PUBLISHER: The Business Research Company | PRODUCT CODE: 1760678
PUBLISHER: The Business Research Company | PRODUCT CODE: 1760678
Personalized dietary supplements are customized nutritional products designed to meet an individual's specific health needs, lifestyle, and preferences. These supplements are formulated based on factors such as age, activity level, genetics, and health goals, providing precise amounts of nutrients to support optimal health and address specific deficiencies.
The main types of personalized dietary supplements include vitamins, minerals, botanicals, amino acids, enzymes, and probiotics. Personalized vitamin supplements focus on optimizing nutrient intake based on individual health needs, driven by the growing awareness of vitamins' role in disease prevention and overall wellness. These supplements are available in various forms, including tablets, capsules, powders, liquids, and others, and are distributed through several channels, such as pharmacies, supermarkets, online stores, health and wellness shops, and more. They serve a variety of applications, including as additional supplements, medicinal supplements, sports nutrition, and support for lifestyle diseases, inherited conditions, and others. End-users of these supplements include hospitals, clinics, home care settings, wellness and fitness centers, ambulatory care facilities, and others.
The personalized dietary supplements market research report is one of a series of new reports from The Business Research Company that provides personalized dietary supplements market statistics, including the personalized dietary supplements industry global market size, regional shares, competitors with the personalized dietary supplements market share, detailed personalized dietary supplements market segments, market trends, and opportunities, and any further data you may need to thrive in the personalized dietary supplements industry. This personalized dietary supplement market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The personalized dietary supplements market size has grown rapidly in recent years. It will grow from $8.47 billion in 2024 to $9.44 billion in 2025 at a compound annual growth rate (CAGR) of 11.4%. The growth during the historic period can be attributed to increasing consumer awareness of health and wellness, a rising demand for personalized nutrition, advancements in data analysis and genetic testing technologies, a growing focus on mental health and cognitive function, as well as an increase in disposable income and a greater willingness to invest in health products.
The personalized dietary supplements market size is expected to see rapid growth in the next few years. It will grow to $14.49 billion in 2029 at a compound annual growth rate (CAGR) of 11.3%. The projected growth in the forecast period can be attributed to the growing adoption of personalized health apps and platforms, the increasing popularity of e-commerce for health products, the rise in collaborations between tech companies and healthcare providers, a growing interest in plant-based and natural supplements, and a heightened focus on the aging population and age-related health concerns. Key trends expected during this period include advancements in AI and machine learning for personalized recommendations, the development of advanced genetic testing for tailored supplement regimens, innovations in customized supplement delivery formats, progress in sustainable and eco-friendly supplement ingredients, and continued research on gut health and its impact on nutrition.
The increasing prevalence of lifestyle-related diseases is expected to drive the growth of the personalized dietary supplement market in the coming years. Lifestyle-related diseases are health conditions primarily caused by a person's daily habits and choices, including heart disease, type 2 diabetes, obesity, hypertension, certain cancers, and mental health issues. These diseases are rising due to physical inactivity, which contributes to weight gain, poor heart health, and reduced insulin sensitivity, thereby increasing the risk of chronic conditions. The growing prevalence of lifestyle-related diseases creates a demand for personalized dietary supplements, which offer targeted nutrition to help manage or prevent specific health issues. These supplements can address individual needs, correct deficiencies, and support overall well-being. For example, in June 2024, the National Health Service (NHS) in the UK reported that 3,615,330 individuals registered with a general practitioner (GP) were diagnosed with non-diabetic hyperglycemia or pre-diabetes in 2023, marking an 18% increase from 2022. Therefore, the rising prevalence of lifestyle-related diseases is significantly contributing to the growth of the personalized dietary supplement market.
Leading companies in the personalized dietary supplements market are focusing on developing innovative products, such as custom vitamin supplements, to engage consumers through data-driven nutrition solutions. Custom vitamin supplements are nutritional products designed to cater to an individual's specific health needs, lifestyle, and biological data, often determined through questionnaires, DNA tests, or lab results. These products provide personalized nutrition based on unique dietary and physiological requirements. For instance, in December 2024, Bioniq, a UK-based provider of personalized nutritional support, launched Build Your Own, a hyper-personalized vitamin supplement. This product allows individuals with special health needs, such as allergies, vitamin and mineral intolerances, or chronic conditions, to create customized supplement formulas by selecting from over 50 nutrients or following AI-driven recommendations based on their health data.
In January 2022, Bioniq, a UK-based personalized health tech company, acquired Loewi for an undisclosed amount. This acquisition allowed Bioniq to strengthen its position in the European personalized nutrition market by gaining access to Loewi's advanced blood diagnostics and AI-driven supplement personalization technology. The move accelerated Bioniq's mission to provide science-backed, tailored health solutions to a broader audience across Europe. Loewi, a Germany-based personalized health and nutrition company, specializes in creating tailored dietary supplements that meet individual health needs.
Major players in the personalized dietary supplements market are Archer-Daniels-Midland Company (ADM), Pfizer Inc., Bayer AG, Abbott Laboratories, Danone SA, Glanbia plc, Herbalife Nutrition Ltd., Amway Corporation, Nature's Bounty, Metagenics Inc., Iovate Health Sciences International Inc., Nutiva Inc., MusclePharm Corporation, Reliance Vitamin Company Inc., Viome Life Sciences Inc., Hum Nutrition Inc., Persona Nutrition, Bioniq Ltd., Rootine, Nourished.
North America was the largest region in the personalized dietary supplements market in 2024. Asia-Pacifc is expected to be the fastest-growing region in the forecast period. The regions covered in personalized dietary supplements report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the personalized dietary supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The personalized dietary supplements market consists of sales of omega fatty acids, antioxidants, herbal extracts, protein, and fiber. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values and are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Personalized Dietary Supplements Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on personalized dietary supplements market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for personalized dietary supplements ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The personalized dietary supplements market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.