PUBLISHER: The Business Research Company | PRODUCT CODE: 1337465
PUBLISHER: The Business Research Company | PRODUCT CODE: 1337465
“Electrolyte Drinks Global Market Report 2023 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on electrolyte drinks market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for electrolyte drinks? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The electrolyte drinks market global report ” from The Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
Major players in the electrolyte drinks market are: PepsiCo Inc., The Coca-Cola Company, Abbott Laboratories, PURE Sports Nutrition, Danone S.A., Nuun Hydration, SOS Hydration Inc, GSK plc, Red Bull GmbH, Skratch Labs, Ultima Replenisher, GU Energy Labs, Hydrant Inc., Tailwind Nutrition, Lucozade Ribena Suntory Limited, Drip Drop Hydration Inc., and Schweppes Australia Pty Ltd.
The global electrolyte drinks market is expected to grow from $27.77 billion in 2022 to $29.61 billion in 2023 at a compound annual growth rate (CAGR) of 6.62%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The electrolyte drinks market is expected to reach $38.00 billion in 2027 at a CAGR of 6.44%.
The electrolyte drinks market consists of sales of coconut water, milk, sports drinks, fruit juices, electrolyte-infused waters, electrolyte tablets, and smoothies. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
Electrolyte drinks refer to a type of drink that contains water, glucose, and electrolyte elements like sodium and potassium. These are used to enhance athletic performance, rehydration during illness, better recovery, and healthy cell function, and help in rebuilding damaged tissues.
North America was the largest region in the electrolyte drinks market in 2022. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the electrolyte drinks market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The main types of electrolyte drinks are isotonic, hypotonic, and hypertonic. An isotonic drink is a liquid that has high levels of rehydration due to its low salt content and ability to help the body absorb water it is used to fuel and hydrate the body during strenuous exercise through perspiration quickly. Major packaging types are pet bottles, cartons, and beverage cans. These are used by sports and medical centers and are sold via different distribution channels such as hypermarkets or supermarkets, drug stores, convenience stores, online channels, and others.
The rise in sports activities is expected to propel the growth of the electrolyte drinks market going forward. Sports refers to a type of human activity that involves effort and ability as the main objective of the activity, with aspects such as competition or social participation, and where regulations and norms of behavior governing the behavior exist officially by organizations. Electrolyte drinks are commonly used by athletes for rehydration, electrolyte balance, and energy support that are lost during strenuous exercise as well as to enhance endurance and stamina. For instance, in May 2022, according to a report issued by the Sports & Fitness Industry Association (SFIA), a US-based trade association of sports and fitness brands, participation in sports and activities increased by 1.3 percent in 2021 compared to 2020. Therefore, the rise in sports activities is driving the growth of the electrolyte drinks market.
Product innovations have emerged as the key trend in the electrolyte drinks market. Major companies operating in the electrolyte drinks market are developing product innovations to strengthen their position in the market. For instance, in October 2022, Nutrabolt, a US-based nutrition brand, launched XTEND Healthy Hydration to enhance hydration and recovery of amino acids for active lifestyle consumers. XTEND® Healthy Hydration comes in three wonderful flavors such as lemon-lime, strawberry banana, and raspberry lemonade. It provides clients with a unique zero-sugar hydration boost while also being a good source of D and B vitamins and boosts hydration by supplying six essential electrolytes through efficient amino acid transport utilizing a new approach.
In November 2021, The Coca-Cola Company, a US-based beverage company acquired Bodyarmor SuperDrink for a deal of $5.6 billion. The acquisition helped Coke to diversify away from large soda brands like Sprite, Fanta, and its cola, as some customers avoid traditional, sweetened carbonated drinks. Bodyarmor SuperDrink is a US-based electrolyte drink brand.
The countries covered in the electrolyte drinks market report are: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The electrolyte drinks market research report is one of a series of new reports from The Business Research Company that provides electrolyte drinks market statistics, including electrolyte drinks industry global market size, regional shares, competitors with a electrolyte drinks market share, detailed electrolyte drinks market segments, market trends and opportunities, and any further data you may need to thrive in the electrolyte drinks industry. This electrolyte drinks market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.