Cloud Advertising Global Market Report 2024

Description

“Cloud Advertising Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on cloud advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Report will be updated with the latest data and delivered to you within 3-5 working days of order along with an Excel data sheet for easy data extraction and analysis.
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Where is the largest and fastest growing market for cloud advertising? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The cloud advertising market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

1) By Type: Public Cloud; Private Cloud; Hybrid Cloud
2) By Service: Business Process as a Service (BPaaS); Platform as a Service (PaaS); Infrastructure as a Service (IaaS); Software as a Service (SaaS)
3) By User Group: Small And Mid-Size Enterprises (SMEs); Large Enterprises
4) By End-Users: Retail; Media and Entertainment; IT and Telecom; BFSI; Government; Other End-users
Companies Mentioned: Amazon Web Services Inc.; Adobe Systems Incorporated; Salesforce Inc.; SAP SE; International Business Machines Corporation
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Cloud advertising is a type of digital marketing using cloud platforms to reach consumers for better and more effective advertisements of brands and services.

The main types of cloud advertising include public cloud, private cloud, and hybrid cloud. A public cloud advertising platform offers services in which multiple organisations share cloud advertising services where each organization's data and applications are inaccessible to others over the internet. Public cloud advertising services are owned by third-party service providers. The different cloud advertising services include business process as a service (BPaaS), platform as a service (PaaS), infrastructure as a service (IaaS), and software as a service (SaaS). The different cloud advertising user groups include small and mid-size enterprises (SMEs) and large enterprises. The end-users of cloud advertising include retail, media and entertainment, IT and telecom, BFSI, government and other end-users.

The cloud advertising market research report is one of a series of new reports from The Business Research Company that provides cloud advertising market statistics, including cloud advertising industry global market size, regional shares, competitors with a cloud advertising market share, detailed cloud advertising market segments, market trends and opportunities, and any further data you may need to thrive in the cloud advertising industry. This cloud advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

The cloud advertising market size has grown strongly in recent years. It will grow from $80. 22 billion in 2023 to $87. 9 billion in 2024 at a compound annual growth rate (CAGR) of 9. 6%. The growth in the historic period can be attributed to increased internet penetration, targeted advertising, data analytics, cost efficiency, global reach.

The cloud advertising market size is expected to see rapid growth in the next few years. It will grow to $138. 79 billion in 2028 at a compound annual growth rate (CAGR) of 12. 1%. The growth in the forecast period can be attributed to increased artificial intelligence in advertising, programmatic advertising growth, augmented reality (AR) advertising, cross-device targeting, enhanced personalization. Major trends in the forecast period include video advertising dominance, native advertising evolution, voice search optimization, 5g technology impact, sustainability in advertising.

Rapid growth in the number of internet users is significantly driving the growth of the cloud advertising market. The internet is a global network system of connected computers for sharing information, communication, and accessing data resources using an internet connection. Cloud advertising offers a cloud-based online display of advertising campaigns using the internet and social media platforms. So, the increase in the number of internet users is creating more customer engagement in cloud advertising platforms. For instance, according to the Telecom Regulatory Authority of India, the number of Internet users increased from 776. 45 million in September 2020 to 825. 30 million in March 2021. Therefore, rapid growth in the number of internet users is contributing to the cloud advertising market growth.

The rising adoption of cloud computing will propel the growth of the cloud advertising market. Cloud computing refers to the delivery of computing services, including storage, processing, and networking, over the Internet, offering on-demand resources and scalability. Cloud computing is used as an essential component in cloud advertising because it offers the agility, flexibility, and processing power required to manage large volumes of ad data, optimize ad campaigns, and deliver relevant ads to users worldwide. For instance, in June 2023, according to the Australian Bureau of Statistics, an Australia-based government agency for statistics, in Australia, 85% of firms reported employing information and communication technologies (ICTs) for the year ended June 30, 2022, up from 69% of enterprises during the year ended June 30, 2020, out of which 59% of these were related to cloud computing. Therefore, the rising adoption of cloud computing will contribute to the growth of the cloud advertising market.

Technological advancements are the key trends significantly shaping the cloud advertising market. As there is a growing demand for cloud advertising, the key players operating in the cloud advertising market are focusing on developing advanced technological solutions to lead the market. Cloud advertising with advanced technologies such as data science, AI, and machine learning will improve customer advertisement experience and engagement. For instance, in September 2021, Salesforce, a US-based cloud software company, introduced AI-powered features to the Marketing Cloud as a real-time engagement tool to improve personalised messaging and optimise marketing impacts and customer engagement in real-time.

Major companies operating in the cloud advertising market focus on technological advancement, such as the new artificial intelligence and automation capabilities, to enhance personalized and data-driven ad campaigns for improved audience engagement and conversion rates. The new AI and automation capabilities advances artificial intelligence and automation features designed to enhance conversational and interactive experiences in customer support and virtual assistant applications. For instance, in September 2021, The International Business Machines Corporation, a US-based technology company, launched the new AI and automation features in IBM Watson Assistant, which are intended to facilitate the creation of better customer support experiences by businesses via any channel, including SMS, web, phone, and messaging platforms. With Watson Assistant, clients can get pertinent responses faster whether they contact via phone, SMS, web chat, or any other messaging platform.

In May 2021, Vungle Web Design, a US-based mobile advertising and app monetization company, acquired TreSensa Technologies. This acquisition will help Vungle accelerate its vision of being the only mobile marketing platform that provides a complete app growth cycle and provides the exposure of expertise through platform-based creative technology. TreSensa Technologies is a US-based company that helps to design playable interactive ads and fully customizable game-play ads through a cloud-based Mobile Ad Suite technology platform.

Major companies operating in the in the cloud advertising market report are Amazon Web Services Inc., Adobe Systems Incorporated, Salesforce Inc., SAP SE, International Business Machines Corporation, Oracle Corporation, Google LLC, Imagine Communications, Marin Software Inc., Rackspace Technology Inc., Microsoft Corporation, Viant Technology LLC, Hewlett Packard Enterprise Development LP, Sprinklr Inc., InMobi, Acquia Inc., Cisco Systems Inc., Dell Inc., Kubient Inc., Demandbase Inc., Experian Information Solutions Inc., Sitecore, MediaMath Inc., Nielsen Holdings plc, Pegasystems Inc., Sailthru, FICO (Fair Isaac Corporation), HubSpot Inc., AdRoll Group (Nextroll Inc. ), Roku Inc.

North America was the largest region in the cloud advertising market in 2023. Asia-Pacific is expected to be the fastest growing region in the forecast period. The regions covered in the cloud advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the cloud advertising market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The cloud advertising market includes revenues earned by entities by providing services and solutions such as data capturing, document management, document processing, data securtity solutions, and infrastructure maintenance to manage workflow related to online advertising. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Product Code: r10231

1. Executive Summary

2. Cloud Advertising Market Characteristics

3. Cloud Advertising Market Trends And Strategies

4. Cloud Advertising Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market

5. Global Cloud Advertising Market Size and Growth

5.1. Global Cloud Advertising Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Cloud Advertising Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Cloud Advertising Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Cloud Advertising Market Segmentation

6.1. Global Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Public Cloud
Private Cloud
Hybrid Cloud
6.2. Global Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Business Process as a Service (BPaaS)
Platform as a Service (PaaS)
Infrastructure as a Service (IaaS)
Software as a Service (SaaS)
6.3. Global Cloud Advertising Market, Segmentation By Use Group, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Small And Mid-Size Enterprises (SMEs)
Large Enterprises
6. 4. Global Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Retail
Media and Entertainment
IT and Telecom
BFSI
Government
Other End-users

7. Cloud Advertising Market Regional And Country Analysis

7.1. Global Cloud Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Cloud Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Cloud Advertising Market

8.1. Asia-Pacific Cloud Advertising Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. 4. Asia-Pacific Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Cloud Advertising Market

9.1. China Cloud Advertising Market Overview
9.2. China Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9. 4. China Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Cloud Advertising Market

10.1. India Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Cloud Advertising Market

11.1. Japan Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.2. Japan Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Cloud Advertising Market

12.1. Australia Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Cloud Advertising Market

13.1. Indonesia Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Cloud Advertising Market

14.1. South Korea Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.2. South Korea Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Cloud Advertising Market

15.1. Western Europe Cloud Advertising Market Overview
15.2. Western Europe Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. 4. Western Europe Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Cloud Advertising Market

16.1. UK Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Cloud Advertising Market

17.1. Germany Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Cloud Advertising Market

18. 5. France Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. 6. France Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. 7. France Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Cloud Advertising Market

19. 9. Italy Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.10. Italy Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.11. Italy Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Cloud Advertising Market

20.13. Spain Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.14. Spain Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.15. Spain Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Cloud Advertising Market

21.1. Eastern Europe Cloud Advertising Market Overview
21.2. Eastern Europe Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21. 4. Eastern Europe Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Cloud Advertising Market

22.1. Russia Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Cloud Advertising Market

23.1. North America Cloud Advertising Market Overview
23.2. North America Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23. 4. North America Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Cloud Advertising Market

24.1. USA Cloud Advertising Market Overview
24.2. USA Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24. 4. USA Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Cloud Advertising Market

25.1. Canada Cloud Advertising Market Overview
25.2. Canada Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. 4. Canada Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Cloud Advertising Market

26.1. South America Cloud Advertising Market Overview
26.2. South America Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. 4. South America Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Cloud Advertising Market

27.1. Brazil Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Cloud Advertising Market

28.1. Middle East Cloud Advertising Market Overview
28.2. Middle East Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. 4. Middle East Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Cloud Advertising Market

29.1. Africa Cloud Advertising Market Overview
29.2. Africa Cloud Advertising Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Cloud Advertising Market, Segmentation By Service, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. 4. Africa Cloud Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Cloud Advertising Market Competitive Landscape And Company Profiles

30.1. Cloud Advertising Market Competitive Landscape
30.2. Cloud Advertising Market Company Profiles
- 30.2.1. Amazon Web Services Inc.
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1. 4. Financial Performance
- 30.2.2. Adobe Systems Incorporated
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2. 4. Financial Performance
- 30.2.3. Salesforce Inc.
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3. 4. Financial Performance
- 30.2. 4. SAP SE
  - 30.2. 4.1. Overview
  - 30.2. 4.2. Products and Services
  - 30.2. 4.3. Strategy
  - 30.2. 4. 4. Financial Performance
- 30.2. 5. International Business Machines Corporation
  - 30.2. 5.1. Overview
  - 30.2. 5.2. Products and Services
  - 30.2. 5.3. Strategy
  - 30.2. 5. 4. Financial Performance

31. Global Cloud Advertising Market Competitive Benchmarking

32. Global Cloud Advertising Market Competitive Dashboard

33. Key Mergers And Acquisitions In The Cloud Advertising Market

34. Cloud Advertising Market Future Outlook and Potential Analysis

34.1 Cloud Advertising Market In 2028 - Countries Offering Most New Opportunities
34.2 Cloud Advertising Market In 2028 - Segments Offering Most New Opportunities
34. 3 Cloud Advertising Market In 2028 - Growth Strategies
- 34.3.1 Market Trend Based Strategies
- 34.3.2 Competitor Strategies

35. Appendix

35.1. Abbreviations
35.2. Currencies
35.3. Historic And Forecast Inflation Rates
35. 4. Research Inquiries
35. 5. The Business Research Company
35. 6. Copyright And Disclaimer