Gluten-Free Products Market Forecasts to 2030 - Global Analysis By Products, Form, Source, Distribution Channel, Application and By Geography

According to Stratistics MRC, the Global Gluten-Free Products Market is accounted for $7.4 billion in 2023 and is expected to reach $14.6 billion by 2030 growing at a CAGR of 10.1% during the forecast period. Gluten-free products are food items that do not contain gluten, a protein composite found in wheat, barley, rye, and related grains. These products are specifically manufactured to cater to individuals with gluten-related disorders, such as celiac disease, gluten sensitivity, or wheat allergy. Gluten-free products are crucial for individuals with gluten-related disorders to avoid adverse health effects triggered by the ingestion of gluten.

According to the Global Prevalence of Celiac Disease, the prevalence of celiac disease was observed to be the highest in Asia (1.8%) and lowest in Africa (1.1%).

Market Dynamics:

Driver:

Adoption of microencapsulation

The market has seen a significant adoption of microencapsulation techniques. This innovative technology involves encapsulating sensitive ingredients within a protective coating. In gluten-free products, microencapsulation helps maintain freshness, improve texture, and extend shelf life while safeguarding against cross-contamination. This approach enhances product quality, addressing consumer concerns about taste and nutritional value. With its widespread application, microencapsulation is poised to drive further growth and innovation within the gluten-free sector.

Restraint:

Lack of awareness regarding celiac disease

Despite the growing demand for gluten-free products, there persists a notable lack of awareness regarding celiac disease within this market segment. Celiac disease, an autoimmune disorder triggered by gluten consumption, often goes unrecognized by consumers and producers alike. Consequently, many individuals who genuinely require gluten-free options may not fully understand their necessity or the potential risks of consuming gluten-containing products. This gap in awareness highlights the need for enhanced education and communication within the gluten-free products market.

Opportunity:

Rising availability of products by manufacturers

The market has witnessed a surge in product availability, with manufacturers expanding their offerings to cater to diverse consumer needs. This growth is driven by increasing awareness of gluten intolerance and dietary preferences. Companies are innovating to provide a wide range of gluten-free alternatives across various categories such as bread, pasta, snacks, and baked goods. This expansion reflects a concerted effort to accommodate the growing demand for gluten-free options and provide more inclusive choices for consumers.

Threat:

High production costs

The necessity for specialized ingredients and production facilities, stringent quality control measures, and smaller-scale operations contribute to elevated expenses. Moreover, ensuring products meet regulatory standards adds to the financial burden. These costs are often passed onto consumers, resulting in higher prices for gluten-free items compared to their gluten-containing counterparts. These are the factors impeding the growth of the market.

Covid-19 Impact:

The COVID-19 pandemic significantly impacted the market, triggering both positive and negative effects. On one hand, heightened health concerns led to increased demand for gluten-free options, as individuals sought to bolster their immune systems and address dietary sensitivities. However, economic uncertainties and disruptions in the supply chain also hindered market growth, affecting production and distribution.

The desserts & ice creams segment is expected to be the largest during the forecast period

The desserts & ice creams segment is expected to be the largest during the forecast period. These offerings provide indulgent options without gluten, appealing to those with celiac disease or gluten sensitivities. With innovative ingredients like almond flour or coconut milk, companies create delicious treats while ensuring they are safe for gluten-free diets. This segment experiences steady growth as more individuals seek tasty dessert options that align with their dietary needs, driving innovation and variety in gluten-free dessert offerings.

The convenience stores segment is expected to have the highest CAGR during the forecast period

The convenience stores segment is expected to have the highest CAGR during the forecast period. With gluten intolerance and sensitivity on the rise, these stores are expanding their offerings to include a variety of gluten-free snacks, beverages, and packaged foods. This strategic move not only addresses the needs of health-conscious consumers but also enhances the accessibility of gluten-free options for individuals seeking convenience in their shopping experience.

Region with largest share:

North America is projected to hold the largest market share during the forecast period due to increasing awareness of gluten-related health issues and dietary preferences. Consumers are seeking alternatives to traditional wheat-based products, leading to a surge in demand for gluten-free options across various categories such as baked goods, snacks, and beverages. This trend has prompted food manufacturers to innovate and expand their gluten-free product lines to cater to a growing segment of health-conscious consumers in the region.

Region with highest CAGR:

Asia Pacific is projected to hold the highest CAGR over the forecast period due to rising awareness about gluten-related disorders and increasing adoption of gluten-free diets. Consumers are seeking healthier alternatives, driving demand for gluten-free options in various food categories such as bakery, snacks, and beverages. Key players are innovating to offer diverse gluten-free products, catering to the preferences of health-conscious consumers across the region. This trend is expected to continue driving market expansion in the foreseeable future.

Key players in the market

Some of the key players in Gluten-Free Products market include Barilla GER Fratelli SPA, Conagra Brands Inc., Enjoy Life Foods, Freedom Foods Group Limited, General Mills, Inc., Genius Foods, Hain Celestial Group Inc., Hero AG, Kellogg Company, Koninklijke Wessanen N.V, Norside Foods Ltd., Pasia Plc., Pinnacle Foods Inc., The Kraft Heinz Company, Warburtons, Mondelez International Inc. and Valeo Foods Group Limited.

Key Developments:

In October 2023, General Mills, Walmart and Sam's Club announced a collaboration to help accelerate the adoption of regenerative agriculture on 600,000 acres in the U.S. This represents the approximate number of acres General Mills engages to source key ingredients for its products sold through Walmart and Sam's Club.

In February 2023, The Kraft Heinz Company has unveiled a collaboration with chart-topping musician Ed Sheeran to co-create 'the ultimate' hot sauce under the newly created Tingly Ted's(R) brand.

Products Covered:

• Bakery Products
• Desserts & Ice Creams
• Pizzas & Pastas
• Condiments & Dressings
• Seasonings & Spreads
• Rice
• Other Products

Forms Covered:

• Liquid
• Solid

Sources Covered:

• Animal
• Plant

Distribution Channels Covered:

• Specialty Stores
• Convenience Stores
• Supermarkets & Hypermarkets
• Online

Applications Covered:

• Educational Institutions
• Hotels and Restaurants
• Hospitals
• Other Applications

Regions Covered:

• North America
  • US
  • Canada
  • Mexico
• Europe
  • Germany
  • UK
  • Italy
  • France
  • Spain
  • Rest of Europe
• Asia Pacific
  • Japan
  • China
  • India
  • Australia
  • New Zealand
  • South Korea
  • Rest of Asia Pacific
• South America
  • Argentina
  • Brazil
  • Chile
  • Rest of South America
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • Qatar
  • South Africa
  • Rest of Middle East & Africa

What our report offers:

• Market share assessments for the regional and country-level segments
• Strategic recommendations for the new entrants
• Covers Market data for the years 2021, 2022, 2023, 2026, and 2030
• Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
• Strategic recommendations in key business segments based on the market estimations
• Competitive landscaping mapping the key common trends
• Company profiling with detailed strategies, financials, and recent developments
• Supply chain trends mapping the latest technological advancements

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• Company Profiling
  • Comprehensive profiling of additional market players (up to 3)
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  • Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
• Competitive Benchmarking
  • Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances