PUBLISHER: The Business Research Company | PRODUCT CODE: 1261852
PUBLISHER: The Business Research Company | PRODUCT CODE: 1261852
“TV And Radio Broadcasting Global Market Report 2023 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on tv and radio broadcasting market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for tv and radio broadcasting? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The tv and radio broadcasting market global report ” from The Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
Major companies in the tv and radio broadcasting market include: AT&T Inc., Charter Communications Inc., CBS Corporation, Twenty-First Century Fox, Inc., Liberty Global, DISH Network Corporation, Comcast Corporation, Discovery Inc., The Walt Disney Company, and Liberty Media Corporation.
The global tv and radio broadcasting market grew from $407.41 billion in 2022 to $431.1 billion in 2023 at a compound annual growth rate (CAGR) of 5.8%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The tv and radio broadcasting market is expected to grow to $523.64 billion in 2027 at a CAGR of 5.0%.
The TV and radio broadcasting market includes revenues earned by entities by operating broadcast studios and facilities for over-the-air or satellite delivery of radio and television programs. They often produce or purchase programs, which may include entertainment, news, talk shows, business data, or religious services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
Television broadcasting refers to a technique of transmitting radio waves from transmitters to antenna receivers that generates visual pictures on TV that viewers may tune to and that are dictated by OTA TV stations that provide a significant number of independent channels with various frequencies. Radio broadcasting refers to a one-way wireless communication using radio waves that aims to reach a large audience.
Western Europe was the largest region in the tv and radio broadcasting market in 2022. Eastern Europe is expected to be the fastest growing region in the forecast period. The regions covered in the TV and radio broadcasting report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa.
The main types of TV and radio broadcasting are radio broadcasting and television broadcasting. Television Broadcasting refers to a form of broadcasting radio signals from transmitters to antenna receivers that are producing video images through TV which can be tuned by people and prescribed by the OTA TV stations is producing a large number of autonomous channels with dissimilar frequencies. The different broadcaster types include public, commercial and are used in several applications such as residential, government, airports, hospitals, institutes, others.
Virtual reality (VR) is increasingly being adopted by the TV and radio broadcasting industry to create a potential impact on audiences. Live events such as sports and music are expected to boost the demand for VR adoption during the forecast period, by helping audiences to connect with major events through a dynamic environment. For example, NextVR, a virtual reality platform for delivering live content, streamed Daytona 500 and a democratic debate. It also partnered with an events company Live Nation to broadcast live music to music fans worldwide. The rise in demand for VR content is expected to drive the market going forward.
The outbreak of COVID-19 disease (COVID-19) has acted as a significant restraint on some of the TV and radio broadcasting markets in 2020 as businesses were disrupted due to lockdowns imposed by governments globally. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty in breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People's Republic of China, and spread globally including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity and restricted movement of goods and services with countries entering a state of 'lock down'. The outbreak had a negative impact on businesses throughout 2020 and into 2021. However, many media markets have been unaffected or benefited from this as they transmit their content remotely through digital channels. It is expected that the TV and radio broadcasting market will recover from the shock across the forecast period as it is a 'black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy.
TV and radio broadcasting companies are deploying technologies to allow users to access their content on mobiles and website portals. Access to various platforms and devices has increased over demand for TV and radio broadcasting services. For instance, mobile OTT (over-the-top) service Go90 introduced by Verizon and BingeOn by Comcast Watchable and T Mobile are new services aimed mainly at a youth audience., enabling users to watch content on mobile applications, web portals, and digital boxes.
The countries covered in the tv and radio broadcasting market report are: Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, Vietnam.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The TV and radio broadcasting market research report is one of a series of new reports from The Business Research Company that provides TV and radio broadcasting market statistics, including TV and radio broadcasting industry global market size, regional shares, competitors with a TV and radio broadcasting market share, detailed TV and radio broadcasting market segments, market trends and opportunities, and any further data you may need to thrive in the TV and radio broadcasting industry. This TV and radio broadcasting market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.