PUBLISHER: The Business Research Company | PRODUCT CODE: 1760119
PUBLISHER: The Business Research Company | PRODUCT CODE: 1760119
Gaming console rental services allow users to rent gaming consoles for a limited period rather than purchasing them. These services typically provide flexible rental periods, convenient home delivery, and may include popular games and accessories. Their primary objective is to make premium gaming more accessible and affordable, particularly for those who prefer not to commit to buying a console. This model is well-suited for casual gamers, temporary use, or those wanting to try out a console before deciding to purchase it.
The main types of consoles available for rental include PlayStation, Xbox, Nintendo, and others. PlayStation, a leading gaming console brand, is a popular choice in rental services due to its high-performance models, exclusive games, advanced graphics, and immersive experiences. The game library includes new releases, classic games, exclusive titles, and multiplayer options, available through various rental models such as online rentals, in-store options, subscription-based services, and pay-per-use rentals. Rentals are offered for different durations, such as short-term, long-term, single-day, or weekend packages, catering to various target audiences including individual gamers, families, and corporate clients.
The gaming console rental services market research report is one of a series of new reports from The Business Research Company that provides gaming console rental services market statistics, including the gaming console rental services industry global market size, regional shares, competitors with the gaming console rental services market share, detailed gaming console rental services market segments, market trends, and opportunities, and any further data you may need to thrive in the gaming console rental services industry. This gaming console rental services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The gaming console rental services market size has grown rapidly in recent years. It will grow from $2.08 billion in 2024 to $2.33 billion in 2025 at a compound annual growth rate (CAGR) of 11.7%. The growth during the historical period can be attributed to the growing demand for affordable gaming options, the increasing popularity of gaming among the youth, a rise in short-term entertainment needs, expanding internet penetration, and the increasing number of gaming events and parties.
The gaming console rental services market size is expected to see rapid growth in the next few years. It will grow to $3.58 billion in 2029 at a compound annual growth rate (CAGR) of 11.4%. The growth during the forecast period can be attributed to the rising awareness of rental services through online platforms, increased interest in multiplayer and social gaming experiences, a surge in temporary usage needs for parties and events, greater adoption of sustainable and sharing economy models, and the growing availability of subscription-based rental models. Key trends during the forecast period include advancements in cloud gaming and streaming technologies, the development of advanced rental platforms with user-friendly interfaces, innovation in subscription-based rental models, the integration of AI for personalized rental recommendations, and the use of mobile apps for easy booking and tracking.
The growth of e-sports is expected to accelerate the expansion of the gaming console rental services market. E-sports, short for electronic sports, refers to organized video game competitions where players or teams compete for rewards and prestige. The rise of e-sports is fueled by increasing online viewership, as more people stream competitive gaming, which attracts larger audiences and boosts sponsorship and investment. This surge in e-sports has heightened interest in high-performance gaming, leading more people to seek premium consoles. Rental services benefit by offering affordable access, appealing to both casual gamers and e-sports enthusiasts. For example, in May 2024, Esports News UK, a UK-based online publication covering UK esports, reported that revenues from UK gaming events and venues surged by 140% year-on-year, reaching £10.3 million ($11.05) in 2023, compared to £4.35 million ($4.66) in 2022. As a result, the rise of e-sports is driving growth in the gaming console rental services market.
Leading companies in the gaming console rental services market are focusing on developing advanced solutions, such as physical disc and video game rental services, to meet the growing demand for flexible, cost-effective entertainment options. These services allow customers to rent games for a limited period, providing access to a variety of titles without the need to own them. This offers an affordable way to explore new games or enjoy gaming without purchasing every title. For example, in April 2025, GEO, a Japan-based company specializing in rental services, introduced a PlayStation 5 rental service in response to declining CD and DVD rental sales and the PS5's price increase in Japan. The service quickly gained popularity, with half of GEO's 400 stores reporting full rental capacity within a month. Customers can rent a PS5 for eight days at 980 JPY ($6.90 USD) or extend the rental to 15 days for 1,780 JPY ($12.50 USD). The service operates on a factory reset basis, ensuring no saved data is carried over between rentals. GEO's rental model provides lower-cost access to high-priced consoles and has proven successful across the country.
In March 2025, Sony Corporation, a Japan-based conglomerate, formed a partnership with Raylo to introduce a new PS5 rental service across the UK. The collaboration aims to offer customers flexible, subscription-based access to PlayStation 5 consoles and accessories, allowing them to lease the hardware monthly through various plans. Raylo is a UK-based provider specializing in leasing services for PlayStation consoles.
Major players in the gaming console rental services market are Aaron's LLC, Rent-A-Center Inc., Mr Rental Australia Pty Ltd., Rent One LLC, Grover Group GmbH, GameFly Inc., Rent The Roo Pty Ltd, Premier Rental-Purchase LLC, Rent4Keeps Pty Ltd, SharePal, Boomerang Rentals Ltd., IndianRenters.com, Fully Loaded Electronics LLC, Abbey Road Entertainment Inc., Hughes Electrical Ltd, Etech Rentals LLC, Fat Llama Ltd., Rentit4Me India Pvt. Ltd., CarnivalGuru, Craving For Gaming, Gearbooker B.V., and Game Wagon India.
North America was the largest region in the gaming console rental services market in 2024. The regions covered in gaming console rental services report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the gaming console rental services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The gaming console rental services market includes revenues earned by entities through delivery and pickup, pre-installed games, gaming accessories rental, and event and party packages. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Gaming Console Rental Services Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on gaming console rental services market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for gaming console rental services ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The gaming console rental services market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.