PUBLISHER: The Business Research Company | PRODUCT CODE: 1730783
PUBLISHER: The Business Research Company | PRODUCT CODE: 1730783
An astrology app is a digital platform that offers users personalized horoscopes, birth chart analyses, and astrological predictions based on the movements of planets and zodiac signs. These apps often incorporate artificial intelligence, machine learning, and data analytics to provide insights, compatibility reports, and real-time guidance on various life aspects, such as career, relationships, and health.
The primary types of astrology apps include Western astrology apps, Vedic astrology apps, Chinese astrology apps, horoscope apps, tarot card apps, numerology apps, and others. Western astrology apps use the tropical zodiac system to offer horoscope readings, birth chart interpretations, and astrological insights. These apps are available on various platforms, including Android, iOS, and web-based formats. They are offered under different revenue models, such as free, paid, and freemium apps, and are used by individuals, astrologers and professionals, families, and other end-users.
The astrology apps market research report is one of a series of new reports from The Business Research Company that provides astrology apps market statistics, including astrology apps industry global market size, regional shares, competitors with an astrology apps market share, detailed astrology apps market segments, market trends and opportunities, and any further data you may need to thrive in the astrology apps industry. This astrology apps market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The astrology app market size has grown exponentially in recent years. It will grow from $3.94 billion in 2024 to $4.75 billion in 2025 at a compound annual growth rate (CAGR) of 20.5%. The growth observed in the historical period can be attributed to factors such as the rise of digital transformation, increased smartphone penetration, growing interest in spirituality, the rise of online consultations, and greater internet usage.
The astrology app market size is expected to see exponential growth in the next few years. It will grow to $9.91 billion in 2029 at a compound annual growth rate (CAGR) of 20.2%. The projected growth for the forecast period is driven by factors such as the growing demand for personalized astrology, the expansion of astrology startups, increasing adoption of subscription models, the rising influence of astrology on mental wellness, and higher disposable income. Key trends expected during this period include the integration of AI-powered astrology, the merging of astrology with dating apps, a shift towards mobile-based services, integration with social media platforms, and advancements in artificial intelligence.
The growing interest in spiritual wellness is expected to drive the growth of the astrology app market in the future. Spiritual wellness refers to a sense of well-being that involves a connection to something greater than oneself, such as a higher power, nature, or the universe. This rise in spiritual wellness is largely due to increasing stress levels and a growing desire for personal fulfillment. As individuals face heightened stress from work, personal lives, and societal pressures, many turn to spiritual practices such as meditation, mindfulness, and reflection to find inner peace and calm. Astrology apps support these practices by offering tools for meditation, mindfulness, and prayer, helping users enhance their personal growth. Additionally, these apps provide astrology-related features, such as daily horoscopes, birth chart analysis, zodiac compatibility, and spiritual guidance based on celestial events. For instance, according to the Indian Ministry of Tourism, the number of people participating in religious tourism in India rose from 677 million in 2021 to 1.439 billion in 2022. This surge in spiritual interest is expected to propel the growth of the astrology app market.
Leading companies in the astrology app market are focusing on developing advanced AI-driven solutions to enhance prediction accuracy and improve user engagement through interactive consultations. AI-driven solutions use artificial intelligence to analyze data, make decisions, and provide personalized, automated responses or services. For example, in September 2024, AstroSage, an India-based astrology technology company, introduced AstroSage AI, an AI-powered platform that leverages generative AI to provide highly accurate and personalized astrological predictions. This technology enhances accessibility to astrology consultations by enabling 24/7 AI-driven interactions, reducing waiting times and consultation costs, and improving prediction accuracy through data-driven insights. AstroSage AI aims to democratize astrology by making advanced astrological insights available to everyone without the need for expensive consultations or long waiting periods.
In July 2024, Melooha, an India-based AI-powered astrology Software as a Service (SaaS) platform, acquired Munitalks for an undisclosed amount. This acquisition is intended to enhance Melooha's AI-driven astrology platform by integrating Munitalks' AI-first approach, strengthening multilingual support, improving personalization and accuracy, and expanding global accessibility. The goal is to redefine astrology as a credible, technology-driven source of guidance. Munitalks is an India-based generative AI company specializing in multilingual support and astrology consultation services.
Major players in the astrology app market are Co-Star, Sanctuary, Maxtra Technologies, Sapphire Software Solutions, AstroVed, Yodha, Suffescom Solutions, Techugo, GaneshaSpeaks, JPLoft, AstroYogi, Nebula, AstroSage, KSB Minfotech, Chani, Appic Softwares, Astrograph, Purple Ocean, Astro-Vision, Moonly, Astroline, AstroMatrix, The Pattern, Susan Miller Astrology Zone, Dqot Solutions.
North America was the largest region in the astrology app market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in astrology app report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the astrology app market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The astrology app market consists of revenues earned by entities by providing services such as horoscopes, tarot card readings, AI-powered astrology consultations, and live astrologer consultations. The market value includes the value of related goods sold by the service provider or included within the service offering. The astrology app market includes sales of premium horoscope reports, numerology reports, remedial astrology solutions, subscription-based premium features, and astrology consultation packages. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Astrology App Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on astrology app market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for astrology app ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The astrology app market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.