PUBLISHER: The Business Research Company | PRODUCT CODE: 1711076
PUBLISHER: The Business Research Company | PRODUCT CODE: 1711076
Nutrition technology platforms are digital tools, systems, or software solutions aimed at enhancing and facilitating the understanding, delivery, and management of nutrition-related data and services. These platforms typically leverage technology to improve different facets of nutrition, including dietary recommendations, food tracking, personalized nutrition plans, and nutritional diagnostics, among others. They frequently consolidate data from multiple sources, such as wearable devices, apps, genetic testing, and biomarkers, to offer personalized insights.
The primary categories of nutrition technology platform products are active measurement and standard measurement. The active measurement nutrition technology platform refers to a system or solution that is designed to monitor, analyze, and optimize nutritional intake in real-time or close to real-time. It is utilized for standard supplements and disease-specific supplements by various end-users, including direct-to-consumer markets, wellness and fitness centers, hospitals and clinics, and institutions.
The nutrition technology platforms market research report is one of a series of new reports from The Business Research Company that provides nutrition technology platforms market statistics, including nutrition technology platforms industry global market size, regional shares, competitors with a nutrition technology platforms market share, detailed nutrition technology platforms market segments, market trends and opportunities, and any further data you may need to thrive in the nutrition technology platforms industry. This nutrition technology platforms market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The nutrition technology platforms market size has grown rapidly in recent years. It will grow from $14.5 billion in 2024 to $17.21 billion in 2025 at a compound annual growth rate (CAGR) of 18.7%. The growth in the historic period can be attributed to rise of health-conscious consumers, increasing in digitalization, increasing number of smartphone users, increasing income of consumers, and rise of social media.
The nutrition technology platforms market size is expected to see rapid growth in the next few years. It will grow to $33.76 billion in 2029 at a compound annual growth rate (CAGR) of 18.3%. The growth in the forecast period can be attributed to growing adoption of telehealth services, increasing advancements in nutrigenomics, increasing use of blockchain for food traceability, rising demand for AI-driven meal planning, and increasing prevalence of chronic diseases. Major trends in the forecast period include technological advancements, personalized nutrition, wearable integration, machine learning, and augmented reality.
The rising prevalence of lifestyle-related diseases is expected to boost the growth of the nutrition technology platform market in the future. Lifestyle-related diseases are health issues primarily driven by daily habits and choices, such as diet, physical activity, and smoking. Factors such as sedentary lifestyles, poor dietary practices, high stress levels, and excessive consumption of processed foods contribute to these diseases. Nutrition technology platforms are crucial for managing lifestyle-related conditions as they offer personalized, data-driven dietary guidance and tracking tools that help individuals make healthier choices and monitor their progress in disease prevention and management. For instance, a report from the American College of Cardiology in August 2022 projected a significant rise in cardiovascular risk factors in the United States between 2025 and 2060, with diabetes expected to increase by 39.3% to 55 million individuals, followed by dyslipidemia (27.6% to 126 million), hypertension (25.1% to 162 million), and obesity (18.3% to 126 million). Thus, the increase in lifestyle-related diseases is driving growth in the nutrition technology platform market.
Key companies in the nutrition technology sector are focusing on developing innovative products, such as web platforms, to promote overall health and wellness through data-driven insights and user-friendly interfaces. A web platform is an online system that allows users to access and interact with various services, tools, and resources via the internet. For example, in June 2024, Nestle Health Science, a Switzerland-based nutrition company, launched GLP-1 Nutrition, a web platform designed to offer comprehensive nutritional support for individuals on weight management journeys, especially those using GLP-1 medications. Targeted at U.S. consumers, the GLP-1 Nutrition platform provides personalized care through tailored products from leading brands such as Garden of Life, Nature's Bounty, and Boost. It features expert guidance from medical professionals in weight loss, personalized nutrition coaching, and a supportive community. The platform addresses key areas such as muscle preservation, gut health, micronutrient intake, hydration, skin and hair health, and weight rebound control, specifically catering to essential aspects of weight management for users of GLP-1 medications.
In June 2024, Lifesum, a Sweden-based digital nutrition platform, acquired Lykon for an undisclosed sum. This acquisition will allow Lifesum's users to benefit from Lykon's advanced biomarker testing capabilities, offering deeper insights into their nutritional needs and metabolic types. The integration aims to enhance overall well-being by providing a seamless user experience through world-class software. Lykon is a Germany-based company specializing in personalized nutrition.
Major companies operating in the nutrition technology platforms market are Nestle Health Science, Viome, Zipongo, Lumen, Precision Nutrition, Lifesum, PlateJoy, InsideTracker, Heali AI, MyFitnessPal, FatSecret, Wellory, Cronometer, EatLove, Nutritics, BetterMeal AI, Foodvisor, Nutrino, SmartPlate, Nutrisoft, Nutritionix, Nutrium
North America was the largest region in the nutrition technology platforms market in 2023. The regions covered in the nutrition technology platforms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the nutrition technology platforms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The nutrition technology platforms market consists of revenues earned by entities by providing services such as nutrition counseling, nutritional assessments, recipe development, nutrition analysis and educational workshops.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Nutrition Technology Platforms Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on nutrition technology platforms market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for nutrition technology platforms ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The nutrition technology platforms market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.