PUBLISHER: The Business Research Company | PRODUCT CODE: 1251647
PUBLISHER: The Business Research Company | PRODUCT CODE: 1251647
“Digital Signage Global Market Report 2023 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on digital signage market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for digital signage? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The digital signage market global report ” from The Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
The impact of higher inflation in many countries and the resulting spike in interest rates.
The continued but declining impact of COVID-19 on supply chains and consumption patterns.
Major players in the digital signage market are: Samsung Electronics, LG Electronics, Leyard Optoelectronic, Sony Corporation, Sharp Corporation, Panasonic Corporation, NEC Corporation, Planar Systems Inc., Philips, Keywest Technology, Omnivex Corporation, Christie Digital Systems, BenQ Corporation, BrightSign LLC, and Toshiba.
The global digital signage market grew from $19.52 billion in 2022 to $21.59 billion in 2023 at a compound annual growth rate (CAGR) of 10.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The digital signage market is expected to grow to $29.4 billion in 2027 at a CAGR of 8.0%.
The digital signage market includes revenues earned by entities by providing hardware and software that can be used to display technologies to display multimedia content for advertising, promotions, and brand recognition, conveying internal communication for informational purposes. It provides provide public information, internal communication, or sharing product information. Digital signage is a digital installation Digital signage includes hardware, software, and solutions that help to influence consumer experiences, customer behavior, and decision-making. Values in this market are: 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
Digital signage is a kind of electronic display that displays television programs, menus, information, advertisements, and other messages.
North America was the largest region in the digital signage market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
The main type of products in digital signage are standalone displays and video walls. The standalone digital signage is a digital display used for advertising and does not require any hardware or software or internet connection for operation. These digital signage offerings include hardware, software, and services. These products are located indoors and outdoor and are used by retail, education, healthcare, corporate, stadium, government, and others.
The increasing demand for 4K and 8K resolution displays is significantly driving the growth of the digital signage market. The resolution is a measurement of pixels across the screen in both horizontal and vertical directions. The desire for greater resolution, larger-sized TVs with modern display technology that gives realistic images with better image quality and increased viewing experience is driving demand for 4K and 8K resolution screens. The display screen's display resolution produces a crisp and easy-to-read image. In stadiums, retail stores, museum theatres, and planetariums, 4K and 8K resolution displays are constructed with ideal viewing distances for varied resolutions in view. For instance, according to Consumer Technology Association report, in 2020, 4K ultra-high definition (UHD) sets accounted for 25 million units, up 12% from 2019. Therefore, the increasing demand for 4K and 8K resolution displays is expected to propel the growth of the digital signage market going forward.
Technological advancements are shaping the digital signage market. Key players operating in the digital signage market are focusing on developing advanced technological solutions to strengthen their position in the market. Technological advancements in digital signage include new digital signage display designs with enhanced features and software, advanced display technologies such as 3D screens and holographic displays, artificial intelligence, and AR/VR. For instance, in June 2020, HYPERVSN, a UK-based company offering digital signage launched a new holographic digital signage solution using 3D technology. A hologram doctor, holographic marketers for socially distanced retailing, holographic menu displays, and COVID-19 data for information signs are all included in this digital signage.
In March 2021, Spectrio, a US-based provider of digital signage solutions acquired Enplug for an undisclosed amount. The deal expands Spectrio's comprehensive digital communications platforms by providing enterprise-level management functionality to satisfy the requirements of multinational enterprises and boosting integrations to improve brand communications customization. Enplug is a US-based technology company that offers digital signage solutions.
The countries covered in the digital signage market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The digital signage market research report is one of a series of new reports from The Business Research Company that provides digital signage market statistics, including digital signage industry global market size, regional shares, competitors with a digital signage market share, detailed digital signage market segments, market trends and opportunities, and any further data you may need to thrive in the digital signage industry. This digital signage market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.