Global Advertising Agencies Market By Mode, Survey Type, End-User Industry (Banking, Financial Services, & Insurance Sector (BFSI), Consumer Goods & Retail, & Others)-Regional Outlook, Competitive Strategies & Segment Forecasts to 2030

According to SPER Market Research, the global advertising agencies market is estimated to reach USD 764.24 billion by 2030 with a CAGR of 9.2%.

Demand for advertising agencies is expected to rise due to an increase in advertising spending across industries. Ad spending on video and mobile devices is increasing significantly. Recently, total TV ad spending was surpassed by digital advertising. The retail industry spends the most money on advertising. As a result, an increase in advertising spending is expected to fuel demand for the advertising agency market.

The advertising agencies market is made up of entities (organisations, sole proprietorships, and partnerships) that plan, develop, create, and manage advertisement and promotional activities in newspapers, radio, television, websites, and social media sites.

TV, digital, radio, print, Out-of-home (OOH), and other types of advertising agencies are the most common. A digital agency's primary focus is on marketing a company's products and services on the internet through website design and development, search engine optimization (SEO), content marketing, paid online advertising, social media, email marketing, and other services. Online and offline advertising are used by the banking, financial services, and insurance sector (BFSI); consumer goods and retail; government and public sector; IT & telecom; healthcare; and media & entertainment.

The introduction of artificial intelligence (AI) in advertising is gaining traction in the market of advertising agencies. Major industry players are constantly focused on introducing innovations and technologies to better serve the needs of consumers.

Impact of COVID-19 on the Advertising Agencies Market

The expansion of the advertising agencies market is primarily due to companies reorganising their operations and recovering from the COVID-19 impact, which had previously resulted in restrictive containment measures such as social distancing, remote working, and the closure of commercial activities, resulting in operational challenges.

Scope of the report:

• Market size available for years: 2019-2030
• Base year considered: 2021
• Forecast period: 2022-2030

• Segments covered: By Mode, By Survey Type, By End-User, By Region

• Geographies covered: North America, Europe, Asia Pacific, Latin America, Middle East, Africa

Companies Covered: Accenture Interactive, BlueFocus Communication Group, Deloitte Digital, Dentsu Inc., IBM iX, Interpublic Group of Cos., Omnicom Group, Publicis Groupe, PwC Digital Services, WPP

Global Advertising Agencies Market, By Mode:

Based on the Mode, Global Advertising Agencies Market is segmented as; Online Advertising, Offline Advertising.

Global Advertising Agencies Market, By Survey Type:

Based on the survey type, Global Advertising Agencies Market is segmented as; TV, Digital, Radio, Print, Out-Of-Home (OOH).

Global Advertising Agencies Market, By End-user:

Based on the end-user, Global Advertising Agencies Market is segmented as; Banking, Financial Services, And Insurance Sector (BFSI), Consumer Goods And Retail, Government And Public Sector, IT & Telecom, Healthcare, Media & Entertainment.

Global Advertising Agencies Market, By Region:

North America accounted for the largest share of the Global Advertising Agencies Market. North America is the region that invests the most in advertising, but Asia Pacific has been close behind for some time, and Western Europe rounds out the top three. The Middle East and Africa, as well as Central and Eastern Europe, spend the least, but grow the most.