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PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1117097

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PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1117097

Web Analytics Market Forecasts to 2028 - Global Analysis By Type (Hosted Web Analytics, Licensed Web Analytics), Service (Professional Services, Training, Licensing, Support & Maintenance), End User, and By Geography

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According to Stratistics MRC, the Global Web Analytics Market is accounted for $5.24 billion in 2022 and is expected to reach $15.35 billion by 2028 growing at a CAGR of 19.6% during the forecast period. Web analytics is the process of interpreting the data. The companies like Ecommerce and other website publishers frequently use Web analytics software to assess such concrete details as what keywords they search with on the site's search engine, how extended they stayed on a given page, how many people visited their site and how many of those visitors were unique visitors. It is usually carried out to examine the presentation of a website and optimize its web usage. Its services may also use cookies to track individual sessions and to conclude repeat visits from the same browser.

Google dominated the web analytics industry in 2021, with three of its web analytics technologies maintaining the top three positions in the global market. Google Analytics was first with a market share of 31.55 percent, followed by Google Universal Analytics and Google Global Site Tag who had market shares of 24.04 and 17.96 percent, respectively. When all three technologies were combined, Google maintained more than 70 percent of the total market share.

Market Dynamics:


Increasing focus on enhancing customer experience

Customer experience management is preferred as a set of procedures. Organizations utilize the processes to manage customer communications across enterprises. In present severely aggressive market atmosphere, the customer experience management has become more significant than ever as customers interact through numerous touch points. Moreover, almost the same number of participants received the increasing focus on attractive customer experience as a strategic priority and derived competitive benefit. Thus, organizations would focus on customer experience management and measure it through a united view of customer interactions.


Complexity of data synchronization

Businesses collect massive quantity of data through a various channels to add a superior understanding of customer preferences, needs, and purchasing patterns. These days, with the proliferation of digital technologies and mobile devices, organizations are filled with data gathered from internal and external sources. In such cases, better data synchronization plays a crucial role in designing and analyzing customers' journey. Habitually, enterprises are depended on batch oriented file synchronization. Yet, in this method, organizations might face diminishing profits with eroding buyer trustworthiness. Customers raising queries to call centers would witness resistance from call center employees and see outdated transaction information on self-service websites. Enterprises need to improve the speed of integration with consistently growing complexity of touchpoints in the customer feedback process.


Increasing market automation and rapid digitalization

Rapid digitalization as well as increasing marketing automation, is one of the essential aspect boosting the market growth. In addition, the proliferation of online retail and social media platforms is on condition that a force to the growth of the market. Web analytics organizes great chunks of accidental and unorganized data and enables the organizations to make up to date decisions based on real time user insights. Moreover, the expansion of projecting analytics and search engine optimization (SEO) solutions for automated and detailed performance tracking are contributing to the market growth.


Privacy and security concerns to disengage between customers and businesses

There is a rising disconnection between companies that exploit the customer data and how consumers expect their data should be used and secured. Customers realized that their data was uncovered and used without their permission and approval. This loss of trust represents one of the major unnoticed risks of mobile apps and websites. Cyber breaches could potentially become market making events representing the reject and ultimate end of big brand names, if customers run away to competitors.

COVID-19 Impact

The growth of web analytics market is predicted to rise during the COVID-19 pandemic. The web surfing and web traffic has been increased during the lockdown. Consequently, the acceptance of web analysis has increased in IT sector. Besides, work from home facility was provided in all organizations. The web analytics helps to recover and optimizes a website and web service that helps to work effortlessly in work from home facility. The COVID-19 eruption has established the accurate need for data and how analytics has an essential role to play in pandemic. Noteworthy efforts are being deployed to leverage advanced analytics to understand the real-time scenario of pandemic through mobile apps and web navigations across the globe. Further, the government, public authorities, and hospitals are using mobile apps and web analytics to correspond with the people and increase consciousness concerning the measures that needs to be taken at some point in the pandemic. The media companies and stakeholders are also finding new ways to engage with their viewers and, they have revived their business strategy and appealing with their viewers through social media.

The application segment is expected to be the largest during the forecast period

Based on Application, the market is segmented into Performance Monitoring, Multichannel Campaign Analysis, Display Advertising Optimization, Social Media Management, Targeting & Behavioral Analysis, Online Marketing, Marketing Automation, Mobile Analytics, Content Marketing, E-Mail Marketing and Other Applications. In present world, the Social Media part holds a large market share. Social Media Management is the method of managing your online presence on Social Media platforms like Face book, Instagram, and Twitter by creating, publishing, and analyzing substance you send. Social Media Management includes engaging and interacting with Social Media users. We can use tools, services, and social media managers to supervise Social Media Management.

The end user segment is expected to have the highest CAGR during the forecast period

Based on end user, the market is segmented into Telecommunication & IT, Travel & Hospitality, Media & Entertainment, Government, Healthcare & Life Sciences, Retail & Consumer Goods, Banking, Financial Services, and Insurance (BFSI) and Other End Users. The Retail segment holds the highest CAGR. The Retail Market has gone through a tremendous alteration from physical stores to online sales platforms. With the latest or recent advancement of the internet and the liberty to access it from anywhere and a new breed of e-retailers has emerged. It is a new e-retailing option provides users access to a kind of virtual mall, at their fingertips.

Region with highest share:

North America presently has an essential market share due to the incidence of a majority of key players in the market who invests a lot in research and development activities to develop superior web analytics solutions. Also, the region is an early adopter of technology, and organizations all over the region are focused on the improvement of digital platforms to look up the consumers experience and raise their website operation performance. In addition, the region is witnessing a boost in smart phone usage that demands website analytics solutions for analyzing and managing the geographical distribution. North America is captured to persist to control the web analytics market with innovations, as most of the major global vendors are based in this region. The North American market is the largest and fastest-growing region in web analytics software. The US is one of the world's most digitally highly developed countries and its population has high internet dispersion charge.

Region with highest CAGR:

Asia-Pacific is estimate to appear as the fastest growing CAGR during the forecast period. A variety of industry verticals such as media and advertisement, retail and E-Commerce, healthcare and life sciences, and telecom and IT are top the competition in terms of cloud adoption in this region. Asia Pacific web analytics market is estimated to grow at the fastest CAGR owing to high penetration of smart phones in the region joined with growing in figure of internet users.

Key players in the market

Some of the key players profiled in the Market include Yahoo Analytics, Google, IBM, Facebook Inc., Microsoft Inc., Splunk Inc., Adobe Systems Incorporated., MicroStrategy Incorporated, Tableau Software, SAS Institute, Act-On Software Inc,Cognizant, Hubspot Inc,, Webtrends Corp., comScore, Inc., Teradata Corporation, At Internet, Hootsuite Inc.

Key Developments:

In Aug 2019, Microsoft acquired marketing automation vendor PromoteIQ. PromoteIQ works with brand manufacturers and e-retailers to run brand-sponsored ads for products on such retailer sites as Kohls and Overstock.com.

In Sep 2019, At Internet, a global player in digital analytics signed a partnership agreement with Poool, a content access management startup. Together, the companies developed AT Connect Poool, a connector between their respective solutions, the audience measurement solution Analytics Suite 2 and the dynamic paywall Poool Access.

In Oct 2019, MicroStrategy announced a partnership with DataRobot, a leader in enterprise artificial intelligence (AI). The partnership made it easier for businesses to combine AI into their applications and core processes by using HyperIntelligence cards for providing AI-driven insights and recommendations.

In Nov 2019, Tableau, a Salesforce company extended its partnership with Amazon Web Services. Under this expansion, they announced Modern Cloud Analytics (MCA), a new initiative that helps the customers in unlocking the flexibility and power of self-service analytics in the cloud.

In June 2020, IBM completed its agreement with Spanugo, a US-based provider of cloud cybersecurity posture management solutions. This acquisition will integrate Spanugo software into its public cloud, and it supports IBM to provide highly reliable and secure services to its customers.

Type Covered:

  • Hosted Web Analytics
  • Licensed Web Analytics

Service Covered:

  • Professional Services
  • Training
  • Licensing
  • Support & Maintenance
  • Consulting & System Integration

Deployment Type Covered:

  • On-Premise
  • On-Demand

Solution Covered:

  • Data Collection & Storage
  • Social Media/Mobile Integration
  • Testing
  • Reporting
  • Attribution
  • Behavior-Based Targeting
  • Benchmarking/Competitive Intelligence
  • Marketing Automation
  • Tag Management
  • Other Solutions

Application Covered:

  • Performance Monitoring
  • Multichannel Campaign Analysis
  • Display Advertising Optimization
  • Social Media Management
  • Targeting & Behavioral Analysis
  • Online Marketing
  • Marketing Automation
  • Mobile Analytics
  • Content Marketing
  • E-Mail Marketing
  • Other Applications

End User Covered:

  • Telecommunication & IT
  • Travel & Hospitality
  • Media & Entertainment
  • Government
  • Healthcare & Life Sciences
  • Retail & Consumer Goods
  • Banking, Financial Services, and Insurance (BFSI)
  • Other End Users

Regions Covered:

  • North America
    • US
    • Canada
    • Mexico
  • Europe
    • Germany
    • UK
    • Italy
    • France
    • Spain
    • Rest of Europe
  • Asia Pacific
    • Japan
    • China
    • India
    • Australia
    • New Zealand
    • South Korea
    • Rest of Asia Pacific
  • South America
    • Argentina
    • Brazil
    • Chile
    • Rest of South America
  • Middle East & Africa
    • Saudi Arabia
    • UAE
    • Qatar
    • South Africa
    • Rest of Middle East & Africa

What our report offers:

  • Market share assessments for the regional and country-level segments
  • Strategic recommendations for the new entrants
  • Covers Market data for the years 2020, 2021, 2022, 2025, and 2028
  • Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
  • Strategic recommendations in key business segments based on the market estimations
  • Competitive landscaping mapping the key common trends
  • Company profiling with detailed strategies, financials, and recent developments
  • Supply chain trends mapping the latest technological advancements

Free Customization Offerings:

All the customers of this report will be entitled to receive one of the following free customization options:

  • Company Profiling
    • Comprehensive profiling of additional market players (up to 3)
    • SWOT Analysis of key players (up to 3)
  • Regional Segmentation
    • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
  • Competitive Benchmarking
    • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Product Code: SMRC21777

Table of Contents

1 Executive Summary

2 Preface

  • 2.1 Abstract
  • 2.2 Stake Holders
  • 2.3 Research Scope
  • 2.4 Research Methodology
    • 2.4.1 Data Mining
    • 2.4.2 Data Analysis
    • 2.4.3 Data Validation
    • 2.4.4 Research Approach
  • 2.5 Research Sources
    • 2.5.1 Primary Research Sources
    • 2.5.2 Secondary Research Sources
    • 2.5.3 Assumptions

3 Market Trend Analysis

  • 3.1 Introduction
  • 3.2 Drivers
  • 3.3 Restraints
  • 3.4 Opportunities
  • 3.5 Threats
  • 3.6 Application Analysis
  • 3.7 End User Analysis
  • 3.8 Emerging Markets
  • 3.9 Impact of Covid-19

4 Porters Five Force Analysis

  • 4.1 Bargaining power of suppliers
  • 4.2 Bargaining power of buyers
  • 4.3 Threat of substitutes
  • 4.4 Threat of new entrants
  • 4.5 Competitive rivalry

5 Global Web Analytics Market, By Type

  • 5.1 Introduction
  • 5.2 Hosted Web Analytics
  • 5.3 Licensed Web Analytics

6 Global Web Analytics Market, By Service

  • 6.1 Introduction
  • 6.2 Professional Services
  • 6.3 Training
  • 6.4 Licensing
  • 6.5 Support & Maintenance
  • 6.6 Consulting & System Integration

7 Global Web Analytics Market, By Deployment Type

  • 7.1 Introduction
  • 7.2 On-Premise
  • 7.3 On-Demand

8 Global Web Analytics Market, By Solution

  • 8.1 Introduction
  • 8.2 Data Collection & Storage
  • 8.3 Social Media/Mobile Integration
  • 8.4 Testing
  • 8.5 Reporting
  • 8.6 Attribution
  • 8.7 Behavior-Based Targeting
  • 8.8 Benchmarking/Competitive Intelligence
  • 8.9 Marketing Automation
  • 8.10 Tag Management
  • 8.11 Other Solutions

9 Global Web Analytics Market, By Application

  • 9.1 Introduction
  • 9.2 Performance Monitoring
  • 9.3 Multichannel Campaign Analysis
  • 9.4 Display Advertising Optimization
  • 9.5 Social Media Management
  • 9.6 Targeting & Behavioral Analysis
  • 9.7 Online Marketing
  • 9.8 Marketing Automation
  • 9.9 Mobile Analytics
  • 9.10 Content Marketing
  • 9.11 E-Mail Marketing
  • 9.12 Other Applications

10 Global Web Analytics Market, By End User

  • 10.1 Introduction
  • 10.2 Telecommunication & IT
  • 10.3 Travel & Hospitality
  • 10.4 Media & Entertainment
  • 10.5 Government
  • 10.6 Healthcare & Life Sciences
  • 10.7 Retail & Consumer Goods
  • 10.8 Banking, Financial Services, and Insurance (BFSI)
  • 10.9 Other End Users

11 Global Web Analytics Market, By Geography

  • 11.1 Introduction
  • 11.2 North America
    • 11.2.1 US
    • 11.2.2 Canada
    • 11.2.3 Mexico
  • 11.3 Europe
    • 11.3.1 Germany
    • 11.3.2 UK
    • 11.3.3 Italy
    • 11.3.4 France
    • 11.3.5 Spain
    • 11.3.6 Rest of Europe
  • 11.4 Asia Pacific
    • 11.4.1 Japan
    • 11.4.2 China
    • 11.4.3 India
    • 11.4.4 Australia
    • 11.4.5 New Zealand
    • 11.4.6 South Korea
    • 11.4.7 Rest of Asia Pacific
  • 11.5 South America
    • 11.5.1 Argentina
    • 11.5.2 Brazil
    • 11.5.3 Chile
    • 11.5.4 Rest of South America
  • 11.6 Middle East & Africa
    • 11.6.1 Saudi Arabia
    • 11.6.2 UAE
    • 11.6.3 Qatar
    • 11.6.4 South Africa
    • 11.6.5 Rest of Middle East & Africa

12 Key Developments

  • 12.1 Agreements, Partnerships, Collaborations and Joint Ventures
  • 12.2 Acquisitions & Mergers
  • 12.3 New Product Launch
  • 12.4 Expansions
  • 12.5 Other Key Strategies

13 Company Profiling

  • 13.1 Yahoo Analytics
  • 13.2 Google
  • 13.3 IBM
  • 13.4 Facebook Inc.
  • 13.5 Microsoft Inc.
  • 13.6 Splunk Inc.
  • 13.7 Adobe Systems Incorporated.
  • 13.8 MicroStrategy Incorporated
  • 13.9 Tableau Software
  • 13.10 SAS Institute
  • 13.11 Act-On Software Inc,
  • 13.12 Cognizant
  • 13.13 Hubspot Inc,
  • 13.14 Webtrends Corp.
  • 13.15 comScore, Inc.
  • 13.16 Teradata Corporation
  • 13.17 At Internet
  • 13.18 Hootsuite Inc.
Product Code: SMRC21777

List of Tables

  • Table 1 Global Web Analytics Market Outlook, By Region (2020-2028) (US $MN)
  • Table 2 Global Web Analytics Market Outlook, By Type (2020-2028) (US $MN)
  • Table 3 Global Web Analytics Market Outlook, By Hosted Web Analytics (2020-2028) (US $MN)
  • Table 4 Global Web Analytics Market Outlook, By Licensed Web Analytics (2020-2028) (US $MN)
  • Table 5 Global Web Analytics Market Outlook, By Service (2020-2028) (US $MN)
  • Table 6 Global Web Analytics Market Outlook, By Professional Services (2020-2028) (US $MN)
  • Table 7 Global Web Analytics Market Outlook, By Training (2020-2028) (US $MN)
  • Table 8 Global Web Analytics Market Outlook, By Licensing (2020-2028) (US $MN)
  • Table 9 Global Web Analytics Market Outlook, By Support & Maintenance (2020-2028) (US $MN)
  • Table 10 Global Web Analytics Market Outlook, By Consulting & System Integration (2020-2028) (US $MN)
  • Table 11 Global Web Analytics Market Outlook, By Deployment Type (2020-2028) (US $MN)
  • Table 12 Global Web Analytics Market Outlook, By On-Premise (2020-2028) (US $MN)
  • Table 13 Global Web Analytics Market Outlook, By On-Demand (2020-2028) (US $MN)
  • Table 14 Global Web Analytics Market Outlook, By Solution (2020-2028) (US $MN)
  • Table 15 Global Web Analytics Market Outlook, By Data Collection & Storage (2020-2028) (US $MN)
  • Table 16 Global Web Analytics Market Outlook, By Social Media/Mobile Integration (2020-2028) (US $MN)
  • Table 17 Global Web Analytics Market Outlook, By Testing (2020-2028) (US $MN)
  • Table 18 Global Web Analytics Market Outlook, By Reporting (2020-2028) (US $MN)
  • Table 19 Global Web Analytics Market Outlook, By Attribution (2020-2028) (US $MN)
  • Table 20 Global Web Analytics Market Outlook, By Behavior-Based Targeting (2020-2028) (US $MN)
  • Table 21 Global Web Analytics Market Outlook, By Benchmarking/Competitive Intelligence (2020-2028) (US $MN)
  • Table 22 Global Web Analytics Market Outlook, By Marketing Automation (2020-2028) (US $MN)
  • Table 23 Global Web Analytics Market Outlook, By Tag Management (2020-2028) (US $MN)
  • Table 24 Global Web Analytics Market Outlook, By Other Solutions (2020-2028) (US $MN)
  • Table 25 Global Web Analytics Market Outlook, By Application (2020-2028) (US $MN)
  • Table 26 Global Web Analytics Market Outlook, By Performance Monitoring (2020-2028) (US $MN)
  • Table 27 Global Web Analytics Market Outlook, By Multichannel Campaign Analysis (2020-2028) (US $MN)
  • Table 28 Global Web Analytics Market Outlook, By Display Advertising Optimization (2020-2028) (US $MN)
  • Table 29 Global Web Analytics Market Outlook, By Social Media Management (2020-2028) (US $MN)
  • Table 30 Global Web Analytics Market Outlook, By Targeting & Behavioral Analysis (2020-2028) (US $MN)
  • Table 31 Global Web Analytics Market Outlook, By Online Marketing (2020-2028) (US $MN)
  • Table 32 Global Web Analytics Market Outlook, By Marketing Automation (2020-2028) (US $MN)
  • Table 33 Global Web Analytics Market Outlook, By Mobile Analytics (2020-2028) (US $MN)
  • Table 34 Global Web Analytics Market Outlook, By Content Marketing (2020-2028) (US $MN)
  • Table 35 Global Web Analytics Market Outlook, By E-Mail Marketing (2020-2028) (US $MN)
  • Table 36 Global Web Analytics Market Outlook, By Other Applications (2020-2028) (US $MN)
  • Table 37 Global Web Analytics Market Outlook, By End User (2020-2028) (US $MN)
  • Table 38 Global Web Analytics Market Outlook, By Telecommunication & It (2020-2028) (US $MN)
  • Table 39 Global Web Analytics Market Outlook, By Travel & Hospitality (2020-2028) (US $MN)
  • Table 40 Global Web Analytics Market Outlook, By Media & Entertainment (2020-2028) (US $MN)
  • Table 41 Global Web Analytics Market Outlook, By Government (2020-2028) (US $MN)
  • Table 42 Global Web Analytics Market Outlook, By Healthcare & Life Sciences (2020-2028) (US $MN)
  • Table 43 Global Web Analytics Market Outlook, By Retail & Consumer Goods (2020-2028) (US $MN)
  • Table 44 Global Web Analytics Market Outlook, By Banking, Financial Services, and Insurance (BFSI) (2020-2028) (US $MN)
  • Table 45 Global Web Analytics Market Outlook, By Other End Users (2020-2028) (US $MN)

Note North America, Europe, Asia Pacific, South America and Middle East & Africa are represented in above manner.

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Jeroen Van Heghe

Manager - EMEA



Christine Sirois

Manager - Americas


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