Data Broker Global Market Report 2025

Description

A data broker is a company or entity that collects, processes, analyzes, and sells consumer or business data to third parties. These brokers gather information from various sources, such as public records, online activity, social media, purchase history, and other digital interactions. The collected data is used for purposes such as marketing, risk assessment, fraud detection, customer profiling, and business intelligence.

The main types of data collected by data brokers include unstructured data, structured data, and custom-structured data. Unstructured data refers to information that lacks a predefined format or structure, making it more difficult to analyze and process. Data brokers collect unstructured data from a range of sources to gain insights into consumer behavior and preferences. Various pricing models, such as subscription-based, pay-per-use, and hybrid models, are employed in applications such as marketing and advertising, fraud detection and prevention, risk management, customer experience management, compliance management, and personalization and targeting. These models are utilized by a wide range of industries, including banking, financial services, and insurance (BFSI), retail, automotive, construction, and others.

The data broker market research report is one of a series of new reports from The Business Research Company that provides data broker market statistics, including data broker industry global market size, regional shares, competitors with a data broker market share, detailed data broker market segments, market trends and opportunities, and any further data you may need to thrive in the data broker industry. This data broker market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The data broker market size has grown strongly in recent years. It will grow from $303.11 billion in 2024 to $332.89 billion in 2025 at a compound annual growth rate (CAGR) of 9.8%. The growth during the historic period can be attributed to factors such as the rising demand for personalized and real-time data insights, the expanding scope of data-driven decision-making strategies, increased penetration of IoT, the growing number of internet users, and the increasing prevalence of smartphones.

The data broker market size is expected to see strong growth in the next few years. It will grow to $479.73 billion in 2029 at a compound annual growth rate (CAGR) of 9.6%. The growth during the forecast period can be attributed to factors such as the widespread adoption of social media platforms, the expanding e-commerce sector, rapid industrialization, increased demand for targeted marketing, and a growing number of connected devices. Key trends in the forecast period include the emergence of new technologies and business models, advancements in real-time analytics capabilities, progress in big data analytics and artificial intelligence, the integration of artificial intelligence and machine learning, and the incorporation of cloud computing.

The growth of the data broker market is expected to be driven by the rise of e-commerce. E-commerce, which involves the online buying and selling of goods and services, as well as the electronic transfer of funds or data, is experiencing growth due to factors such as increased internet penetration, smartphone adoption, consumer preferences for convenience, advancements in digital payment systems, and improvements in delivery networks. Data brokers play a crucial role in helping e-commerce businesses improve customer targeting, personalization, and fraud prevention by offering valuable consumer data insights. For example, e-commerce sales in 2024 reached $1,192.6 billion, marking an 8.1% increase from 2023, according to the US Census Bureau. As a result, the expansion of e-commerce is contributing to the growth of the data broker market.

Leading companies in the data broker market are introducing innovative services such as data onboarding, to improve data integration, accessibility, security, and compliance with evolving regulations. This process involves merging third-party or offline data with a company's first-party data to enhance customer targeting and enable more personalized marketing strategies. A notable example is Experian Plc, an information services company based in Ireland, which launched the first third-party data marketplace in January 2025. A key feature of this marketplace is its ability to integrate third-party and first-party data seamlessly, utilizing Experian's identity graph. This allows marketers to access more accurate and detailed audience segments, thus improving targeting and campaign personalization.

In March 2023, Acxiom LLC, a data analytics company based in the US, formed a partnership with Amazon Advertising (Amazon Ads) to enhance privacy-conscious, data-driven insights for advertisers. This collaboration aims to assist advertisers in delivering more relevant and personalized marketing campaigns across Amazon's platforms and other channels.

Major players in the data broker market are International Business Machines Corporation (IBM), Oracle Corporation, Bloomberg Finance L.P., LexisNexis Risk Solutions, Thomson Reuters, Experian Information Solutions Inc., Wolters Kluwer N.V., Equifax Inc, TransUnion LLC, NielsenIQ, Dun & Bradstreet Inc., Fair Isaac and Company, CoreLogic, Acxiom LLC, Data Axle, Epsilon Data Management LLC, Lotame Solutions Inc., Intelius LLC., Whitepages Inc., and Ignite Enterprise Software Solutions LLC.

North America was the largest region in the data broker market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in data broker report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the data broker market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The data broker market includes revenues earned by entities by providing services such as audience segmentation and targeting, lead generation and sales enablement, and business intelligence and analytics. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Data Broker Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on data broker market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for data broker ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The data broker market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

The market characteristics section of the report defines and explains the market.
The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.

Market segmentations break down the market into sub markets.
The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

Markets Covered:1) By Data Type: Unstructured Data; Structured Data; Custom Structure Data
2) By Pricing Model: Subscription Paid; Pay Per Use Paid; Hybrid Paid Models
3) By Application: Marketing And Advertising; Fraud Detection And Prevention; Risk Management; Customer Experience Management; Compliance Management; Personalization And Targeting
4) By End-User: Banking, Financial Service And Insurance (BFSI); Retail; Automotive; Construction; Other End-Users
Subsegments:
1) By Unstructured Data: Social Media Data; Web Content Data; Email Data; IoT Sensor Data; Multimedia Data; Surveillance And Security Data
2) By Structured Data: Demographic Data; Financial Data; Healthcare Data; Transactional Data; Behavioral Data; Location Data.
3) By Custom Structure Data: Industry-Specific Data; Proprietary Data Sets; Predictive Analytics Data; Hybrid Data Models; Aggregated And Derived Data
Companies Mentioned: International Business Machines Corporation (IBM); Oracle Corporation; Bloomberg Finance L.P.; LexisNexis Risk Solutions; Thomson Reuters
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery format: PDF, Word and Excel Data Dashboard.

Product Code: r34494

1. Executive Summary

2. Data Broker Market Characteristics

3. Data Broker Market Trends And Strategies

4. Data Broker Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

5. Global Data Broker Growth Analysis And Strategic Analysis Framework

5.1. Global Data Broker PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
5.2. Analysis Of End Use Industries
5.3. Global Data Broker Market Growth Rate Analysis
5.4. Global Data Broker Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
5.5. Global Data Broker Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
5.6. Global Data Broker Total Addressable Market (TAM)

6. Data Broker Market Segmentation

6.1. Global Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Unstructured Data
Structured Data
Custom Structure Data
6.2. Global Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Subscription Paid
Pay Per Use Paid
Hybrid Paid Models
6.3. Global Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Marketing And Advertising
Fraud Detection And Prevention
Risk Management
Customer Experience Management
Compliance Management
Personalization And Targeting
6.4. Global Data Broker Market, Segmentation By End-User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Banking, Financial Service And Insurance (BFSI)
Retail
Automotive
Construction
Other End-Users
6.5. Global Data Broker Market, Sub-Segmentation Of Unstructured Data, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Social Media Data
Web Content Data
Email Data
IoT Sensor Data
Multimedia Data
Surveillance And Security Data
6.6. Global Data Broker Market, Sub-Segmentation Of Structured Data, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Demographic Data
Financial Data
Healthcare Data
Transactional Data
Behavioral Data
Location Data
6.7. Global Data Broker Market, Sub-Segmentation Of Custom Structure Data, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
Industry-Specific Data
Proprietary Data Sets
Predictive Analytics Data
Hybrid Data Models
Aggregated And Derived Data

7. Data Broker Market Regional And Country Analysis

7.1. Global Data Broker Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
7.2. Global Data Broker Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

8. Asia-Pacific Data Broker Market

8.1. Asia-Pacific Data Broker Market Overview
Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.3. Asia-Pacific Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
8.4. Asia-Pacific Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

9. China Data Broker Market

9.1. China Data Broker Market Overview
9.2. China Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.3. China Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion
9.4. China Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

10. India Data Broker Market

10.1. India Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.2. India Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
10.3. India Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

11. Japan Data Broker Market

11.1. Japan Data Broker Market Overview
11.2. Japan Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.3. Japan Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
11.4. Japan Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

12. Australia Data Broker Market

12.1. Australia Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.2. Australia Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
12.3. Australia Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

13. Indonesia Data Broker Market

13.1. Indonesia Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.2. Indonesia Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
13.3. Indonesia Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

14. South Korea Data Broker Market

14.1. South Korea Data Broker Market Overview
14.2. South Korea Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.3. South Korea Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
14.4. South Korea Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

15. Western Europe Data Broker Market

15.1. Western Europe Data Broker Market Overview
15.2. Western Europe Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.3. Western Europe Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
15.4. Western Europe Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

16. UK Data Broker Market

16.1. UK Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.2. UK Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
16.3. UK Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

17. Germany Data Broker Market

17.1. Germany Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.2. Germany Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
17.3. Germany Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

18. France Data Broker Market

18.1. France Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.2. France Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
18.3. France Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

19. Italy Data Broker Market

19.1. Italy Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.2. Italy Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
19.3. Italy Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

20. Spain Data Broker Market

20.1. Spain Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.2. Spain Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
20.3. Spain Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

21. Eastern Europe Data Broker Market

21.1. Eastern Europe Data Broker Market Overview
21.2. Eastern Europe Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.3. Eastern Europe Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
21.4. Eastern Europe Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

22. Russia Data Broker Market

22.1. Russia Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.2. Russia Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
22.3. Russia Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

23. North America Data Broker Market

23.1. North America Data Broker Market Overview
23.2. North America Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.3. North America Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
23.4. North America Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

24. USA Data Broker Market

24.1. USA Data Broker Market Overview
24.2. USA Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.3. USA Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
24.4. USA Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

25. Canada Data Broker Market

25.1. Canada Data Broker Market Overview
25.2. Canada Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.3. Canada Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
25.4. Canada Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

26. South America Data Broker Market

26.1. South America Data Broker Market Overview
26.2. South America Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.3. South America Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
26.4. South America Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

27. Brazil Data Broker Market

27.1. Brazil Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.2. Brazil Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
27.3. Brazil Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

28. Middle East Data Broker Market

28.1. Middle East Data Broker Market Overview
28.2. Middle East Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.3. Middle East Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
28.4. Middle East Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

29. Africa Data Broker Market

29.1. Africa Data Broker Market Overview
29.2. Africa Data Broker Market, Segmentation By Data Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.3. Africa Data Broker Market, Segmentation By Pricing Model, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
29.4. Africa Data Broker Market, Segmentation By Application, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

30. Data Broker Market Competitive Landscape And Company Profiles

30.1. Data Broker Market Competitive Landscape
30.2. Data Broker Market Company Profiles
- 30.2.1. International Business Machines Corporation (IBM) Overview, Products and Services, Strategy and Financial Analysis
- 30.2.2. Oracle Corporation Overview, Products and Services, Strategy and Financial Analysis
- 30.2.3. Bloomberg Finance L.P. Overview, Products and Services, Strategy and Financial Analysis
- 30.2.4. LexisNexis Risk Solutions Overview, Products and Services, Strategy and Financial Analysis
- 30.2.5. Thomson Reuters Overview, Products and Services, Strategy and Financial Analysis

31. Data Broker Market Other Major And Innovative Companies

31.1. Experian Information Solutions Inc.
31.2. Wolters Kluwer N.V.
31.3. Equifax Inc
31.4. TransUnion LLC
31.5. NielsenIQ
31.6. Dun & Bradstreet Inc.
31.7. Fair Isaac and Company
31.8. CoreLogic
31.9. Acxiom LLC
31.10. Data Axle
31.11. Epsilon Data Management LLC
31.12. Lotame Solutions Inc.
31.13. Intelius LLC.
31.14. Whitepages Inc.
31.15. Ignite Enterprise Software Solutions LLC

32. Global Data Broker Market Competitive Benchmarking And Dashboard

33. Key Mergers And Acquisitions In The Data Broker Market

34. Recent Developments In The Data Broker Market

35. Data Broker Market High Potential Countries, Segments and Strategies

35.1 Data Broker Market In 2029 - Countries Offering Most New Opportunities
35.2 Data Broker Market In 2029 - Segments Offering Most New Opportunities
35.3 Data Broker Market In 2029 - Growth Strategies
- 35.3.1 Market Trend Based Strategies
- 35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations
36.2. Currencies
36.3. Historic And Forecast Inflation Rates
36.4. Research Inquiries
36.5. The Business Research Company
36.6. Copyright And Disclaimer