PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1876749
PUBLISHER: Stratistics Market Research Consulting | PRODUCT CODE: 1876749
Pet Dental Care Products Market Forecasts to 2032 - Global Analysis By Product (Toothpaste & Oral Gels, Dental Chews, Dental Sprays & Rinses, Dental Wipes and Dental Toys), Animal Type, Distribution Channel and By Geography
According to Stratistics MRC, the Global Pet Dental Care Products Market is accounted for $6.9 billion in 2025 and is expected to reach $11.2 billion by 2032 growing at a CAGR of 7.1% during the forecast period. Pet dental care products are specialized formulations and tools designed to maintain the oral hygiene and overall health of companion animals such as dogs and cats. These products include toothbrushes, toothpastes, dental chews, oral rinses, gels, and treats that help reduce plaque, tartar buildup, and bad breath while preventing periodontal diseases. Formulated to be safe if swallowed, they often contain enzymes, antibacterial agents, or natural ingredients that target harmful bacteria and promote gum health. By supporting preventive care, pet dental products not only improve oral cleanliness but also contribute to pets' long-term well-being, reducing risks of systemic infections and discomfort.
Market Dynamics:
Driver:
Increasing pet ownership & humanization of pets
The growing trend of pet ownership worldwide, coupled with the humanization of pets, is a major driver of the pet dental care products market. Owners increasingly view pets as family members, prioritizing their health and wellness. This shift has led to higher spending on preventive care, including dental hygiene solutions such as chews, toothpaste, and oral rinses. Rising disposable incomes, urban lifestyles, and awareness campaigns further fuel demand, positioning dental care as an essential part of overall pet healthcare.
Restraint:
High cost of advanced products
Despite strong growth prospects, the high cost of advanced pet dental care products remains a significant restraint. Premium formulations, enzymatic toothpaste, and specialized oral rinses often carry elevated price tags, limiting accessibility in cost-sensitive markets. Many pet owners in developing regions hesitate to invest in expensive preventive solutions, relying instead on basic treats or veterinary visits. This price barrier restricts widespread adoption, particularly among middle-income households, slowing market penetration.
Opportunity:
Growing awareness of pet health
Increasing awareness of pet health and wellness presents a strong opportunity for market expansion. Veterinary professionals, pet care companies, and awareness campaigns highlight the importance of oral hygiene in preventing periodontal disease and systemic infections. As owners become more informed, demand for innovative and easy-to-use dental care products rises. The availability of flavored chews, gels, and rinses tailored to pets' preferences further enhances adoption. This growing consciousness, especially in emerging markets, opens avenues for product innovation and broader distribution.
Threat:
Pet compliance issues
Pet compliance issues pose a notable threat to the market, as many animals resist toothbrushing or oral care routines. Owners often struggle with administering toothpaste or rinses, reducing the effectiveness of preventive measures. While dental chews offer easier alternatives, they may not fully replace comprehensive oral care. This behavioral challenge limits product usage and necessitates continuous innovation in palatable, convenient solutions. Companies must address compliance through education, product design, to overcome this barrier and sustain growth.
Covid-19 Impact:
The Covid-19 pandemic had mixed effects on the pet dental care products market. On one hand, lockdowns and increased time spent at home strengthened the bond between owners and pets, driving higher spending on pet wellness, including dental care. On the other hand, supply chain disruptions, reduced veterinary visits, and economic uncertainties temporarily slowed product availability and adoption. Post-pandemic recovery has reignited demand, with e-commerce channels and online veterinary consultations accelerating market growth and reshaping consumer purchasing behavior.
The dental chews segment is expected to be the largest during the forecast period
The dental chews segment is expected to account for the largest market share during the forecast period, due to their convenience, palatability, and dual functionality as both treats and oral hygiene aids. Pet owners increasingly prefer dental chews because they are easy to administer, reduce plaque and tartar buildup, and improve pets' breath without requiring brushing. Their wide availability across retail and online channels, coupled with growing innovation in flavors and formulations, ensures strong adoption and sustained market leadership.
The pet specialty stores segment is expected to have the highest CAGR during the forecast period
Over the forecast period, the pet specialty stores segment is predicted to witness the highest growth rate, due to ability to provide tailored product assortments, expert guidance, and premium offerings. These stores act as trusted destinations for pet owners seeking specialized dental care solutions, including toothbrushes, toothpaste, and advanced oral rinses. The personalized shopping experience, coupled with promotional campaigns and veterinarian partnerships, enhances consumer confidence. Rising urbanization and increasing disposable incomes further strengthen the role of specialty stores in driving growth across global markets.
Region with largest share:
During the forecast period, the Asia Pacific region is expected to hold the largest market share, due to rising pet ownership and expanding middle-class populations. Countries such as China, Japan, and India are witnessing rapid growth in pet humanization trends, fueling demand for dental care products. Increasing availability of innovative formulations, coupled with strong distribution networks and e-commerce penetration, supports regional expansion. Government initiatives promoting animal health and rising veterinary infrastructure further consolidate Asia Pacific's leadership in the global market.
Region with highest CAGR:
Over the forecast period, the North America region is anticipated to exhibit the highest CAGR, owing to advanced veterinary practices, strong consumer awareness, and high spending on pet healthcare. The region benefits from widespread adoption of premium dental care products, including enzymatic toothpaste, oral rinses, and specialized chews. Robust innovation pipelines, coupled with strong presence of leading players, enhance product accessibility. Additionally, the growing emphasis on preventive care and wellness trends among pet owners ensures sustained demand, positioning North America as the fastest-growing market globally.
Key players in the market
Some of the key players in Pet Dental Care Products Market include Nestle Purina, PetSmile, Virbac S.A., HealthyMouth, Vetoquinol, AllAccem, Dechra Pharmaceuticals, Petzlife Products, Ceva Sante Animale, TropiClean, Boehringer Ingelheim, Arm & Hammer, Nylabone, Mars Inc. and Colgate-Palmolive.
Key Developments:
In July 2025, Odie Pet Insurance and Nestle Purina PetCare have announced a strategic partnership to integrate the "Petivity powered by Purina" ecosystem into insurance underwriting and wellness reimbursements.
In February 2025, UMAMI Bioworks, has joined Nestle Purina PetCare's UNLEASHED accelerator program to co-develop sustainable, high-quality seafood-based proteins for the pet food industry-addressing nutrition, diversity, and ecological challenges.
Products Covered:
- Toothpaste & Oral Gels
- Dental Chews
- Dental Sprays & Rinses
- Dental Wipes
- Dental Toys
Animal Types Covered:
- Dogs
- Cats
- Other Pets
Distribution Channels Covered:
- Veterinary Clinics & Hospitals
- Pet Specialty Stores
- Online Retail
- Supermarkets & Hypermarkets
Regions Covered:
- North America
- US
- Canada
- Mexico
- Europe
- Germany
- UK
- Italy
- France
- Spain
- Rest of Europe
- Asia Pacific
- Japan
- China
- India
- Australia
- New Zealand
- South Korea
- Rest of Asia Pacific
- South America
- Argentina
- Brazil
- Chile
- Rest of South America
- Middle East & Africa
- Saudi Arabia
- UAE
- Qatar
- South Africa
- Rest of Middle East & Africa
What our report offers:
- Market share assessments for the regional and country-level segments
- Strategic recommendations for the new entrants
- Covers Market data for the years 2024, 2025, 2026, 2028, and 2032
- Market Trends (Drivers, Constraints, Opportunities, Threats, Challenges, Investment Opportunities, and recommendations)
- Strategic recommendations in key business segments based on the market estimations
- Competitive landscaping mapping the key common trends
- Company profiling with detailed strategies, financials, and recent developments
- Supply chain trends mapping the latest technological advancements
Free Customization Offerings:
All the customers of this report will be entitled to receive one of the following free customization options:
- Company Profiling
- Comprehensive profiling of additional market players (up to 3)
- SWOT Analysis of key players (up to 3)
- Regional Segmentation
- Market estimations, Forecasts and CAGR of any prominent country as per the client's interest (Note: Depends on feasibility check)
- Competitive Benchmarking
- Benchmarking of key players based on product portfolio, geographical presence, and strategic alliances
Table of Contents
1 Executive Summary
2 Preface
- 2.1 Abstract
- 2.2 Stake Holders
- 2.3 Research Scope
- 2.4 Research Methodology
- 2.4.1 Data Mining
- 2.4.2 Data Analysis
- 2.4.3 Data Validation
- 2.4.4 Research Approach
- 2.5 Research Sources
- 2.5.1 Primary Research Sources
- 2.5.2 Secondary Research Sources
- 2.5.3 Assumptions
3 Market Trend Analysis
- 3.1 Introduction
- 3.2 Drivers
- 3.3 Restraints
- 3.4 Opportunities
- 3.5 Threats
- 3.6 Product Analysis
- 3.7 Emerging Markets
- 3.8 Impact of Covid-19
4 Porters Five Force Analysis
- 4.1 Bargaining power of suppliers
- 4.2 Bargaining power of buyers
- 4.3 Threat of substitutes
- 4.4 Threat of new entrants
- 4.5 Competitive rivalry
5 Global Pet Dental Care Products Market, By Product
- 5.1 Introduction
- 5.2 Toothpaste & Oral Gels
- 5.3 Dental Chews
- 5.4 Dental Sprays & Rinses
- 5.5 Dental Wipes
- 5.6 Dental Toys
6 Global Pet Dental Care Products Market, By Animal Type
- 6.1 Introduction
- 6.2 Dogs
- 6.3 Cats
- 6.4 Other Pets
7 Global Pet Dental Care Products Market, By Distribution Channel
- 7.1 Introduction
- 7.2 Veterinary Clinics & Hospitals
- 7.3 Pet Specialty Stores
- 7.4 Online Retail
- 7.5 Supermarkets & Hypermarkets
8 Global Pet Dental Care Products Market, By Geography
- 8.1 Introduction
- 8.2 North America
- 8.2.1 US
- 8.2.2 Canada
- 8.2.3 Mexico
- 8.3 Europe
- 8.3.1 Germany
- 8.3.2 UK
- 8.3.3 Italy
- 8.3.4 France
- 8.3.5 Spain
- 8.3.6 Rest of Europe
- 8.4 Asia Pacific
- 8.4.1 Japan
- 8.4.2 China
- 8.4.3 India
- 8.4.4 Australia
- 8.4.5 New Zealand
- 8.4.6 South Korea
- 8.4.7 Rest of Asia Pacific
- 8.5 South America
- 8.5.1 Argentina
- 8.5.2 Brazil
- 8.5.3 Chile
- 8.5.4 Rest of South America
- 8.6 Middle East & Africa
- 8.6.1 Saudi Arabia
- 8.6.2 UAE
- 8.6.3 Qatar
- 8.6.4 South Africa
- 8.6.5 Rest of Middle East & Africa
9 Key Developments
- 9.1 Agreements, Partnerships, Collaborations and Joint Ventures
- 9.2 Acquisitions & Mergers
- 9.3 New Product Launch
- 9.4 Expansions
- 9.5 Other Key Strategies
10 Company Profiling
- 10.1 Nestle Purina PetCare
- 10.2 PetSmile
- 10.3 Virbac S.A.
- 10.4 HealthyMouth LLC
- 10.5 Vetoquinol S.A.
- 10.6 AllAccem Inc.
- 10.7 Dechra Pharmaceuticals plc
- 10.8 Petzlife Products Inc.
- 10.9 Ceva Sante Animale
- 10.10 TropiClean Pet Products
- 10.11 Boehringer Ingelheim Animal Health
- 10.12 Arm & Hammer
- 10.13 Nylabone
- 10.14 Mars, Incorporated
- 10.15 Colgate Palmolive
List of Tables
- Table 1 Global Pet Dental Care Products Market Outlook, By Region (2024-2032) ($MN)
- Table 2 Global Pet Dental Care Products Market Outlook, By Product (2024-2032) ($MN)
- Table 3 Global Pet Dental Care Products Market Outlook, By Toothpaste & Oral Gels (2024-2032) ($MN)
- Table 4 Global Pet Dental Care Products Market Outlook, By Dental Chews (2024-2032) ($MN)
- Table 5 Global Pet Dental Care Products Market Outlook, By Dental Sprays & Rinses (2024-2032) ($MN)
- Table 6 Global Pet Dental Care Products Market Outlook, By Dental Wipes (2024-2032) ($MN)
- Table 7 Global Pet Dental Care Products Market Outlook, By Dental Toys (2024-2032) ($MN)
- Table 8 Global Pet Dental Care Products Market Outlook, By Animal Type (2024-2032) ($MN)
- Table 9 Global Pet Dental Care Products Market Outlook, By Dogs (2024-2032) ($MN)
- Table 10 Global Pet Dental Care Products Market Outlook, By Cats (2024-2032) ($MN)
- Table 11 Global Pet Dental Care Products Market Outlook, By Other Pets (2024-2032) ($MN)
- Table 12 Global Pet Dental Care Products Market Outlook, By Distribution Channel (2024-2032) ($MN)
- Table 13 Global Pet Dental Care Products Market Outlook, By Veterinary Clinics & Hospitals (2024-2032) ($MN)
- Table 14 Global Pet Dental Care Products Market Outlook, By Pet Specialty Stores (2024-2032) ($MN)
- Table 15 Global Pet Dental Care Products Market Outlook, By Online Retail (2024-2032) ($MN)
- Table 16 Global Pet Dental Care Products Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
- Table 17 North America Pet Dental Care Products Market Outlook, By Country (2024-2032) ($MN)
- Table 18 North America Pet Dental Care Products Market Outlook, By Product (2024-2032) ($MN)
- Table 19 North America Pet Dental Care Products Market Outlook, By Toothpaste & Oral Gels (2024-2032) ($MN)
- Table 20 North America Pet Dental Care Products Market Outlook, By Dental Chews (2024-2032) ($MN)
- Table 21 North America Pet Dental Care Products Market Outlook, By Dental Sprays & Rinses (2024-2032) ($MN)
- Table 22 North America Pet Dental Care Products Market Outlook, By Dental Wipes (2024-2032) ($MN)
- Table 23 North America Pet Dental Care Products Market Outlook, By Dental Toys (2024-2032) ($MN)
- Table 24 North America Pet Dental Care Products Market Outlook, By Animal Type (2024-2032) ($MN)
- Table 25 North America Pet Dental Care Products Market Outlook, By Dogs (2024-2032) ($MN)
- Table 26 North America Pet Dental Care Products Market Outlook, By Cats (2024-2032) ($MN)
- Table 27 North America Pet Dental Care Products Market Outlook, By Other Pets (2024-2032) ($MN)
- Table 28 North America Pet Dental Care Products Market Outlook, By Distribution Channel (2024-2032) ($MN)
- Table 29 North America Pet Dental Care Products Market Outlook, By Veterinary Clinics & Hospitals (2024-2032) ($MN)
- Table 30 North America Pet Dental Care Products Market Outlook, By Pet Specialty Stores (2024-2032) ($MN)
- Table 31 North America Pet Dental Care Products Market Outlook, By Online Retail (2024-2032) ($MN)
- Table 32 North America Pet Dental Care Products Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
- Table 33 Europe Pet Dental Care Products Market Outlook, By Country (2024-2032) ($MN)
- Table 34 Europe Pet Dental Care Products Market Outlook, By Product (2024-2032) ($MN)
- Table 35 Europe Pet Dental Care Products Market Outlook, By Toothpaste & Oral Gels (2024-2032) ($MN)
- Table 36 Europe Pet Dental Care Products Market Outlook, By Dental Chews (2024-2032) ($MN)
- Table 37 Europe Pet Dental Care Products Market Outlook, By Dental Sprays & Rinses (2024-2032) ($MN)
- Table 38 Europe Pet Dental Care Products Market Outlook, By Dental Wipes (2024-2032) ($MN)
- Table 39 Europe Pet Dental Care Products Market Outlook, By Dental Toys (2024-2032) ($MN)
- Table 40 Europe Pet Dental Care Products Market Outlook, By Animal Type (2024-2032) ($MN)
- Table 41 Europe Pet Dental Care Products Market Outlook, By Dogs (2024-2032) ($MN)
- Table 42 Europe Pet Dental Care Products Market Outlook, By Cats (2024-2032) ($MN)
- Table 43 Europe Pet Dental Care Products Market Outlook, By Other Pets (2024-2032) ($MN)
- Table 44 Europe Pet Dental Care Products Market Outlook, By Distribution Channel (2024-2032) ($MN)
- Table 45 Europe Pet Dental Care Products Market Outlook, By Veterinary Clinics & Hospitals (2024-2032) ($MN)
- Table 46 Europe Pet Dental Care Products Market Outlook, By Pet Specialty Stores (2024-2032) ($MN)
- Table 47 Europe Pet Dental Care Products Market Outlook, By Online Retail (2024-2032) ($MN)
- Table 48 Europe Pet Dental Care Products Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
- Table 49 Asia Pacific Pet Dental Care Products Market Outlook, By Country (2024-2032) ($MN)
- Table 50 Asia Pacific Pet Dental Care Products Market Outlook, By Product (2024-2032) ($MN)
- Table 51 Asia Pacific Pet Dental Care Products Market Outlook, By Toothpaste & Oral Gels (2024-2032) ($MN)
- Table 52 Asia Pacific Pet Dental Care Products Market Outlook, By Dental Chews (2024-2032) ($MN)
- Table 53 Asia Pacific Pet Dental Care Products Market Outlook, By Dental Sprays & Rinses (2024-2032) ($MN)
- Table 54 Asia Pacific Pet Dental Care Products Market Outlook, By Dental Wipes (2024-2032) ($MN)
- Table 55 Asia Pacific Pet Dental Care Products Market Outlook, By Dental Toys (2024-2032) ($MN)
- Table 56 Asia Pacific Pet Dental Care Products Market Outlook, By Animal Type (2024-2032) ($MN)
- Table 57 Asia Pacific Pet Dental Care Products Market Outlook, By Dogs (2024-2032) ($MN)
- Table 58 Asia Pacific Pet Dental Care Products Market Outlook, By Cats (2024-2032) ($MN)
- Table 59 Asia Pacific Pet Dental Care Products Market Outlook, By Other Pets (2024-2032) ($MN)
- Table 60 Asia Pacific Pet Dental Care Products Market Outlook, By Distribution Channel (2024-2032) ($MN)
- Table 61 Asia Pacific Pet Dental Care Products Market Outlook, By Veterinary Clinics & Hospitals (2024-2032) ($MN)
- Table 62 Asia Pacific Pet Dental Care Products Market Outlook, By Pet Specialty Stores (2024-2032) ($MN)
- Table 63 Asia Pacific Pet Dental Care Products Market Outlook, By Online Retail (2024-2032) ($MN)
- Table 64 Asia Pacific Pet Dental Care Products Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
- Table 65 South America Pet Dental Care Products Market Outlook, By Country (2024-2032) ($MN)
- Table 66 South America Pet Dental Care Products Market Outlook, By Product (2024-2032) ($MN)
- Table 67 South America Pet Dental Care Products Market Outlook, By Toothpaste & Oral Gels (2024-2032) ($MN)
- Table 68 South America Pet Dental Care Products Market Outlook, By Dental Chews (2024-2032) ($MN)
- Table 69 South America Pet Dental Care Products Market Outlook, By Dental Sprays & Rinses (2024-2032) ($MN)
- Table 70 South America Pet Dental Care Products Market Outlook, By Dental Wipes (2024-2032) ($MN)
- Table 71 South America Pet Dental Care Products Market Outlook, By Dental Toys (2024-2032) ($MN)
- Table 72 South America Pet Dental Care Products Market Outlook, By Animal Type (2024-2032) ($MN)
- Table 73 South America Pet Dental Care Products Market Outlook, By Dogs (2024-2032) ($MN)
- Table 74 South America Pet Dental Care Products Market Outlook, By Cats (2024-2032) ($MN)
- Table 75 South America Pet Dental Care Products Market Outlook, By Other Pets (2024-2032) ($MN)
- Table 76 South America Pet Dental Care Products Market Outlook, By Distribution Channel (2024-2032) ($MN)
- Table 77 South America Pet Dental Care Products Market Outlook, By Veterinary Clinics & Hospitals (2024-2032) ($MN)
- Table 78 South America Pet Dental Care Products Market Outlook, By Pet Specialty Stores (2024-2032) ($MN)
- Table 79 South America Pet Dental Care Products Market Outlook, By Online Retail (2024-2032) ($MN)
- Table 80 South America Pet Dental Care Products Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
- Table 81 Middle East & Africa Pet Dental Care Products Market Outlook, By Country (2024-2032) ($MN)
- Table 82 Middle East & Africa Pet Dental Care Products Market Outlook, By Product (2024-2032) ($MN)
- Table 83 Middle East & Africa Pet Dental Care Products Market Outlook, By Toothpaste & Oral Gels (2024-2032) ($MN)
- Table 84 Middle East & Africa Pet Dental Care Products Market Outlook, By Dental Chews (2024-2032) ($MN)
- Table 85 Middle East & Africa Pet Dental Care Products Market Outlook, By Dental Sprays & Rinses (2024-2032) ($MN)
- Table 86 Middle East & Africa Pet Dental Care Products Market Outlook, By Dental Wipes (2024-2032) ($MN)
- Table 87 Middle East & Africa Pet Dental Care Products Market Outlook, By Dental Toys (2024-2032) ($MN)
- Table 88 Middle East & Africa Pet Dental Care Products Market Outlook, By Animal Type (2024-2032) ($MN)
- Table 89 Middle East & Africa Pet Dental Care Products Market Outlook, By Dogs (2024-2032) ($MN)
- Table 90 Middle East & Africa Pet Dental Care Products Market Outlook, By Cats (2024-2032) ($MN)
- Table 91 Middle East & Africa Pet Dental Care Products Market Outlook, By Other Pets (2024-2032) ($MN)
- Table 92 Middle East & Africa Pet Dental Care Products Market Outlook, By Distribution Channel (2024-2032) ($MN)
- Table 93 Middle East & Africa Pet Dental Care Products Market Outlook, By Veterinary Clinics & Hospitals (2024-2032) ($MN)
- Table 94 Middle East & Africa Pet Dental Care Products Market Outlook, By Pet Specialty Stores (2024-2032) ($MN)
- Table 95 Middle East & Africa Pet Dental Care Products Market Outlook, By Online Retail (2024-2032) ($MN)
- Table 96 Middle East & Africa Pet Dental Care Products Market Outlook, By Supermarkets & Hypermarkets (2024-2032) ($MN)
