PUBLISHER: The Business Research Company | PRODUCT CODE: 1678289
PUBLISHER: The Business Research Company | PRODUCT CODE: 1678289
Protein supplements are nutritional supplements containing protein, designed to complement the diet. These supplements support muscle building, tissue repair, enzyme and hormone production, aid in weight loss, and assist in muscle toning for athletes.
Protein supplements offer various forms such as protein powder, protein bars, and ready-to-drink products. Protein powders are derived from plants, eggs, or milk, with additional components such as sugar, flavors, thickeners, vitamins, and minerals for enhanced functionality. Based on raw materials, protein supplements include casein, whey, egg, MPC, and soy protein supplements. These supplements are distributed through supermarkets, hypermarkets, online stores, and drug stores.
The protein supplements market research report is one of a series of new reports from The Business Research Company that provides protein supplements market statistics, including protein supplements industry global market size, regional shares, competitors with a protein supplements market share, detailed protein supplements market segments, market trends and opportunities, and any further data you may need to thrive in the protein supplements industry. This protein supplements market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The protein supplements market size has grown strongly in recent years. It will grow from $22.25 billion in 2024 to $24.28 billion in 2025 at a compound annual growth rate (CAGR) of 9.1%. The growth in the historic period can be attributed to increasing fitness and health consciousness, growing awareness of protein benefits, expanding sports nutrition industry, changing dietary habits and nutrition trends, product innovation and diverse offerings.
The protein supplements market size is expected to see rapid growth in the next few years. It will grow to $37.23 billion in 2029 at a compound annual growth rate (CAGR) of 11.3%. The growth in the forecast period can be attributed to continued focus on health and wellness, rising adoption of plant-based diets, e-commerce expansion and direct-to-consumer models, personalization and targeted nutrition, integration of protein supplements in everyday diets. Major trends in the forecast period include innovations in textures and formats, sports nutrition and performance enhancement, rise of collagen supplements, brand transparency and trust, social media influence on marketing.
The upswing in consumer preference for food supplements is propelling the protein supplements market, aimed at addressing dietary deficiencies in individuals' regular diets. The surge in the desire for active and healthy lifestyles has led to increased engagement in sports and fitness activities, consequently driving the demand for food supplements, particularly protein supplements. For example, in October 2022, The Council for Responsible Nutrition (CRN), a US-based trade association representing over 200 dietary supplement and functional food manufacturers, conducted an online survey revealing that 75% of Americans use dietary supplements, with the majority being regular users. This trend in customer preference for food supplements is anticipated to contribute to the heightened demand for protein supplements throughout the forecast period.
The expanding community of athletes is expected to be a key driver for the growth of the protein supplements market in the foreseeable future. Athletes, actively involved in sports or physical activities with structured training and competitions, often turn to protein supplements for muscle building and repair. These supplements aid athletes in recovering faster from workouts and returning to training more promptly. As an illustration, in March 2023, the National Collegiate Athletic Association reported a 5% increase in the number of student-athletes participating in NCAA women's championship sports, rising from 215,466 in 2021 to 226,212 in 2022. Consequently, the growing population of athletes is a significant factor propelling the expansion of the protein supplements market.
Leading companies in the prepared meal delivery market are focusing on innovative products, such as plant-based easy-to-mix options, to improve convenience and nutritional value for consumers seeking healthier meal alternatives. These plant-based, easy-to-mix products consist mainly of plant-derived ingredients and are designed for quick preparation. Typically available in the form of powders or mixes, they can be easily combined with water or other liquids to create nutritious meals or snacks. For example, in October 2022, Tata Consumer Products (TCP), a food and beverage company based in India, introduced Tata GoFit. This GoFit Plant Protein Powder is formulated from a blend of pea and brown rice proteins, delivering 18 grams of protein per 25-gram serving.
Leading companies in the protein supplements market are innovating by introducing new products, such as plant-based protein supplements, to gain a competitive advantage. Plant-based protein supplements are dietary supplements sourced from plant origins such as peas, rice, soy, hemp, or other plant-based ingredients, offering a concentrated and convenient protein source for individuals seeking alternatives to animal-based options. For instance, in July 2022, Dymatize, a US-based nutritional supplements company, launched the Complete Plant Protein. This high-performance powder, fueled by five plant-based sources, ensures a comprehensive amino acid profile for optimal protein delivery pre- or post-workout. Boasting 25 grams of protein per serving, 160 calories or fewer, and no sugar, this vegan powerhouse is available in Creamy Chocolate and Smooth Vanilla flavors, providing a deliciously unique and versatile option without artificial colors or sweeteners, soy, or dairy ingredients. It caters to fitness enthusiasts seeking a clean and tasty choice to support muscle recovery and challenging fitness goals.
In February 2022, Nestle Health Sciences, a Switzerland-based provider of nutrition solutions, diagnostics devices, and drugs for specific target areas, acquired a majority stake in Orgain for an undisclosed amount. This strategic move by Nestle is aimed at expanding its product portfolio in the plant-based protein supplement sector and strengthening its market presence in the rapidly growing global plant-based product sector. Orgain, based in California, is a key player in providing plant-based nutritional products.
Major companies operating in the protein supplements market include Nestle SA, Abbott Laboratories, Kerry Group plc, Amway Corporation, Meiji Holdings Company Ltd., Glanbia plc, Post Holdings Inc., Herbalife International of America Inc., The Hut Group plc, The Himalaya Drug Company, The Nature's Bounty Co, NOW Health Group Inc., BPI Sports LLC., Scitec Nutrition Ltd., Quest Nutrition LLC, Nature's Best Isopure, thinkThin Inc., MuscleTech Research and Development Inc., CytoSport Inc., Weider Global Nutrition LLC, Dymatize Enterprises LLC, MusclePharm Corporation, RSP Nutrition, Optimum Nutrition Inc., Amazing Grass LLC, Cellucor Nutrition, Redcon1 LLC, Rule One Proteins LLC, Universal Nutrition, Vega Industries Private Limited, Garden of Life LLC, Naked Nutrition
North America was the largest region in the protein supplements market in 2024. Asia-Pacific is expected to be the fastest-growing region in the protein supplements market share during the forecast period. The regions covered in the protein supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the protein supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The protein supplements market consists of sales of soybean meal, essential amino acid, protein intake, proteins, amino acids, whey protein. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Protein Supplements Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on protein supplements market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for protein supplements ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The protein supplements market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.