PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1798040
PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1798040
Rice Water Skincare Market Forecasts to 2032 - Global Analysis By Product, Formulation Type, Age, Distribution Channel and By Geography
According to Stratistics MRC, the Global Rice Water Skincare Market is accounted for $2.17 billion in 2025 and is expected to reach $4.40 billion by 2032 growing at a CAGR of 10.58% during the forecast period. Rice Water Skincare refers to the use of water in which rice has been soaked or boiled as a natural ingredient for skin care. Rich in vitamins, minerals, antioxidants, and amino acids, rice water is known to soothe, nourish, and brighten the skin. It helps in reducing inflammation, controlling oil, minimizing pores, and improving skin texture. Traditionally used in Asian beauty routines, it can be applied directly as a toner, cleanser, or face mask. Its gentle nature makes it suitable for all skin types, offering a natural, chemical-free approach to hydration, radiance, and overall skin health.
Market Dynamics:
Driver:
Rising demand for natural and clean beauty products
Consumers are increasingly seeking formulations free from harsh chemicals and synthetic additives. Rice water, known for its natural nutrients and skin-soothing properties, aligns perfectly with this trend. Its gentle and organic profile attracts health-conscious and eco-friendly buyers. Brands are now focusing on highlighting natural ingredients to appeal to this growing audience. As a result, rice water-based skincare products are experiencing higher adoption and market growth.
Restraint:
Stringent regulatory requirements
Manufacturers must comply with strict safety and ingredient regulations, delaying product launches. Certification processes can be complex, discouraging smaller brands from entering the market. Frequent updates in regulations create uncertainty and disrupt supply chains. Compliance-related expenses reduce profit margins, limiting investment in innovation. Overall, these regulations slow market growth and restrict the introduction of new products.
Opportunity:
Cultural significance in Asian skincare traditions
Rice water has been used for centuries in countries like Japan, Korea, and China for its skin-brightening and soothing properties. Traditional beauty rituals emphasize natural and holistic ingredients, creating high consumer trust. Modern brands leverage these age-old practices to market products as authentic and effective. Social media and K-beauty trends amplify interest in rice water-based skincare globally. This cultural heritage fuels both domestic demand and international adoption, driving market growth steadily.
Threat:
Fluctuating raw material prices
Small and medium-sized brands may find it difficult to manage these cost changes, which can strain their profit margins. Additionally, unpredictable prices can disturb supply chain efficiency and complicate inventory planning. Companies might postpone new product launches or reduce innovation investments due to budget pressures. These financial and operational uncertainties collectively slow down market expansion. Consequently, fluctuating raw material prices pose a significant challenge to the growth of the market.
Covid-19 Impact:
The Covid-19 pandemic significantly impacted the Rice Water Skincare market by disrupting supply chains and limiting production capabilities, leading to temporary shortages of raw materials. Consumer behaviour shifted, with increased demand for at-home skincare solutions and products promoting hygiene and natural ingredients. E-commerce channels surged as physical retail faced restrictions, reshaping distribution strategies. Marketing and product launches slowed, while R&D faced delays. Overall, the market experienced both challenges and opportunities, accelerating digital adoption and emphasizing clean, natural, and self-care-focused skincare trends worldwide.
The rice water moisturizers segment is expected to be the largest during the forecast period
The rice water moisturizers segment is expected to account for the largest market share during the forecast period by offering effective hydration and skin nourishment. Its lightweight formulation appeals to consumers seeking non-greasy, everyday skincare solutions. Rich in vitamins and antioxidants, it enhances skin radiance and elasticity, boosting demand. Rising awareness of natural and traditional beauty remedies further fuels its popularity. Continuous product innovations, such as combining rice water with other botanicals, expand its consumer base and market growth.
The gen Z segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the gen Z segment is predicted to witness the highest growth rate due to their strong preference for natural and sustainable beauty products. They are highly influenced by social media trends and beauty influencers, increasing product awareness and adoption. This generation seeks innovative, multifunctional skincare solutions, boosting demand for rice water-based products. Gen Z's willingness to experiment with niche and emerging brands accelerates market penetration. Their focus on ethical and cruelty-free formulations further propels the market's expansion globally.
Region with largest share:
During the forecast period, the North America region is expected to hold the largest market share due to traditional beauty practices and cultural familiarity with rice-based products. Consumers show strong preference for natural, herbal, and plant-derived skincare solutions, driving innovation in formulations and packaging. Rising awareness about skin health, anti-aging benefits, and natural remedies is boosting product adoption. E-commerce platforms and social media influencers significantly influence purchasing decisions. Local brands are gaining traction alongside international players, and product launches often emphasize sustainability and eco-friendly ingredients.
Region with highest CAGR:
Over the forecast period, the Asia Pacific region is anticipated to exhibit the highest CAGR due to rising awareness of ingredient transparency, ethical sourcing, and cruelty-free practices. Social media and beauty communities play a key role in promoting rice water products as part of holistic skincare routines. Premiumization, innovation in product formats, and collaborations with wellness brands are common strategies. While traditional knowledge is less ingrained, the influence of K-beauty and Asian beauty trends has created strong demand.
Key players in the market
Some of the key players in Rice Water Skincare Market include The Face Shop, SK-II, Plum, Beauty of Joseon, COSRX, Tatcha, Innisfree, Shiseido, Skinfood, Laneige, Sulwhasoo, Origins, Awear Beauty, Hayejin, BONIIK, JUARA Skincare and MIRABELLE COSMETICS Pvt Ltd.
Key Developments:
In June 2025, The Face Shop's new Rice Water Bright Cleansing Balm features a multi-phase formula that melts from a solid balm into oil, gently exfoliates as a gommage, and rinses into a milky texture, effectively removing makeup, impurities, and brightening skin.
In August 2024, SK-II introduced the LXP Craftsmanship series, featuring the highest concentrated PITERA(TM) as the primary ingredient. The series includes products such as the LXP Cream, Essence, Serum, and Eye Cream, each crafted with a luxurious pottery finish and incorporating rare Gold Silk Sericin.
Products Covered:
- Rice Water Cleansers
- Rice Water Toners
- Rice Water Serums
- Rice Water Moisturizers
- Rice Water Masks
- Other Products
Formulation Types Covered:
- Organic Formulations
- Synthetic Formulations
Ages Covered:
- Gen Z
- Millennials
- Gen X & Baby Boomers
Distribution Channels Covered:
- Online Retail
- Offline Retail
Regions Covered:
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
- South America
- Argentina
- Brazil
- Chile
- Rest of South America
- Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
- Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
- Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
- Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
- 2.1 Abstract
- 2.2 Stake Holders
- 2.3 Research Scope
- 2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
- 2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions
3 Market Trend Analysis
- 3.1 Introduction
- 3.2 Drivers
- 3.3 Restraints
- 3.4 Opportunities
- 3.5 Threats
- 3.6 Product Analysis
- 3.7 Emerging Markets
- 3.8 Impact of Covid-19
4 Porters Five Force Analysis
- 4.1 Bargaining power of suppliers
- 4.2 Bargaining power of buyers
- 4.3 Threat of substitutes
- 4.4 Threat of new entrants
- 4.5 Competitive rivalry
5 Global Rice Water Skincare Market, By Product
- 5.1 Introduction
- 5.2 Rice Water Cleansers
- 5.3 Rice Water Toners
- 5.4 Rice Water Serums
- 5.5 Rice Water Moisturizers
- 5.6 Rice Water Masks
- 5.7 Other Products
6 Global Rice Water Skincare Market, By Formulation Type
- 6.1 Introduction
- 6.2 Organic Formulations
- 6.3 Synthetic Formulations
7 Global Rice Water Skincare Market, By Age
- 7.1 Introduction
- 7.2 Gen Z
- 7.3 Millennials
- 7.4 Gen X & Baby Boomers
8 Global Rice Water Skincare Market, By Distribution Channel
- 8.1 Introduction
- 8.2 Online Retail
- 8.3 Offline Retail
9 Global Rice Water Skincare Market, By Geography
- 9.1 Introduction
- 9.2 North America
- 9.2.1 US
- 9.2.2 Canada
- 9.2.3 Mexico
- 9.3 Europe
- 9.3.1 Germany
- 9.3.2 UK
- 9.3.3 Italy
- 9.3.4 France
- 9.3.5 Spain
- 9.3.6 Rest of Europe
- 9.4 Asia Pacific
- 9.4.1 Japan
- 9.4.2 China
- 9.4.3 India
- 9.4.4 Australia
- 9.4.5 New Zealand
- 9.4.6 South Korea
- 9.4.7 Rest of Asia Pacific
- 9.5 South America
- 9.5.1 Argentina
- 9.5.2 Brazil
- 9.5.3 Chile
- 9.5.4 Rest of South America
- 9.6 Middle East & Africa
- 9.6.1 Saudi Arabia
- 9.6.2 UAE
- 9.6.3 Qatar
- 9.6.4 South Africa
- 9.6.5 Rest of Middle East & Africa
10 Key Developments
- 10.1 Agreements, Partnerships, Collaborations and Joint Ventures
- 10.2 Acquisitions & Mergers
- 10.3 New Product Launch
- 10.4 Expansions
- 10.5 Other Key Strategies
11 Company Profiling
- 11.1 The Face Shop
- 11.2 SK-II
- 11.3 Plum
- 11.4 Beauty of Joseon
- 11.5 COSRX
- 11.6 Tatcha
- 11.7 Innisfree
- 11.8 Shiseido
- 11.9 Skinfood
- 11.10 Laneige
- 11.11 Sulwhasoo
- 11.12 Origins
- 11.13 Awear Beauty
- 11.14 Hayejin
- 11.15 BONIIK
- 11.16 JUARA Skincare
- 11.17 MIRABELLE COSMETICS Pvt Ltd
List of Tables
- Table 1 Global Rice Water Skincare Market Outlook, By Region (2024-2032) ($MN)
- Table 2 Global Rice Water Skincare Market Outlook, By Product (2024-2032) ($MN)
- Table 3 Global Rice Water Skincare Market Outlook, By Rice Water Cleansers (2024-2032) ($MN)
- Table 4 Global Rice Water Skincare Market Outlook, By Rice Water Toners (2024-2032) ($MN)
- Table 5 Global Rice Water Skincare Market Outlook, By Rice Water Serums (2024-2032) ($MN)
- Table 6 Global Rice Water Skincare Market Outlook, By Rice Water Moisturizers (2024-2032) ($MN)
- Table 7 Global Rice Water Skincare Market Outlook, By Rice Water Masks (2024-2032) ($MN)
- Table 8 Global Rice Water Skincare Market Outlook, By Other Products (2024-2032) ($MN)
- Table 9 Global Rice Water Skincare Market Outlook, By Formulation Type (2024-2032) ($MN)
- Table 10 Global Rice Water Skincare Market Outlook, By Organic Formulations (2024-2032) ($MN)
- Table 11 Global Rice Water Skincare Market Outlook, By Synthetic Formulations (2024-2032) ($MN)
- Table 12 Global Rice Water Skincare Market Outlook, By Age (2024-2032) ($MN)
- Table 13 Global Rice Water Skincare Market Outlook, By Gen Z (2024-2032) ($MN)
- Table 14 Global Rice Water Skincare Market Outlook, By Millennials (2024-2032) ($MN)
- Table 15 Global Rice Water Skincare Market Outlook, By Gen X & Baby Boomers (2024-2032) ($MN)
- Table 16 Global Rice Water Skincare Market Outlook, By Distribution Channel (2024-2032) ($MN)
- Table 17 Global Rice Water Skincare Market Outlook, By Online Retail (2024-2032) ($MN)
- Table 18 Global Rice Water Skincare Market Outlook, By Offline Retail (2024-2032) ($MN)
- Table 19 North America Rice Water Skincare Market Outlook, By Country (2024-2032) ($MN)
- Table 20 North America Rice Water Skincare Market Outlook, By Product (2024-2032) ($MN)
- Table 21 North America Rice Water Skincare Market Outlook, By Rice Water Cleansers (2024-2032) ($MN)
- Table 22 North America Rice Water Skincare Market Outlook, By Rice Water Toners (2024-2032) ($MN)
- Table 23 North America Rice Water Skincare Market Outlook, By Rice Water Serums (2024-2032) ($MN)
- Table 24 North America Rice Water Skincare Market Outlook, By Rice Water Moisturizers (2024-2032) ($MN)
- Table 25 North America Rice Water Skincare Market Outlook, By Rice Water Masks (2024-2032) ($MN)
- Table 26 North America Rice Water Skincare Market Outlook, By Other Products (2024-2032) ($MN)
- Table 27 North America Rice Water Skincare Market Outlook, By Formulation Type (2024-2032) ($MN)
- Table 28 North America Rice Water Skincare Market Outlook, By Organic Formulations (2024-2032) ($MN)
- Table 29 North America Rice Water Skincare Market Outlook, By Synthetic Formulations (2024-2032) ($MN)
- Table 30 North America Rice Water Skincare Market Outlook, By Age (2024-2032) ($MN)
- Table 31 North America Rice Water Skincare Market Outlook, By Gen Z (2024-2032) ($MN)
- Table 32 North America Rice Water Skincare Market Outlook, By Millennials (2024-2032) ($MN)
- Table 33 North America Rice Water Skincare Market Outlook, By Gen X & Baby Boomers (2024-2032) ($MN)
- Table 34 North America Rice Water Skincare Market Outlook, By Distribution Channel (2024-2032) ($MN)
- Table 35 North America Rice Water Skincare Market Outlook, By Online Retail (2024-2032) ($MN)
- Table 36 North America Rice Water Skincare Market Outlook, By Offline Retail (2024-2032) ($MN)
- Table 37 Europe Rice Water Skincare Market Outlook, By Country (2024-2032) ($MN)
- Table 38 Europe Rice Water Skincare Market Outlook, By Product (2024-2032) ($MN)
- Table 39 Europe Rice Water Skincare Market Outlook, By Rice Water Cleansers (2024-2032) ($MN)
- Table 40 Europe Rice Water Skincare Market Outlook, By Rice Water Toners (2024-2032) ($MN)
- Table 41 Europe Rice Water Skincare Market Outlook, By Rice Water Serums (2024-2032) ($MN)
- Table 42 Europe Rice Water Skincare Market Outlook, By Rice Water Moisturizers (2024-2032) ($MN)
- Table 43 Europe Rice Water Skincare Market Outlook, By Rice Water Masks (2024-2032) ($MN)
- Table 44 Europe Rice Water Skincare Market Outlook, By Other Products (2024-2032) ($MN)
- Table 45 Europe Rice Water Skincare Market Outlook, By Formulation Type (2024-2032) ($MN)
- Table 46 Europe Rice Water Skincare Market Outlook, By Organic Formulations (2024-2032) ($MN)
- Table 47 Europe Rice Water Skincare Market Outlook, By Synthetic Formulations (2024-2032) ($MN)
- Table 48 Europe Rice Water Skincare Market Outlook, By Age (2024-2032) ($MN)
- Table 49 Europe Rice Water Skincare Market Outlook, By Gen Z (2024-2032) ($MN)
- Table 50 Europe Rice Water Skincare Market Outlook, By Millennials (2024-2032) ($MN)
- Table 51 Europe Rice Water Skincare Market Outlook, By Gen X & Baby Boomers (2024-2032) ($MN)
- Table 52 Europe Rice Water Skincare Market Outlook, By Distribution Channel (2024-2032) ($MN)
- Table 53 Europe Rice Water Skincare Market Outlook, By Online Retail (2024-2032) ($MN)
- Table 54 Europe Rice Water Skincare Market Outlook, By Offline Retail (2024-2032) ($MN)
- Table 55 Asia Pacific Rice Water Skincare Market Outlook, By Country (2024-2032) ($MN)
- Table 56 Asia Pacific Rice Water Skincare Market Outlook, By Product (2024-2032) ($MN)
- Table 57 Asia Pacific Rice Water Skincare Market Outlook, By Rice Water Cleansers (2024-2032) ($MN)
- Table 58 Asia Pacific Rice Water Skincare Market Outlook, By Rice Water Toners (2024-2032) ($MN)
- Table 59 Asia Pacific Rice Water Skincare Market Outlook, By Rice Water Serums (2024-2032) ($MN)
- Table 60 Asia Pacific Rice Water Skincare Market Outlook, By Rice Water Moisturizers (2024-2032) ($MN)
- Table 61 Asia Pacific Rice Water Skincare Market Outlook, By Rice Water Masks (2024-2032) ($MN)
- Table 62 Asia Pacific Rice Water Skincare Market Outlook, By Other Products (2024-2032) ($MN)
- Table 63 Asia Pacific Rice Water Skincare Market Outlook, By Formulation Type (2024-2032) ($MN)
- Table 64 Asia Pacific Rice Water Skincare Market Outlook, By Organic Formulations (2024-2032) ($MN)
- Table 65 Asia Pacific Rice Water Skincare Market Outlook, By Synthetic Formulations (2024-2032) ($MN)
- Table 66 Asia Pacific Rice Water Skincare Market Outlook, By Age (2024-2032) ($MN)
- Table 67 Asia Pacific Rice Water Skincare Market Outlook, By Gen Z (2024-2032) ($MN)
- Table 68 Asia Pacific Rice Water Skincare Market Outlook, By Millennials (2024-2032) ($MN)
- Table 69 Asia Pacific Rice Water Skincare Market Outlook, By Gen X & Baby Boomers (2024-2032) ($MN)
- Table 70 Asia Pacific Rice Water Skincare Market Outlook, By Distribution Channel (2024-2032) ($MN)
- Table 71 Asia Pacific Rice Water Skincare Market Outlook, By Online Retail (2024-2032) ($MN)
- Table 72 Asia Pacific Rice Water Skincare Market Outlook, By Offline Retail (2024-2032) ($MN)
- Table 73 South America Rice Water Skincare Market Outlook, By Country (2024-2032) ($MN)
- Table 74 South America Rice Water Skincare Market Outlook, By Product (2024-2032) ($MN)
- Table 75 South America Rice Water Skincare Market Outlook, By Rice Water Cleansers (2024-2032) ($MN)
- Table 76 South America Rice Water Skincare Market Outlook, By Rice Water Toners (2024-2032) ($MN)
- Table 77 South America Rice Water Skincare Market Outlook, By Rice Water Serums (2024-2032) ($MN)
- Table 78 South America Rice Water Skincare Market Outlook, By Rice Water Moisturizers (2024-2032) ($MN)
- Table 79 South America Rice Water Skincare Market Outlook, By Rice Water Masks (2024-2032) ($MN)
- Table 80 South America Rice Water Skincare Market Outlook, By Other Products (2024-2032) ($MN)
- Table 81 South America Rice Water Skincare Market Outlook, By Formulation Type (2024-2032) ($MN)
- Table 82 South America Rice Water Skincare Market Outlook, By Organic Formulations (2024-2032) ($MN)
- Table 83 South America Rice Water Skincare Market Outlook, By Synthetic Formulations (2024-2032) ($MN)
- Table 84 South America Rice Water Skincare Market Outlook, By Age (2024-2032) ($MN)
- Table 85 South America Rice Water Skincare Market Outlook, By Gen Z (2024-2032) ($MN)
- Table 86 South America Rice Water Skincare Market Outlook, By Millennials (2024-2032) ($MN)
- Table 87 South America Rice Water Skincare Market Outlook, By Gen X & Baby Boomers (2024-2032) ($MN)
- Table 88 South America Rice Water Skincare Market Outlook, By Distribution Channel (2024-2032) ($MN)
- Table 89 South America Rice Water Skincare Market Outlook, By Online Retail (2024-2032) ($MN)
- Table 90 South America Rice Water Skincare Market Outlook, By Offline Retail (2024-2032) ($MN)
- Table 91 Middle East & Africa Rice Water Skincare Market Outlook, By Country (2024-2032) ($MN)
- Table 92 Middle East & Africa Rice Water Skincare Market Outlook, By Product (2024-2032) ($MN)
- Table 93 Middle East & Africa Rice Water Skincare Market Outlook, By Rice Water Cleansers (2024-2032) ($MN)
- Table 94 Middle East & Africa Rice Water Skincare Market Outlook, By Rice Water Toners (2024-2032) ($MN)
- Table 95 Middle East & Africa Rice Water Skincare Market Outlook, By Rice Water Serums (2024-2032) ($MN)
- Table 96 Middle East & Africa Rice Water Skincare Market Outlook, By Rice Water Moisturizers (2024-2032) ($MN)
- Table 97 Middle East & Africa Rice Water Skincare Market Outlook, By Rice Water Masks (2024-2032) ($MN)
- Table 98 Middle East & Africa Rice Water Skincare Market Outlook, By Other Products (2024-2032) ($MN)
- Table 99 Middle East & Africa Rice Water Skincare Market Outlook, By Formulation Type (2024-2032) ($MN)
- Table 100 Middle East & Africa Rice Water Skincare Market Outlook, By Organic Formulations (2024-2032) ($MN)
- Table 101 Middle East & Africa Rice Water Skincare Market Outlook, By Synthetic Formulations (2024-2032) ($MN)
- Table 102 Middle East & Africa Rice Water Skincare Market Outlook, By Age (2024-2032) ($MN)
- Table 103 Middle East & Africa Rice Water Skincare Market Outlook, By Gen Z (2024-2032) ($MN)
- Table 104 Middle East & Africa Rice Water Skincare Market Outlook, By Millennials (2024-2032) ($MN)
- Table 105 Middle East & Africa Rice Water Skincare Market Outlook, By Gen X & Baby Boomers (2024-2032) ($MN)
- Table 106 Middle East & Africa Rice Water Skincare Market Outlook, By Distribution Channel (2024-2032) ($MN)
- Table 107 Middle East & Africa Rice Water Skincare Market Outlook, By Online Retail (2024-2032) ($MN)
- Table 108 Middle East & Africa Rice Water Skincare Market Outlook, By Offline Retail (2024-2032) ($MN)
