PUBLISHER: The Business Research Company | PRODUCT CODE: 1751071
PUBLISHER: The Business Research Company | PRODUCT CODE: 1751071
Personalized or customized skincare refers to skincare products and routines specifically designed to suit an individual's unique skin type, concerns, genetics, lifestyle, and environmental factors. This approach utilizes data, often gathered through questionnaires, skin analysis tools, or even DNA testing, to recommend or create products that best address the specific needs of each person. The goal is to enhance effectiveness, minimize the risk of irritation or adverse reactions, and offer a more targeted, results-oriented skincare experience.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The primary types of personalized or customized skincare products include cleansers, face serums, moisturizers, active ingredients, body lotions, body duos, and others. A cleanser is a skincare product intended to remove dirt, oil, makeup, and other impurities from the skin's surface, helping to prevent pore congestion and maintain skin health. These products come in low, medium, and high ranges and are suitable for men, women, and children. They are distributed through both online and offline channels.
The personalized or customized skin care market research report is one of a series of new reports from The Business Research Company that provides personalized or customized skin care market statistics, including personalized or customized skin care industry global market size, regional shares, competitors with a personalized or customized skin care market share, detailed personalized or customized skin care market segments, market trends and opportunities, and any further data you may need to thrive in the personalized or customized skin care industry. This personalized or customized skin care market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The personalized or customized skin care market size has grown strongly in recent years. It will grow from$23.10 billion in 2024 to $24.87 billion in 2025 at a compound annual growth rate (CAGR) of 7.7%. The growth during the historical period can be attributed to the rising consumer demand for personalized beauty solutions, growing awareness of skin health and wellness, the rise of e-commerce and online consultations, greater availability of advanced skin analysis technologies, and an increasing interest in clean and natural ingredients.
The personalized or customized skin care market size is expected to see strong growth in the next few years. It will grow to$32.97 billion in 2029 at a compound annual growth rate (CAGR) of 7.3%. The projected growth during the forecast period can be attributed to the increasing adoption of artificial intelligence and machine learning, the rising popularity of subscription-based skincare services, growing consumer preference for sustainable and ethical products, expanding investments in skincare technology innovations, and the rising influence of social media and beauty influencers. Key trends expected during this period include advancements in AI-driven skin analysis, innovations in personalized skincare formulations, the integration of wearable skin technology for real-time data, improvements in eco-friendly and sustainable packaging, and the development of targeted treatments based on genetic analysis.
The growing incidence of skin disorders is expected to drive the expansion of the personalized or customized skincare market during the forecast period. Skin disorders affect the appearance, structure, or function of the skin, often presenting as symptoms such as inflammation, rashes, itching, or changes in texture and color. A major factor contributing to the increase in skin disorders is heightened exposure to environmental pollutants, which can damage the skin's protective barrier, lead to inflammation, and worsen conditions such as acne, eczema, and dermatitis. Personalized skincare is increasingly favored for treating these disorders as it addresses the specific triggers and needs of an individual's skin, offering more effective treatment while reducing the risk of irritation compared to standard products. For example, in February 2025, Cancer Australia, a government agency, reported an estimated 18,257 new cases of melanoma and 1,314 related deaths. As a result, the rising prevalence of skin disorders is driving demand for personalized skincare solutions.
Leading players in the personalized or customized skincare market are focusing on the development of advanced technologies, such as robotic mini-labs, to automate the creation of tailored skincare formulations, enhance precision, and provide faster, more efficient solutions customized to individual skin needs. Robotic mini-labs are compact, automated systems that formulate skincare products based on personalized data. For example, in March 2025, SmartSKN, a Canadian company specializing in AI-powered beauty solutions, launched K-OWN, an AI-driven platform integrated with robotic mini-labs to produce fresh, customized skincare products in just minutes. This innovative platform allows consumers to design their own custom Korean skincare products, precisely tailored to their unique skin requirements. By leveraging artificial intelligence, K-OWN delivers a highly personalized skincare experience, transforming how consumers approach skincare by providing solutions based on individual needs.
In August 2023, L'Oreal, a French beauty giant, acquired Aesop for an undisclosed sum. This acquisition aimed to reinforce L'Oreal's position in the luxury skincare market and accelerate Aesop's global expansion, especially in China and within the travel retail sector. The deal marked L'Oreal's largest acquisition to date, highlighting its strategic emphasis on high-end beauty and wellness brands with significant growth potential. Aesop, an Australian luxury cosmetics brand, specializes in personalized skincare products.
Major players in the personalized or customized skin care market are Johnson & Johnson, Unilever PLC, L'Oreal S.A., Colgate-Palmolive Company, The Estee Lauder Companies Inc., Beiersdorf AG, Shiseido Company Limited, Aptar Beauty+Home, Amway Corporation, Curology Inc., Glow Recipe, Function of Beauty, Skin Authority, Tula Beauty, Proven Skincare, MySkinBuddy, SkinCeuticals Custom D.O.S.E, DermaCare, Lumin, Skin Inc.
North America was the largest region in the personalized or customized skin care market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in personalized or customized skin care report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the personalized or customized skin care market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The personalized or customized skin care market consists of sales of face masks, toners, eye creams and night creams. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Personalized Or Customized Skin Care Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on personalized or customized skin care market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for personalized or customized skin care ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The personalized or customized skin care market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.