PUBLISHER: The Business Research Company | PRODUCT CODE: 1750961
PUBLISHER: The Business Research Company | PRODUCT CODE: 1750961
Data center video on demand (VOD) is a system designed to store, manage, and stream video content from data centers to users over the internet. It ensures seamless content delivery with minimal buffering and high-quality playback. Engineered for scalability, efficiency, and reliability, it allows users to access video content anytime without interruptions.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The main components of data center video on demand (VOD) include hardware, software, and services. The hardware encompasses tools that enable efficient storage, processing, and delivery of high-quality video content at scale. VOD is offered through various delivery models, such as subscription video on demand (SVOD), transactional video on demand (TVOD), advertisement-based video on demand (AVOD), and hybrid models. Deployment options include both on-premises and cloud-based solutions. VOD services are utilized across various industry sectors, including education, healthcare, retail, media and entertainment, manufacturing, and more.
The data center video on demand (VOD) market research report is one of a series of new reports from The Business Research Company that provides data center video on demand (VOD) market statistics, including the data center video on demand (VOD) industry global market size, regional shares, competitors with the data center video on demand (VOD) market share, detailed data center video on demand (VOD) market segments, market trends, and opportunities, and any further data you may need to thrive in the data center video on demand (VOD) industry. This data center video on demand (VOD) market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The data center video on demand (VOD) market size has grown rapidly in recent years. It will grow from $75.12 billion in 2024 to $84.83 billion in 2025 at a compound annual growth rate (CAGR) of 12.9%. The growth during the historic period can be attributed to factors such as the increasing penetration of the internet, the rise of streaming services, the growth of cloud computing, the expansion of fiber-optic networks, and a surge in mobile video consumption.
The data center video on demand (VOD) market size is expected to see rapid growth in the next few years. It will grow to $136.65 billion in 2029 at a compound annual growth rate (CAGR) of 12.7%. The growth projected for the forecast period can be attributed to factors such as the proliferation of 5G technology, rising demand for ultra-high-definition content, increasing adoption of edge computing, expansion of hyperscale data centers, and a growing focus on data security and compliance. Key trends during this period include advancements in AI-driven content delivery, ongoing research and development in adaptive streaming, innovations in cloud-based video processing, progress in edge caching solutions, and advancements in content protection and encryption technologies.
The increasing focus on personalized video content is expected to fuel the growth of the data center video-on-demand (VoD) market moving forward. Personalized video content customizes media for each viewer by leveraging data insights, which increases its relevance and engagement. This growing demand for personalized video content is driven by consumers' preference for tailored, interactive viewing experiences. Personalized content improves user engagement, reduces churn, and increases watch time by providing AI-driven recommendations. It also optimizes bandwidth usage by delivering relevant content and improving overall server efficiency. For instance, in November 2024, Idomoo, an Israel-based provider of personalized video with AI and interactivity, reported that interest in user-customizable video grew from 72% in 2023 to 77% in 2024. This trend underscores the significant role that personalized video content plays in driving the growth of the data center video-on-demand market.
Key players in the data center video-on-demand (VOD) market are focused on developing AI-powered technologies, such as Narrowband HD 2.0, to provide high-quality, low-bandwidth streaming solutions. These technologies enhance content delivery efficiency by utilizing artificial intelligence for smart compression, upscaling, and real-time enhancement, minimizing bandwidth usage while improving video quality. For example, in September 2022, Alibaba Cloud, a China-based company, launched ApsaraVideo Live and ApsaraVideo VOD, two cloud-based video solutions designed for live streaming and on-demand video services. ApsaraVideo Live supports high-definition, low-latency live streaming with real-time transcoding and advanced encryption technologies, while ApsaraVideo VOD offers comprehensive tools for video editing, uploading, automatic transcoding, and secure delivery, all with cost-effective bandwidth management. These innovations allow for a seamless viewing experience, even in bandwidth-constrained environments, significantly contributing to the market's growth.
In July 2022, Synamedia Ltd., a UK-based video software company, acquired Quortex, a France-based SaaS platform specializing in cloud-based live video streaming solutions. This acquisition enables Synamedia to integrate Quortex's just-in-time processing technology, improving its cloud video delivery. This enhancement provides cost-efficient, scalable, and sustainable live streaming and VOD services by optimizing bandwidth and dynamically allocating resources. With Quortex's technology, Synamedia aims to offer more efficient and flexible video streaming solutions to better cater to the growing demand for high-quality, personalized video content. This strategic move is expected to enhance Synamedia's capabilities in the fast-evolving video streaming landscape, making it a more competitive player in the data center video-on-demand market.
Major players in the data center video on demand (vod) market are Google LLC, Microsoft Corporation, Verizon Communications Inc., Comcast Corporation, Huawei Technologies Co. Ltd., Tencent Cloud, Amazon Web Services Inc., IBM Corporation, Oracle Corporation, Alibaba Cloud, Rackspace Technology Inc., Cloudflare Inc., Vimeo Inc., EdgeConneX Inc., Brightcove Inc., Wowza Media Systems, Qwilt, Vbrick Systems HQ, Qumu Corporation, Vidizmo, and DirecTV LLC.
North America was the largest region in the data center video on demand (VOD) market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in data center video-on-demand (VOD) report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the data center video-on-demand (VOD) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The data center video-on-demand (VOD) market consists of revenues earned by entities by providing services such as content distribution and cloud video processing, video management and metadata services, ad insertion services, hosting and live streaming services, customer support, and maintenance services. The market value includes the value of related goods sold by the service provider or included within the service offering. The data center video-on-demand market also includes sales of servers, storage systems, network infrastructure, and graphics processing units. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Data Center Video On Demand (VOD) Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on data center video on demand (vod) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for data center video on demand (vod) ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The data center video on demand (vod) market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.