Animal Based Protein Supplements Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Raw Material, By Product, By Distribution Channel, By Application, By Region and Competition, 2020-2030F

Description

The Global Animal Based Protein Supplements Market was valued at USD 15.20 billion in 2024 and is projected to reach USD 22.01 billion by 2030, growing at a CAGR of 6.32%. This growth is driven by rising global interest in health and fitness, increased participation in physical activities, and a growing inclination toward high-protein dietary patterns. Animal-based protein supplements-such as whey, casein, egg, and collagen-are favored for their complete amino acid profiles and superior bioavailability, making them particularly effective for muscle development, recovery, and metabolic health. Whey protein leads the market due to its rapid absorption, while casein is preferred for its slow-release properties. Meanwhile, collagen is gaining popularity for its benefits related to skin, joint, and bone health. Evolving consumer lifestyles, growing e-commerce penetration, and tailored product innovation are further fueling the market's expansion. Despite the rise in plant-based alternatives, animal-based protein supplements maintain a dominant position due to their nutritional superiority and broad applicability across both athletic and general consumer segments.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 15.20 Billion
Market Size 2030	USD 22.01 Billion
CAGR 2025-2030	6.32%
Fastest Growing Segment	Ready-to-Drink
Largest Market	North America

Key Market Drivers

Increasing Health and Wellness Awareness

The growing global emphasis on health and wellness is significantly driving demand for animal-based protein supplements. As consumers increasingly focus on preventive health and nutrition, many are integrating supplements into their daily routines to meet dietary needs, support fitness goals, and maintain overall well-being. Approximately 64% of global consumers now report regular supplement use. Protein supplements play a crucial role in promoting muscle repair, managing weight, and supporting healthy aging-key concerns for a diverse consumer base including athletes, older adults, and busy professionals. Products such as whey, casein, and collagen are widely preferred due to their complete amino acid content and ease of digestion. The convenience offered by protein powders, bars, and ready-to-drink formats also caters to fast-paced lifestyles, enabling on-the-go nutrition. As proactive health management becomes more mainstream, animal-based protein supplements are increasingly seen as essential tools for achieving balanced nutrition and sustained energy throughout the day.

Key Market Challenges

Regulatory Complexity

Navigating complex and fragmented regulatory frameworks remains a major challenge for companies operating in the global animal-based protein supplements market. Each region enforces its own unique set of standards concerning ingredient approvals, health claims, and labeling requirements. This lack of harmonization increases operational costs, complicates international product launches, and hinders consistent branding. Companies must often reformulate or repackage products to comply with region-specific regulations, delaying market entry and reducing scalability. Moreover, maintaining compliance with frequently changing policies requires ongoing investment in legal expertise, quality assurance, and documentation processes. Smaller and emerging companies, in particular, face difficulties in meeting these burdens, limiting innovation and competitive diversity. Non-compliance can lead to penalties, recalls, or bans, further complicating supply chains and potentially damaging consumer trust. Overall, regulatory inconsistency continues to pose a substantial barrier to global market expansion and operational efficiency.

Key Market Trends

Growing Fitness and Sports Nutrition Trends

A major trend propelling the animal-based protein supplements market is the rising global adoption of fitness-focused lifestyles and the expansion of the sports nutrition sector. Once limited to professional athletes, protein supplementation is now widely embraced by recreational fitness enthusiasts and health-conscious individuals. Whether the goal is muscle building, weight management, or improved endurance, animal-based protein supplements offer a proven solution thanks to their superior amino acid composition and fast absorption rates. Whey and casein proteins are especially valued for post-workout recovery, while collagen is increasingly used to support joint and tissue health. These supplements also align with popular diet regimes such as ketogenic and paleo diets, which emphasize low-carb, high-protein intake. The growing popularity of organized sporting events, gym memberships, and online fitness communities further reinforces this trend. With a global culture of performance-driven wellness taking hold, demand for animal-based protein supplements continues to rise across demographic groups and fitness levels.

Key Market Players

Glanbia PLC
AMCO Proteins
Quest Nutrition LLC
NOW Foods
Bountiful Co/The
MusclePharm Corp
Abbott Laboratories Inc
Iovate Health Sciences International Inc
Transparent Labs
Woodbolt Distribution LLC

Report Scope:

In this report, the Global Animal Based Protein Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Animal Based Protein Supplements Market, By Raw Material:

Whey
Casein
Egg
Fish
Others

Animal Based Protein Supplements Market, By Product:

Protein Powder
Protein Bars
Ready-to-Drink
Others

Animal Based Protein Supplements Market, By Distribution Channel:

Supermarkets/Hypermarkets
Online Stores
Chemist/Drugstores
Specialty Stores
Others

Animal Based Protein Supplements Market, By Application:

Sports Nutrition
Functional Food

Animal Based Protein Supplements Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- Germany
- United Kingdom
- France
- Italy
- Spain
Asia-Pacific
- China
- Japan
- India
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Animal Based Protein Supplements Market.

Available Customizations:

Global Animal Based Protein Supplements market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Animal Based Protein Supplements Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Raw Material (Whey, Casein, Egg, Fish, Others)
- 5.2.2. By Product (Protein Powder, Protein Bars, Ready-to-Drink, Others)
- 5.2.3. By Distribution Channel (Supermarkets/ Hypermarkets, Online Stores, Chemist/ Drugstores, Specialty Stores, Others)
- 5.2.4. By Application (Sports Nutrition, Functional Food)
- 5.2.5. By Region
- 5.2.6. By Company (2024)
5.3. Product Market Map
- 5.3.1. By Raw Material
- 5.3.2. By Product
- 5.3.3. By Distribution Channel
- 5.3.4. By Application
- 5.3.5. By Region

6. North America Animal Based Protein Supplements Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Raw Material (Whey, Casein, Egg, Fish, Others)
- 6.2.2. By Product (Protein Powder, Protein Bars, Ready-to-Drink, Others)
- 6.2.3. By Distribution Channel (Supermarkets/ Hypermarkets, Online Stores, Chemist/ Drugstores, Specialty Stores, Others)
- 6.2.4. By Application (Sports Nutrition, Functional Food)
- 6.2.5. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Animal Based Protein Supplements Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Raw Material
    - 6.3.1.2.2. By Product
    - 6.3.1.2.3. By Distribution Channel
    - 6.3.1.2.4. By Application
- 6.3.2. Canada Animal Based Protein Supplements Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Raw Material
    - 6.3.2.2.2. By Product
    - 6.3.2.2.3. By Distribution Channel
    - 6.3.2.2.4. By Application
- 6.3.3. Mexico Animal Based Protein Supplements Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Raw Material
    - 6.3.3.2.2. By Product
    - 6.3.3.2.3. By Distribution Channel
    - 6.3.3.2.4. By Application

7. Europe Animal Based Protein Supplements Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Raw Material (Whey, Casein, Egg, Fish, Others)
- 7.2.2. By Product (Protein Powder, Protein Bars, Ready-to-Drink, Others)
- 7.2.3. By Distribution Channel (Supermarkets/ Hypermarkets, Online Stores, Chemist/ Drugstores, Specialty Stores, Others)
- 7.2.4. By Application (Sports Nutrition, Functional Food)
- 7.2.5. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Animal Based Protein Supplements Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Raw Material
    - 7.3.1.2.2. By Product
    - 7.3.1.2.3. By Distribution Channel
    - 7.3.1.2.4. By Application
- 7.3.2. United Kingdom Animal Based Protein Supplements Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Raw Material
    - 7.3.2.2.2. By Product
    - 7.3.2.2.3. By Distribution Channel
    - 7.3.2.2.4. By Application
- 7.3.3. France Animal Based Protein Supplements Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Raw Material
    - 7.3.3.2.2. By Product
    - 7.3.3.2.3. By Distribution Channel
    - 7.3.3.2.4. By Application
- 7.3.4. Italy Animal Based Protein Supplements Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Raw Material
    - 7.3.4.2.2. By Product
    - 7.3.4.2.3. By Distribution Channel
    - 7.3.4.2.4. By Application
- 7.3.5. Spain Animal Based Protein Supplements Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Raw Material
    - 7.3.5.2.2. By Product
    - 7.3.5.2.3. By Distribution Channel
    - 7.3.5.2.4. By Application

8. Asia-Pacific Animal Based Protein Supplements Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Raw Material (Whey, Casein, Egg, Fish, Others)
- 8.2.2. By Product (Protein Powder, Protein Bars, Ready-to-Drink, Others)
- 8.2.3. By Distribution Channel (Supermarkets/ Hypermarkets, Online Stores, Chemist/ Drugstores, Specialty Stores, Others)
- 8.2.4. By Application (Sports Nutrition, Functional Food)
- 8.2.5. By Country
8.3. Asia-Pacific: Country Analysis
- 8.3.1. China Animal Based Protein Supplements Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Raw Material
    - 8.3.1.2.2. By Product
    - 8.3.1.2.3. By Distribution Channel
    - 8.3.1.2.4. By Application
- 8.3.2. Japan Animal Based Protein Supplements Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Raw Material
    - 8.3.2.2.2. By Product
    - 8.3.2.2.3. By Distribution Channel
    - 8.3.2.2.4. By Application
- 8.3.3. India Animal Based Protein Supplements Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Raw Material
    - 8.3.3.2.2. By Product
    - 8.3.3.2.3. By Distribution Channel
    - 8.3.3.2.4. By Application
- 8.3.4. Australia Animal Based Protein Supplements Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Raw Material
    - 8.3.4.2.2. By Product
    - 8.3.4.2.3. By Distribution Channel
    - 8.3.4.2.4. By Application
- 8.3.5. South Korea Animal Based Protein Supplements Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Raw Material
    - 8.3.5.2.2. By Product
    - 8.3.5.2.3. By Distribution Channel
    - 8.3.5.2.4. By Application

9. South America Animal Based Protein Supplements Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Raw Material (Whey, Casein, Egg, Fish, Others)
- 9.2.2. By Product (Protein Powder, Protein Bars, Ready-to-Drink, Others)
- 9.2.3. By Distribution Channel (Supermarkets/ Hypermarkets, Online Stores, Chemist/ Drugstores, Specialty Stores, Others)
- 9.2.4. By Application (Sports Nutrition, Functional Food)
- 9.2.5. By Country
9.3. South America: Country Analysis
- 9.3.1. Brazil Animal Based Protein Supplements Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Raw Material
    - 9.3.1.2.2. By Product
    - 9.3.1.2.3. By Distribution Channel
    - 9.3.1.2.4. By Application
- 9.3.2. Argentina Animal Based Protein Supplements Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Raw Material
    - 9.3.2.2.2. By Product
    - 9.3.2.2.3. By Distribution Channel
    - 9.3.2.2.4. By Application
- 9.3.3. Colombia Animal Based Protein Supplements Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Raw Material
    - 9.3.3.2.2. By Product
    - 9.3.3.2.3. By Distribution Channel
    - 9.3.3.2.4. By Application

10. Middle East and Africa Animal Based Protein Supplements Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Raw Material (Whey, Casein, Egg, Fish, Others)
- 10.2.2. By Product (Protein Powder, Protein Bars, Ready-to-Drink, Others)
- 10.2.3. By Distribution Channel (Supermarkets/ Hypermarkets, Online Stores, Chemist/ Drugstores, Specialty Stores, Others)
- 10.2.4. By Application (Sports Nutrition, Functional Food)
- 10.2.5. By Country
10.3. MEA: Country Analysis
- 10.3.1. South Africa Animal Based Protein Supplements Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Raw Material
    - 10.3.1.2.2. By Product
    - 10.3.1.2.3. By Distribution Channel
    - 10.3.1.2.4. By Application
- 10.3.2. Saudi Arabia Animal Based Protein Supplements Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Raw Material
    - 10.3.2.2.2. By Product
    - 10.3.2.2.3. By Distribution Channel
    - 10.3.2.2.4. By Application
- 10.3.3. UAE Animal Based Protein Supplements Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Raw Material
    - 10.3.3.2.2. By Product
    - 10.3.3.2.3. By Distribution Channel
    - 10.3.3.2.4. By Application

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Recent Development
12.2. Mergers & Acquisitions
12.3. Product Launches

13. Porter's Five Forces Analysis

13.1. Competition in the Industry
13.2. Potential of New Entrants
13.3. Power of Suppliers
13.4. Power of Customers
13.5. Threat of Substitute Products

14. Competitive Landscape

14.1. Glanbia PLC
- 14.1.1. Business Overview
- 14.1.1. Product Offerings
14.1.2 Recent Developments
- 14.1.3. Financials (As Reported)
- 14.1.4. Key Personnel
- 14.1.5. SWOT Analysis
14.2. AMCO Proteins
14.3. Quest Nutrition LLC
14.4. NOW Foods
14.5.. Bountiful Co/The
14.6. Muscle Pharm Corp
14.7. Abbott Laboratories Inc
14.8. Iovate Health Sciences International Inc
14.9. Transparent Labs
14.10. Woodbolt Distribution LLC