Nutritional supplements are products designed to augment the diet by providing essential nutrients that may be lacking or insufficient in a person's regular intake. These supplements encompass a wide range of products, including vitamins, minerals, amino acids, enzymes, and botanicals, among others.
The nutritional supplements market consists of sales, by entities (organizations, sole traders and partnerships), of nutritional supplements utilized by individuals across various age groups and life stages, from infants to the elderly, and are often consumed to support general health, enhance athletic performance, manage specific health conditions, or compensate for dietary deficiencies.
The global nutritional supplements market was valued at $290,607.39 million in 2019 which grew till 2024 at a compound annual growth rate (CAGR) of more than 7.00%.
Increasing Consumer Interest In Personalized Nutrition
Increasing consumer interest in personalized nutrition fueled the growth of the nutritional supplements market in the historic period. Nutritional supplements support the growing consumer interest in personalized nutrition by offering tailored solutions based on individual health needs, lifestyle, and genetic profiles. This customization enhances effectiveness and consumer satisfaction, making supplements a key component in achieving targeted wellness goals. For instance, in January 2025, according to the article from FoodNavigator, a France-based online news source for the food and beverage industry, as of February 2024, the proportion of consumers adhering to the keto diet has experienced a modest but notable increase, rising from 3.2% to 3.4% overall. This upward trend is reflected across several key European markets, with the UK increasing from 1.8% to 2%, France from 1.9% to 2.3%, Germany from 1.2% to 2.3%, and Italy from 1.5% to 2.3%. Therefore, the Increasing consumer interest in personalized nutrition drove the growth of the nutritional supplements market.
Functional Plant-Based Supplements For Modern Lifestyles
Major companies operating in the nutritional supplements market are focusing on product innovations, such as plant-based nutrition products, to cater to the growing demand for sustainable, vegan, and allergy-friendly alternatives that support overall health and wellness. A plant-based nutrition product is a dietary supplement made primarily from plant-derived ingredients, designed to provide essential nutrients and support overall health, often catering to vegan, vegetarian, or allergy-sensitive consumers. For instance, in April 2024, MiracleMe, an India-based wellness company, launched its revolutionary plant-based nutrition products-unique orally dissolving powders crafted from fruits and vegetables, free from sugar and preservatives, and manufactured. These innovative supplements aim to address widespread micronutrient deficiencies and seamlessly integrate wellness into daily routines, leveraging a direct-to-consumer model across both physical and online channels.
The global nutritional supplements market is fragmented, with a large number of players operating in the market. The top 10 competitors in the market made up 8.55% of the total market in 2024.
Nutritional Supplements Global Market Opportunities And Strategies To 2034 from The Business Research Company provides the strategists; marketers and senior management with the critical information they need to assess the global nutritional supplements market as it emerges from the COVID-19 shut down.
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Where is the largest and fastest-growing market for nutritional supplements? How does the market relate to the overall economy; demography and other similar markets? What forces will shape the market going forward? The nutritional supplements market global report from The Business Research Company answers all these questions and many more.
The report covers market characteristics; size and growth; segmentation; regional and country breakdowns; competitive landscape; market shares; trends and strategies for this market. It traces the market's history and forecasts market growth by geography. It places the market within the context of the wider nutritional supplements market; and compares it with other markets.
The report covers the following chapters
- Introduction And Market Characteristics:- Brief introduction to the segmentations covered in the market, definitions and explanations about the segment by type, by formulation, by ingredient, by distribution channel, by end users.
- Key Trends:- Highlights the major trends shaping the global market. This section also highlights likely future developments in the market.
- Growth Analysis And Strategic Analysis Framework:- Analysis on PESTEL, end use industries, market growth rate, global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods, forecast growth contributors and total addressable market (TAM).
- Global Market Size And Growth:- Global historic (2019-2024) and forecast (2024-2029, 2034F) market values and drivers and restraints that support and control the growth of the market in the historic and forecast periods.
- Regional And Country Analysis:- Historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison by region and country.
- Market Segmentation:- Contains the market values (2019-2024) (2024-2029, 2034F) and analysis for each segment by type, lending channel and by end user in the market. Historic (2019-2024) and forecast (2024-2029) and (2029-2034) market values and growth and market share comparison by region market.
- Regional Market Size And Growth: - Regional market size (2024), historic (2019-2024) and forecast (2024-2029, 2034F) market values and growth and market share comparison of countries within the region. This report includes information on all the regions Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa and major countries within each region.
- Competitive Landscape:- Details on the competitive landscape of the market, estimated market shares and company profiles of the leading players.
- Other Major And Innovative Companies: - Details on the company profiles of other major and innovative companies in the market
- Competitive Benchmarking:- Briefs on the financials comparison between major players in the market.
- Competitive Dashboard:- Briefs on competitive dashboard of major players.
- Key Mergers And Acquisitions:- Information on recent mergers and acquisitions in the market covered in the report. This section gives key financial details of mergers and acquisitions, which have shaped the market in recent years.
- Market Opportunities And Strategies:- Describes market opportunities and strategies based on findings of the research, with information on growth opportunities across countries, segments and strategies to be followed in those markets.
- Conclusions And Recommendations:- This section includes recommendations for nutritional supplements market providers in terms of product/service offerings geographic expansion, marketing strategies and target groups next five years.
- Appendix:- This section includes details on the NAICS codes covered, abbreviations and currencies codes used in this report.
Markets Covered:
- 1) By Type: Vegan Sport Nutrition; Meal Replacement Shakes; Food Supplements; Other Types
- 2) By Formulation: Tablets; Capsules; Powder; Soft Gels; Liquid; Other Formulations
- 3) By Ingredient: Botanicals; Vitamins; Minerals; Proteins And Amino Acids; Fish Oils; Fibers And Specialty Carbohydrates; Enzymes; Other Ingredients
- 4) By Distribution Channel: Super Market/Hyper Market; Retail Pharmacies; Direct Selling; Drug Stores; E-Commerce
- 5) By End User: Infant; Children; Adults; Pregnant Women; Elderly
- Companies Mentioned: Abbott Laboratories; Nestle S.A.; Nature's Sunshine Products, Inc.; Archer Daniels Midland Company; Amway Corp.
- Countries: China; Australia; India; Indonesia; Japan; South Korea; USA; Canada; Brazil; France; Germany; UK; Italy; Spain; Russia
- Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
- Time-series: Five years historic and ten years forecast.
- Data: Ratios of market size and growth to related markets; GDP proportions; expenditure per capita; nutritional supplements indicators comparison.
- Data segmentations: country and regional historic and forecast data; market share of competitors; market segments.
- Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.