PUBLISHER: The Business Research Company | PRODUCT CODE: 1751179
PUBLISHER: The Business Research Company | PRODUCT CODE: 1751179
Whole Grain Foods Global Market Report 2025
Whole grain foods are products made from grains that retain all three essential parts of the grain kernel the bran, germ, and endosperm in their natural proportions. These foods are rich in fiber, vitamins, and minerals, providing more nutritional benefits compared to refined grains. Whole grain foods promote overall health and are linked to reduced risks of heart disease, diabetes, and obesity. Their primary purpose is to offer nutritious, minimally processed options that support long-term wellness.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The main types of whole grain foods include whole grain cereals, whole grain bread, whole grain snacks, whole grain pasta, and other product types. Whole grain cereals are foods made from grains that include all three parts of the grain kernel bran, germ, and endosperm maintaining their natural proportions. These products are available in both conventional and organic forms. Primary sources of whole grains include maize, wheat, brown rice, oats, rye, barley, quinoa, multi-grain blends, and other grains. Whole grain foods are distributed through various channels, such as supermarkets and hypermarkets, convenience stores, online retailers, specialty stores, and other outlets. The primary consumers of these foods include health-conscious individuals, fitness enthusiasts, families with children, food lovers, home cooks, and those with dietary restrictions.
The whole grain foods market research report is one of a series of new reports from The Business Research Company that provides whole grain foods market statistics, including the whole grain foods industry global market size, regional shares, competitors with the whole grain foods market share, detailed whole grain foods market segments, market trends, and opportunities, and any further data you may need to thrive in the whole grain foods industry. This whole grain foods market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The whole grain foods market size has grown strongly in recent years. It will grow from$38.15 billion in 2024 to $41.11 billion in 2025 at a compound annual growth rate (CAGR) of 7.8%. The growth observed in the past can be attributed to factors such as rising health consciousness, the increasing prevalence of chronic diseases, growing awareness of dietary guidelines, rising demand for sustainable and natural foods, and the growing popularity of plant-based diets.
The whole grain foods market size is expected to see strong growth in the next few years. It will grow to$54.72 billion in 2029 at a compound annual growth rate (CAGR) of 7.4%. This growth during the forecast period is driven by factors such as a growing focus on fiber-rich diets, increasing demand for natural and minimally processed foods, rising environmental and sustainability concerns, the growing popularity of ancient grains, and a rising consumer preference for bakery products. Key trends in the forecast period include the development of clean-label formulations, the integration of whole grains into ready-to-eat formats, innovations in grain fermentation, advancements in precision farming technologies, and the creation of plant-based whole grain meals.
The growing consumer preference for bakery products is expected to drive the expansion of the whole grain foods market. Bakery products, which include items such as bread, cakes, pastries, cookies, and other baked goods, are made from dough or batter and are typically baked. The increasing consumer preference for bakery items stems from the rising demand for convenience, ready-to-eat snacks, and healthier, innovative options. Whole grain foods enhance bakery products by providing added nutritional value and rich, hearty flavors, making them especially attractive to health-conscious consumers. They improve the texture and fiber content of products, contributing to balanced diets while still maintaining great taste. For example, in December 2023, the Bureau of Labor Statistics, a US-based government agency, reported that the average annual food expenditure on cereals and bakery products rose from $672 in 2021 to $712 in 2022. This growing preference for bakery products is fueling the growth of the whole grain foods market.
Leading companies in the whole grain foods market are focusing on developing innovative products, such as whole grain bread rolls, to meet the needs of health-conscious consumers and broaden their product offerings. Whole grain bread rolls are made from whole or multi-grain flour and provide a healthier, fiber-rich alternative to traditional white bread. For example, in November 2024, Flowers Foods, a US-based bakery and cake company, launched Organic Rock 'N' Rolls. These soft, hearty rolls are made with organic ingredients, including whole wheat, barley, oats, and flax seeds, and provide 12 grams of whole grains per serving. These rolls are versatile for use in snacks, meals, or sliders and are available in 12-count packages.
In April 2024, Bridor, a subsidiary of Groupe Le Duff, a France-based foodservice company, acquired Pandriks Holding B.V. for an undisclosed amount. With this acquisition, Bridor aims to strengthen its presence in key European markets, especially the Netherlands and Germany, expand its production capacity, and enhance its product offerings in organic and artisanal breads. Pandriks Holding B.V., a Netherlands-based bakery company, specializes in producing 100% natural and organic sourdough bread, many of which are made with whole grains.
Major players in the whole grain foods market are Cargill Incorporated, Nestle S.A., PepsiCo Inc., Viterra Limited, The Kraft Heinz Company, Associated British Foods, General Mills Inc., Kellogg Company, Conagra Brands Inc., Campbell Soup Company, Post Holdings Inc, Barilla G. e R. Fratelli S.p.A., The Hain Celestial Group Inc, Warburtons Limited, Nature's Path Foods Inc., Bob's Red Mill Natural Foods Inc., Grain Millers, Hometown Food Company, Silver Hills Bakery, Bluebird Grain Farms.
North America was the largest region in the whole grain foods market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in whole grain foods report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the whole grain foods market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The whole grain foods market consists of sales of oatmeal, popcorn, granola bars, and crackers. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Whole Grain Foods Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
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Table of Contents
1. Executive Summary
2. Whole Grain Foods Market Characteristics
3. Whole Grain Foods Market Trends And Strategies
4. Whole Grain Foods Market - Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Trade Wars and Tariffs, And Covid And Recovery On The Market
5. Global Whole Grain Foods Growth Analysis And Strategic Analysis Framework
- 5.1. Global Whole Grain Foods PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)
- 5.2. Analysis Of End Use Industries
- 5.3. Global Whole Grain Foods Market Growth Rate Analysis
- 5.4. Global Whole Grain Foods Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)
- 5.5. Global Whole Grain Foods Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)
- 5.6. Global Whole Grain Foods Total Addressable Market (TAM)
6. Whole Grain Foods Market Segmentation
7. Whole Grain Foods Market Regional And Country Analysis
8. Asia-Pacific Whole Grain Foods Market
9. China Whole Grain Foods Market
10. India Whole Grain Foods Market
11. Japan Whole Grain Foods Market
12. Australia Whole Grain Foods Market
13. Indonesia Whole Grain Foods Market
14. South Korea Whole Grain Foods Market
15. Western Europe Whole Grain Foods Market
16. UK Whole Grain Foods Market
17. Germany Whole Grain Foods Market
18. France Whole Grain Foods Market
19. Italy Whole Grain Foods Market
20. Spain Whole Grain Foods Market
21. Eastern Europe Whole Grain Foods Market
22. Russia Whole Grain Foods Market
23. North America Whole Grain Foods Market
24. USA Whole Grain Foods Market
25. Canada Whole Grain Foods Market
26. South America Whole Grain Foods Market
27. Brazil Whole Grain Foods Market
28. Middle East Whole Grain Foods Market
29. Africa Whole Grain Foods Market
30. Whole Grain Foods Market Competitive Landscape And Company Profiles
31. Whole Grain Foods Market Other Major And Innovative Companies
32. Global Whole Grain Foods Market Competitive Benchmarking And Dashboard
33. Key Mergers And Acquisitions In The Whole Grain Foods Market
34. Recent Developments In The Whole Grain Foods Market
35. Whole Grain Foods Market High Potential Countries, Segments and Strategies
36. Appendix
