PUBLISHER: The Business Research Company | PRODUCT CODE: 1760603
PUBLISHER: The Business Research Company | PRODUCT CODE: 1760603
A massage chair is a specialized piece of furniture designed to deliver therapeutic massage techniques such as vibration, kneading, and heat therapy, which help promote relaxation and ease muscle tension. These chairs often come equipped with advanced features including zero gravity positioning, body scanning technology, and adjustable massage settings to enhance user comfort. They are commonly used in homes as well as commercial environments including spas and offices.
Massage chairs are available in several types, including airbag massage chairs, zero gravity massage chairs, full body massage chairs, heated massage chairs, and 2D, 3D, and 4D massage chairs, along with other variants. An airbag massage chair uses inflatable cushions to gently compress various parts of the body, improving circulation, easing muscle tension, and reducing fatigue. Based on their design, massage chairs can be classified as either conventional or robotic. They are used in a variety of settings such as residential areas, commercial facilities, and clubs. These products are sold through several distribution channels, including specialty stores, online retailers, supermarkets and hypermarkets, and other outlets. The primary end users of massage chairs are professional and consumer customers.
The massage chair market research report is one of a series of new reports from The Business Research Company that provides massage chair market statistics, including the massage chair industry global market size, regional shares, competitors with the massage chair market share, detailed massage chair market segments, market trends, and opportunities, and any further data you may need to thrive in the massage chair industry. This massage chair market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The massage chair market size has grown strongly in recent years. It will grow from $4.42 billion in 2024 to $4.85 billion in 2025 at a compound annual growth rate (CAGR) of 9.7%. Growth during the historic period can be attributed to the rising demand for wellness and relaxation, greater awareness of health benefits, increased preference for home based therapies, higher disposable income, and a growing emphasis on managing stress.
The massage chair market size is expected to see strong growth in the next few years. It will grow to $6.97 billion in 2029 at a compound annual growth rate (CAGR) of 9.5%. Growth in the forecast period can be attributed to the increasing adoption of smart technologies, rising health awareness among consumers, growing demand for home based healthcare solutions, the expansion of online retail platforms, and the rising popularity of personalized wellness options. Key trends expected during this period include technological improvements in massage chair functionalities, advancements in artificial intelligence and machine learning for customized user experiences, increased investment in research and development, progress in zero gravity and body scanning capabilities, and the use of mobile applications for remote operation.
The growing prevalence of hectic and stressful lifestyles is expected to drive the expansion of the massage chair market in the coming years. These lifestyles are characterized by extended work hours, high pressure situations, limited leisure time, and frequent exposure to both personal and professional stressors. The rise in such lifestyles is largely attributed to demanding work environments that involve long hours, tight deadlines, and constant multitasking, leaving individuals with minimal time for rest and self care. Massage chairs serve as a practical, affordable, and time saving solution for individuals seeking relief from stress and a way to relax at home. For example, in 2024, Ciphr Ltd., a human resources software and payroll solutions provider based in the United Kingdom, reported that approximately one in three people experienced stress due to family or relationship challenges (34 percent), followed by concerns over personal health (32 percent) and work related stress (30 percent). The percentage of individuals identifying work as a source of stress increased from 23 percent in 2021, reflecting a notable rise in job related stress. As a result, the increasing burden of hectic and stressful lifestyles is contributing to the growth of the massage chair market.
Leading companies in the massage chair market are increasingly adopting advanced technologies, such as duo sync systems, to improve the precision and coordination of massage functions, thereby offering a more personalized and therapeutic experience. Duo sync technology in massage chairs involves dual axis synchronization, which allows for coordinated vertical and horizontal massage motions with high accuracy. For example, in October 2024, Human Touch LLC, a wellness technology company based in the United States, introduced the Super Novo X, a cutting edge massage chair equipped with DuoSync dual massage motors, the HT Flex S and L Track System, and voice controlled virtual therapist features. This model integrates AI powered automation with ergonomic design to deliver a full body massage tailored to the unique needs of each user. Such innovations are transforming massage chairs into comprehensive wellness solutions that promote greater relaxation and health benefits across home and commercial environments.
In July 2023, CUCKOO International (MAL) Berhad, an appliances manufacturer based in Malaysia, entered into a partnership with Ogawa World Bhd to develop innovative massage chairs. Through this collaboration, both companies aim to strengthen their foothold in the health and wellness industry by combining their expertise and distribution capabilities. The focus is on expanding the premium wellness product segment, particularly massage chairs, while also exploring joint opportunities in product development, co branding efforts, and international market growth. Ogawa World Bhd is a Malaysia based retail company specializing in health and wellness products, with a focus on advanced relaxation and reflexology solutions.
Major players in the massage chair market are Panasonic Corporation, Brookstone Company Inc., Bodyfriend Inc., Fujiiryoki Co.Ltd., Family Inada Co.Ltd., Ogawa World Bhd, Infinity Massage Chairs, Sharper Image, Cozzia, Osaki Massage Chair, Human Touch LLC, Hutech Co. Ltd., OHCO, Luraco Technologies Inc., OSIM International Ltd., Kahuna Massage Chair, Zarifa, iRest Health Science and Technology Co. Ltd., Daiwa Massage Chairs, Fujita Massage Chair, OTA World LLC, and Synca Wellness.
North America was the largest region in the massage chair market in 2024. The regions covered in massage chair report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the massage chair market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The massage chair market consists of sales of reclining massage chair, vibrating massage chair, stretch massage chair, portable massage chair, kneading and tapping massage chair, hybrid massage chair, luxury smart massage chair. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Massage Chair Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on massage chair market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for massage chair ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The massage chair market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.