PUBLISHER: The Business Research Company | PRODUCT CODE: 1248977
PUBLISHER: The Business Research Company | PRODUCT CODE: 1248977
“Subscription E-commerce Global Market Report 2023 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on subscription e-commerce market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for subscription e-commerce? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The subscription e-commerce market global report ” from The Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
Companies Mentioned: Amazon.Com; Unilever (Dollar Shave Club); Blue Apron Holdings; Netflix; Ipsy
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: PDF, Word and Excel Data Dashboard.
Major players in the subscription e-commerce market are: Amazon.Com, Unilever (Dollar Shave Club), Blue Apron Holdings, Netflix, Ipsy, Personalized Beauty Discovery (Ipsy), PetSmart, Hello Fresh, Flintobox, Nature Delivered, The Walt Disney Company, Edgewell Personal Care (Harry's), Birch Box, Sephora Play, Barkbox, Magento, WIX, Subbly, Sellfy, Recurly, Justfab, Porsche, and WooCommerce.
The global subscription e-commerce market grew from $119.4 billion in 2022 to $196.35 billion in 2023 at a compound annual growth rate (CAGR) of 64.4%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The subscription e-commerce market is expected to grow to $1482.11 billion in 2027 at a CAGR of 65.8%.
The subscription e-commerce market includes revenues earned by entities by replenishment/ consumables subscription model, curation subscription model, bargain/ access subscription model, fixed subscription model, unlimited subscription model, pay as you go subscription model and premium member subscription model. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The subscription e-commerce allows customers to subscribe to their websites or apps for recurring delivery of products or services. Subscription services can benefit businesses with regular cash flow, increased customer retention, and improved business growth decisions.
North America was the largest region in the subscription e-commerce market in 2022. Asia-Pacific was the fastest-growing region in the market. The regions covered in the subscription e-commerce market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.
The main types of subscription in the subscription e-commerce market are service subscriptions, subscription boxes, digital content subscriptions, and others. Service Subscription e-commerce is a service-based subscription model that is most commonly used by customers where the user can subscribe and pay only for the services that they need regularly. The subscription e-commerce is paid through online and offline modes and is used by women, men, and kids. Beauty and personal care, food and beverage, clothing and fashion, entertainment, health and fitness, and other industries that use subscription e-commerce.
The rapid growth of online shopping will contribute to the growth of the subscription e-commerce market going forward. The benefits of online shopping over retail purchases are shifting consumer preferences towards online shopping, especially those who opt for a subscription with additional benefits. Customers prefer to shop online because it increases convenience, reduces reliance on store visits, lowers travel costs, expands market space, lowers overheads, lowers costs, provides detailed information about products and services, and enables price comparisons, availability in a wide range of products, customer satisfaction, and the absence of crowds. For instance, in 2021, the US Census Bureau of the Department of Commerce estimated $222.5 billion in US retail e-commerce sales during the second quarter, a 3.3% increase from the previous quarter. In India, the Brand Equity Foundation (IBEF) recorded $8.3 billion of sales during the festive season in 2020, an increase from $5 billion during the 2019 festive season sales. The increasing growth of online shopping will boost the demand for subscription e-commerce.
Strategic partnerships and collaborations are a key trend followed by the companies operating in the subscription e-commerce market. A large number of e-commerce platforms operate in the e-commerce subscription market. Collaboration enables them to extend their market share and gain a competitive edge in the market. For instance, in April 2021, Adobe and FedEx collaborated to drive innovation in e-commerce with the integration of ShopRunner, an e-commerce platform and subsidiary of FedEx, with Adobe Commerce. In October 2020, Titktok announced a global partnership with Shopify. The partnership will help Tiktok move into e-commerce by including other in-app shopping features and enable Shopify to reach the younger TikTok audience to drive sales.
In July 2021, YouTube, a social media platform, acquired Simsim for an undisclosed amount. The acquisition of Simsim is to encourage people to buy goods from local small businesses and help those businesses grow. People can make video reviews of various small business products and post them on the platform, allowing people to make decisions and purchase products directly from the Simsim app.
The countries covered in the subscription e-commerce market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The subscription e-commerce research report is one of a series of new reports from The Business Research Company that provides subscription e-commerce statistics, including subscription e-commerce industry global market size, regional shares, competitors with subscription e-commerce share, detailed subscription e-commerce segments, market trends, and opportunities, and any further data you may need to thrive in the subscription e-commerce industry. This subscription e-commerce research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.