mode
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Safari Tourism Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Tourism Type
    - 6.3.1.2.2. By Type
    - 6.3.1.2.3. By Booking Mode
- 6.3.2. Canada Safari Tourism Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Tourism Type
    - 6.3.2.2.2. By Type
    - 6.3.2.2.3. By Booking Mode
- 6.3.3. Mexico Safari Tourism Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Tourism Type
    - 6.3.3.2.2. By Type
    - 6.3.3.2.3. By Booking Mode

7. Europe Safari Tourism Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Tourism Type
- 7.2.2. By Type
- 7.2.3. By Booking Mode
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Safari Tourism Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Tourism Type
    - 7.3.1.2.2. By Type
    - 7.3.1.2.3. By Booking Mode
- 7.3.2. France Safari Tourism Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Tourism Type
    - 7.3.2.2.2. By Type
    - 7.3.2.2.3. By Booking Mode
- 7.3.3. United Kingdom Safari Tourism Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Tourism Type
    - 7.3.3.2.2. By Type
    - 7.3.3.2.3. By Booking Mode
- 7.3.4. Italy Safari Tourism Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Tourism Type
    - 7.3.4.2.2. By Type
    - 7.3.4.2.3. By Booking Mode
- 7.3.5. Spain Safari Tourism Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Tourism Type
    - 7.3.5.2.2. By Type
    - 7.3.5.2.3. By Booking Mode

8. Asia Pacific Safari Tourism Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Tourism Type
- 8.2.2. By Type
- 8.2.3. By Booking Mode
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Safari Tourism Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Tourism Type
    - 8.3.1.2.2. By Type
    - 8.3.1.2.3. By Booking Mode
- 8.3.2. India Safari Tourism Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Tourism Type
    - 8.3.2.2.2. By Type
    - 8.3.2.2.3. By Booking Mode
- 8.3.3. Japan Safari Tourism Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Tourism Type
    - 8.3.3.2.2. By Type
    - 8.3.3.2.3. By Booking Mode
- 8.3.4. South Korea Safari Tourism Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Tourism Type
    - 8.3.4.2.2. By Type
    - 8.3.4.2.3. By Booking Mode
- 8.3.5. Australia Safari Tourism Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Tourism Type
    - 8.3.5.2.2. By Type
    - 8.3.5.2.3. By Booking Mode

9. Middle East & Africa Safari Tourism Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Tourism Type
- 9.2.2. By Type
- 9.2.3. By Booking Mode
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Safari Tourism Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Tourism Type
    - 9.3.1.2.2. By Type
    - 9.3.1.2.3. By Booking Mode
- 9.3.2. UAE Safari Tourism Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Tourism Type
    - 9.3.2.2.2. By Type
    - 9.3.2.2.3. By Booking Mode
- 9.3.3. South Africa Safari Tourism Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Tourism Type
    - 9.3.3.2.2. By Type
    - 9.3.3.2.3. By Booking Mode

10. South America Safari Tourism Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Tourism Type
- 10.2.2. By Type
- 10.2.3. By Booking Mode
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Safari Tourism Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Tourism Type
    - 10.3.1.2.2. By Type
    - 10.3.1.2.3. By Booking Mode
- 10.3.2. Colombia Safari Tourism Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Tourism Type
    - 10.3.2.2.2. By Type
    - 10.3.2.2.3. By Booking Mode
- 10.3.3. Argentina Safari Tourism Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Tourism Type
    - 10.3.3.2.2. By Type
    - 10.3.3.2.3. By Booking Mode

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Safari Tourism Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Wilderness Safaris
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Thomas Cook Group
15.3. Singita
15.4. Scott Dunn
15.5. Rothschild Safaris
15.6. Travcoa & Beyond
15.7. Abercrombie & Kent Ltd.
15.8. Gamewatchers Safaris
15.9. Backroads
15.10. TUI Group