Mouthwash Global Market Report 2024

Description

“Mouthwash Global Market Report 2024 ” from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on mouthwash market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
Assess the Russia - Ukraine war's impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
Measure the impact of high global inflation on market growth.
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Identify growth segments for investment.
Outperform competitors using forecast data and the drivers and trends shaping the market.
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Where is the largest and fastest growing market for mouthwash? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? “The mouthwash market global report ” from The Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

Scope

Markets Covered:

1) By Type: Therapeutic; Cosmetic; Anti-Septic; Other Types
2) By Flavor: Active Salt; Mint; Fresh Tea; Other Flavors
3) By Sales: Modern Trade; Departmental Store; Drug Stores; Online Stores; Other Sales
4) By End-User: Household; Hospital; Dental Clinics
Companies Mentioned: Colgate-Palmolive Company; GlaxoSmithKline PLC; Johnson & Johnson; Reckitt Benckiser Group plc; Hindustan Unilever Limited
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Executive Summary

Mouthwash is a liquid solution used for rinsing and cleansing the mouth and gums, commonly formulated with antiseptic properties aimed at eliminating harmful germs that can reside on the tongue and between teeth.

The primary types of mouthwash include therapeutic, cosmetic, antiseptic, and others. Therapeutic mouthwashes contain active ingredients that work to slow down or halt the growth of bacteria and bacterial acids in the oral cavity. These mouthwashes come in a variety of flavors such as active salt, mint, fresh tea, among others, and are distributed through diverse channels such as modern trade, departmental stores, drugstores, online platforms, and more. They cater to end-users such as households, hospitals, and dental clinics.

The mouthwash market research report is one of a series of new reports from The Business Research Company that provides mouthwash market statistics, including mouthwash industry global market size, regional shares, competitors with a mouthwash market share, detailed mouthwash market segments, market trends and opportunities, and any further data you may need to thrive in the mouthwash industry. This mouthwash market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The mouthwash market size has grown strongly in recent years. It will grow from $7.56 billion in 2023 to $8.11 billion in 2024 at a compound annual growth rate (CAGR) of 7.2%. The expansion observed in the historical period can be attributed to several factors. These include heightened consumer awareness regarding oral care, adherence to regulatory standards within the industry, the influence of brand loyalty and effective marketing strategies, recommendations from dental professionals, and the impact of flavor preferences on consumer choices.

The mouthwash market size is expected to see strong growth in the next few years. It will grow to $10.72 billion in 2028 at a compound annual growth rate (CAGR) of 7.2%. Anticipated growth in the forecast period can be linked to various factors, including increasing health consciousness among consumers, innovative formulations of oral care products, a growing emphasis on environmental sustainability, the burgeoning e-commerce sector, and the emergence of new market trends.

The anticipated rise in dental issues is set to significantly drive the mouthwash market's growth. Dental problems, encompassing various oral health conditions such as decay, gum disease, erosion, and infections, prompt the use of mouthwash as a preventive measure against cavities and plaque buildup. A correctly used mouthwash aids in fighting cavities and averting periodontal disease. Statistics from the World Health Organization in March 2023 revealed that nearly 3.5 billion people globally grapple with oral diseases, with 2 billion affected by permanent teeth caries and 514 million children affected by primary teeth caries. This surge in dental problems fuels the expanding mouthwash market.

The upsurge in disposable income is poised to drive the mouthwash market's growth. Disposable income, the surplus funds after tax deductions for individuals and households, influences consumer priorities, particularly in oral care. Higher disposable incomes enable consumers to prioritize premium and specialized mouthwash products. For instance, according to the US Bureau of Economic Analysis in August 2023, there was a slight $7.3 billion increase (less than 0.1%) in disposable personal income in the US. This trend in increasing disposable income significantly fuels the growth of the mouthwash market.

Product innovation emerges as a significant trend shaping the mouthwash market. Companies within this sector are actively innovating to maintain their market standing. For example, in May 2022, SmartMouth Oral Health Laboratories introduced the Mouth Sore Oral Rinse. This innovative rinse utilizes a zinc-ion-activated formula, bonding zinc ions to mouth germs, effectively preventing bad breath for 24 hours and providing relief from mouth-related discomforts such as sores and bites.

Major players in the mouthwash domain are intensifying their focus on introducing specialized kid mouthwash products to gain a competitive edge. Tailored for children, these oral hygiene solutions are specially formulated to prevent cavities and freshen breath. In March 2023, TheraBreath unveiled a kid-specific mouthwash, alcohol-free, vegan, and gluten-free, containing sodium fluoride to promote healthy teeth and cavity prevention. Available in flavors such as Wacky Watermelon, Strawberry Splash, and Grapes Galore, this kid-oriented mouthwash aims to cater to the unique oral care needs of children.

In November 2021, Church & Dwight Co. Inc., a prominent global consumer products company based in the US, completed the acquisition of the TheraBreath brand for $580 million. This strategic acquisition is aimed at fortifying and expanding Church & Dwight's oral care product portfolio. TheraBreath, a US-based oral care company, specializes in offering alcohol-free mouthwash among its range of products.

Major companies operating in the mouthwash market report are Colgate-Palmolive Company, GlaxoSmithKline PLC, Johnson & Johnson, Reckitt Benckiser Group plc, Hindustan Unilever Limited, 3M Company, Church & Dwight Company Inc., Henkel AG & Co. KGaA, Kao Corporation, Procter & Gamble Company, Amway Corporation, Lion Corporation, Koninklijke Philips N.V., SmartMouth Oral Health Laboratories, Caldwell Consumer Products Corp., Dabur India Ltd., Dr. Organic Ltd., Biotene, The Himalaya Drug Company, Beacon Pharmaceuticals LLC, Delta Pharma Limited, Drug International Limited, Dolphin Pharma Limited, Lancer Therapeutics, Glenmark Pharmaceuticals Limited, Sun Pharmaceutical Industries Ltd., Cadila Healthcare Limited, Unichem Laboratories Limited, Esteve Teijin Quimica S.A., Sandoz International GmbH, Mylan N.V., Hetero Drugs Limited, Torrent Pharmaceuticals Limited

North America was the largest region in the mouthwash market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global mouthwash market report during the forecast period. The regions covered in the mouthwash market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the mouthwash market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The mouthwash market consists of sales of fluoride mouthwash, herbal mouthwash, natural mouthwash, and whitening mouthwash. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Product Code: r11943

1. Executive Summary

2. Mouthwash Market Characteristics

3. Mouthwash Market Trends And Strategies

4. Mouthwash Market - Macro Economic Scenario

4.1. Impact Of High Inflation On the Market
4.2. Ukraine-Russia War Impact On the Market
4.3. COVID-19 Impact On the Market

5. Global Mouthwash Market Size and Growth

5.1. Global Mouthwash Market Drivers and Restraints
- 5.1.1. Drivers Of The Market
- 5.1.2. Restraints Of The Market
5.2. Global Mouthwash Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Mouthwash Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Mouthwash Market Segmentation

6.1. Global Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Therapeutic
Cosmetic
Anti-Septic
Other Types
6.2. Global Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Active Salt
Mint
Fresh Tea
Other Flavors
6.3. Global Mouthwash Market, Segmentation By Sales, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Modern Trade
Departmental Store
Drug Stores
Online Stores
Other Sales
6.4. Global Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Household
Hospital
Dental Clinics

7. Mouthwash Market Regional And Country Analysis

7.1. Global Mouthwash Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Mouthwash Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Mouthwash Market

8.1. Asia-Pacific Mouthwash Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Mouthwash Market

9.1. China Mouthwash Market Overview
9.2. China Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Mouthwash Market

10.1. India Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Mouthwash Market

11.1. Japan Mouthwash Market Overview
11.2. Japan Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.4. Japan Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Mouthwash Market

12.1. Australia Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Mouthwash Market

13.1. Indonesia Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Mouthwash Market

14.1. South Korea Mouthwash Market Overview
14.2. South Korea Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.4. South Korea Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Mouthwash Market

15.1. Western Europe Mouthwash Market Overview
15.2. Western Europe Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Mouthwash Market

16.1. UK Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Mouthwash Market

17.1. Germany Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Mouthwash Market

18.1. France Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.2. France Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.3. France Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Mouthwash Market

19.1. Italy Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.2. Italy Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.3. Italy Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Mouthwash Market

20.1. Spain Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.2. Spain Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.3. Spain Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Mouthwash Market

21.1. Eastern Europe Mouthwash Market Overview
21.2. Eastern Europe Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Mouthwash Market

22.1. Russia Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Mouthwash Market

23.1. North America Mouthwash Market Overview
23.2. North America Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Mouthwash Market

24.1. USA Mouthwash Market Overview
24.2. USA Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Mouthwash Market

25.1. Canada Mouthwash Market Overview
25.2. Canada Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Mouthwash Market

26.1. South America Mouthwash Market Overview
26.2. South America Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Mouthwash Market

27.1. Brazil Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Mouthwash Market

28.1. Middle East Mouthwash Market Overview
28.2. Middle East Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Mouthwash Market

29.1. Africa Mouthwash Market Overview
29.2. Africa Mouthwash Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Mouthwash Market, Segmentation By Flavor, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Mouthwash Market, Segmentation By End-User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Mouthwash Market Competitive Landscape And Company Profiles

30.1. Mouthwash Market Competitive Landscape
30.2. Mouthwash Market Company Profiles
- 30.2.1. Colgate-Palmolive Company
  - 30.2.1.1. Overview
  - 30.2.1.2. Products and Services
  - 30.2.1.3. Strategy
  - 30.2.1.4. Financial Performance
- 30.2.2. GlaxoSmithKline PLC
  - 30.2.2.1. Overview
  - 30.2.2.2. Products and Services
  - 30.2.2.3. Strategy
  - 30.2.2.4. Financial Performance
- 30.2.3. Johnson & Johnson
  - 30.2.3.1. Overview
  - 30.2.3.2. Products and Services
  - 30.2.3.3. Strategy
  - 30.2.3.4. Financial Performance
- 30.2.4. Reckitt Benckiser Group plc
  - 30.2.4.1. Overview
  - 30.2.4.2. Products and Services
  - 30.2.4.3. Strategy
  - 30.2.4.4. Financial Performance
- 30.2.5. Hindustan Unilever Limited
  - 30.2.5.1. Overview
  - 30.2.5.2. Products and Services
  - 30.2.5.3. Strategy
  - 30.2.5.4. Financial Performance

31. Global Mouthwash Market Competitive Benchmarking

32. Global Mouthwash Market Competitive Dashboard

33. Key Mergers And Acquisitions In The Mouthwash Market

34. Mouthwash Market Future Outlook and Potential Analysis

34.1 Mouthwash Market In 2028 - Countries Offering Most New Opportunities
34.2 Mouthwash Market In 2028 - Segments Offering Most New Opportunities
34.3 Mouthwash Market In 2028 - Growth Strategies
- 34.3.1 Market Trend Based Strategies
- 34.3.2 Competitor Strategies

35. Appendix

35.1. Abbreviations
35.2. Currencies
35.3. Historic And Forecast Inflation Rates
35.4. Research Inquiries
35.5. The Business Research Company
35.6. Copyright And Disclaimer