Nutritional Supplements Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, Segmented By Product, By Formulation, By Distribution Channel, By Region and Competition, 2020-2030F

Description

The Global Nutritional Supplements Market, valued at USD 394.02 Billion in 2024, is projected to experience a CAGR of 5.96% to reach USD 557.66 Billion by 2030. Nutritional supplements encompass products designed to augment the diet, providing essential nutrients such as vitamins, minerals, herbs, botanicals, and amino acids to support overall health. The global market's expansion is fundamentally driven by increasing consumer awareness of preventative healthcare, an aging population seeking to maintain well-being, and a rising focus on self-care.

Market Overview
Forecast Period	2026-2030
Market Size 2024	USD 394.02 Billion
Market Size 2030	USD 557.66 Billion
CAGR 2025-2030	5.96%
Fastest Growing Segment	Sports Nutrition
Largest Market	Asia Pacific

Key Market Drivers

The global nutritional supplements market is significantly propelled by increasing consumer health and wellness awareness, alongside the profound shift in global aging population demographics. Heightened awareness among consumers regarding proactive health management and preventative care directly translates into greater engagement with nutritional supplements. This trend is evidenced by consistent usage rates, as according to the Council for Responsible Nutrition's 2024 Consumer Survey, released October 29, 2024, in its press release "CRN Survey Shows Consistent Supplement Usage with Increase of Specialty Product Use Over Time", three-quarters of Americans consistently utilize dietary supplements.

Key Market Challenges

A significant challenge impeding sustained market expansion is the complex and varied international regulatory landscape. The absence of harmonized global standards for product definition, claims, and safety creates substantial barriers to entry and operational complexities for manufacturers. Companies aiming for worldwide distribution must navigate a multitude of diverse national requirements, demanding considerable investment in legal and scientific expertise for each distinct market. This regulatory fragmentation directly hampers product innovation by necessitating extensive adaptations for different regions, leading to delayed product launches and increased development costs. It further restricts market access, thereby limiting the potential for achieving economies of scale across global operations.

Key Market Trends

Personalized Nutrition Solutions signify a major evolution in the nutritional supplements market, moving beyond a universal approach to deliver tailored products and recommendations. This trend leverages advancements in diagnostic technologies and artificial intelligence to create customized formulations and precise dosage guidance based on individual biochemical, genetic, and lifestyle data. This enhances perceived efficacy and fosters consumer engagement, addressing specific health objectives more directly. According to the Council for Responsible Nutrition's 2024 Consumer Survey, released October 29, 2024, 69% of supplement users emphasized the importance of a personalized regimen when selecting their products. This strategic shift is driving innovation in product development and ingredient sourcing.

Key Market Players

Glanbia PLC
Abbott Laboratories Inc.
Nestle S.A.
Herbalife International of America, Inc.
Amway Corp.
PepsiCo India Holdings Pvt Ltd
Mondelez Global Direct Inc.
Science in Sport plc
THG PLC
Nutrivend Ltd

Report Scope:

In this report, the Global Nutritional Supplements Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Nutritional Supplements Market, By Product:

Sports Nutrition
Fat Burners
Dietary Supplements
Functional Foods and Beverages

Nutritional Supplements Market, By Formulation:

Tablets
Capsules
Powder
Soft gels
Liquid
Others

Nutritional Supplements Market, By Distribution Channel:

Online Pharmacies
Retail Pharmacies
Others

Nutritional Supplements Market, By Region:

North America
- United States
- Canada
- Mexico
Europe
- France
- United Kingdom
- Italy
- Germany
- Spain
Asia Pacific
- China
- India
- Japan
- Australia
- South Korea
South America
- Brazil
- Argentina
- Colombia
Middle East & Africa
- South Africa
- Saudi Arabia
- UAE

Competitive Landscape

Company Profiles: Detailed analysis of the major companies presents in the Global Nutritional Supplements Market.

Available Customizations:

Global Nutritional Supplements Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

1. Product Overview

1.1. Market Definition
1.2. Scope of the Market
- 1.2.1. Markets Covered
- 1.2.2. Years Considered for Study
- 1.2.3. Key Market Segmentations

2. Research Methodology

2.1. Objective of the Study
2.2. Baseline Methodology
2.3. Key Industry Partners
2.4. Major Association and Secondary Sources
2.5. Forecasting Methodology
2.6. Data Triangulation & Validation
2.7. Assumptions and Limitations

3. Executive Summary

3.1. Overview of the Market
3.2. Overview of Key Market Segmentations
3.3. Overview of Key Market Players
3.4. Overview of Key Regions/Countries
3.5. Overview of Market Drivers, Challenges, Trends

4. Voice of Customer

5. Global Nutritional Supplements Market Outlook

5.1. Market Size & Forecast
- 5.1.1. By Value
5.2. Market Share & Forecast
- 5.2.1. By Product (Sports Nutrition, Fat Burners, Dietary Supplements, Functional Foods and Beverages)
- 5.2.2. By Formulation (Tablets, Capsules, Powder, Soft gels, Liquid, Others)
- 5.2.3. By Distribution Channel (Online Pharmacies, Retail Pharmacies, Others)
- 5.2.4. By Region
- 5.2.5. By Company (2024)
5.3. Market Map

6. North America Nutritional Supplements Market Outlook

6.1. Market Size & Forecast
- 6.1.1. By Value
6.2. Market Share & Forecast
- 6.2.1. By Product
- 6.2.2. By Formulation
- 6.2.3. By Distribution Channel
- 6.2.4. By Country
6.3. North America: Country Analysis
- 6.3.1. United States Nutritional Supplements Market Outlook
  - 6.3.1.1. Market Size & Forecast
    - 6.3.1.1.1. By Value
  - 6.3.1.2. Market Share & Forecast
    - 6.3.1.2.1. By Product
    - 6.3.1.2.2. By Formulation
    - 6.3.1.2.3. By Distribution Channel
- 6.3.2. Canada Nutritional Supplements Market Outlook
  - 6.3.2.1. Market Size & Forecast
    - 6.3.2.1.1. By Value
  - 6.3.2.2. Market Share & Forecast
    - 6.3.2.2.1. By Product
    - 6.3.2.2.2. By Formulation
    - 6.3.2.2.3. By Distribution Channel
- 6.3.3. Mexico Nutritional Supplements Market Outlook
  - 6.3.3.1. Market Size & Forecast
    - 6.3.3.1.1. By Value
  - 6.3.3.2. Market Share & Forecast
    - 6.3.3.2.1. By Product
    - 6.3.3.2.2. By Formulation
    - 6.3.3.2.3. By Distribution Channel

7. Europe Nutritional Supplements Market Outlook

7.1. Market Size & Forecast
- 7.1.1. By Value
7.2. Market Share & Forecast
- 7.2.1. By Product
- 7.2.2. By Formulation
- 7.2.3. By Distribution Channel
- 7.2.4. By Country
7.3. Europe: Country Analysis
- 7.3.1. Germany Nutritional Supplements Market Outlook
  - 7.3.1.1. Market Size & Forecast
    - 7.3.1.1.1. By Value
  - 7.3.1.2. Market Share & Forecast
    - 7.3.1.2.1. By Product
    - 7.3.1.2.2. By Formulation
    - 7.3.1.2.3. By Distribution Channel
- 7.3.2. France Nutritional Supplements Market Outlook
  - 7.3.2.1. Market Size & Forecast
    - 7.3.2.1.1. By Value
  - 7.3.2.2. Market Share & Forecast
    - 7.3.2.2.1. By Product
    - 7.3.2.2.2. By Formulation
    - 7.3.2.2.3. By Distribution Channel
- 7.3.3. United Kingdom Nutritional Supplements Market Outlook
  - 7.3.3.1. Market Size & Forecast
    - 7.3.3.1.1. By Value
  - 7.3.3.2. Market Share & Forecast
    - 7.3.3.2.1. By Product
    - 7.3.3.2.2. By Formulation
    - 7.3.3.2.3. By Distribution Channel
- 7.3.4. Italy Nutritional Supplements Market Outlook
  - 7.3.4.1. Market Size & Forecast
    - 7.3.4.1.1. By Value
  - 7.3.4.2. Market Share & Forecast
    - 7.3.4.2.1. By Product
    - 7.3.4.2.2. By Formulation
    - 7.3.4.2.3. By Distribution Channel
- 7.3.5. Spain Nutritional Supplements Market Outlook
  - 7.3.5.1. Market Size & Forecast
    - 7.3.5.1.1. By Value
  - 7.3.5.2. Market Share & Forecast
    - 7.3.5.2.1. By Product
    - 7.3.5.2.2. By Formulation
    - 7.3.5.2.3. By Distribution Channel

8. Asia Pacific Nutritional Supplements Market Outlook

8.1. Market Size & Forecast
- 8.1.1. By Value
8.2. Market Share & Forecast
- 8.2.1. By Product
- 8.2.2. By Formulation
- 8.2.3. By Distribution Channel
- 8.2.4. By Country
8.3. Asia Pacific: Country Analysis
- 8.3.1. China Nutritional Supplements Market Outlook
  - 8.3.1.1. Market Size & Forecast
    - 8.3.1.1.1. By Value
  - 8.3.1.2. Market Share & Forecast
    - 8.3.1.2.1. By Product
    - 8.3.1.2.2. By Formulation
    - 8.3.1.2.3. By Distribution Channel
- 8.3.2. India Nutritional Supplements Market Outlook
  - 8.3.2.1. Market Size & Forecast
    - 8.3.2.1.1. By Value
  - 8.3.2.2. Market Share & Forecast
    - 8.3.2.2.1. By Product
    - 8.3.2.2.2. By Formulation
    - 8.3.2.2.3. By Distribution Channel
- 8.3.3. Japan Nutritional Supplements Market Outlook
  - 8.3.3.1. Market Size & Forecast
    - 8.3.3.1.1. By Value
  - 8.3.3.2. Market Share & Forecast
    - 8.3.3.2.1. By Product
    - 8.3.3.2.2. By Formulation
    - 8.3.3.2.3. By Distribution Channel
- 8.3.4. South Korea Nutritional Supplements Market Outlook
  - 8.3.4.1. Market Size & Forecast
    - 8.3.4.1.1. By Value
  - 8.3.4.2. Market Share & Forecast
    - 8.3.4.2.1. By Product
    - 8.3.4.2.2. By Formulation
    - 8.3.4.2.3. By Distribution Channel
- 8.3.5. Australia Nutritional Supplements Market Outlook
  - 8.3.5.1. Market Size & Forecast
    - 8.3.5.1.1. By Value
  - 8.3.5.2. Market Share & Forecast
    - 8.3.5.2.1. By Product
    - 8.3.5.2.2. By Formulation
    - 8.3.5.2.3. By Distribution Channel

9. Middle East & Africa Nutritional Supplements Market Outlook

9.1. Market Size & Forecast
- 9.1.1. By Value
9.2. Market Share & Forecast
- 9.2.1. By Product
- 9.2.2. By Formulation
- 9.2.3. By Distribution Channel
- 9.2.4. By Country
9.3. Middle East & Africa: Country Analysis
- 9.3.1. Saudi Arabia Nutritional Supplements Market Outlook
  - 9.3.1.1. Market Size & Forecast
    - 9.3.1.1.1. By Value
  - 9.3.1.2. Market Share & Forecast
    - 9.3.1.2.1. By Product
    - 9.3.1.2.2. By Formulation
    - 9.3.1.2.3. By Distribution Channel
- 9.3.2. UAE Nutritional Supplements Market Outlook
  - 9.3.2.1. Market Size & Forecast
    - 9.3.2.1.1. By Value
  - 9.3.2.2. Market Share & Forecast
    - 9.3.2.2.1. By Product
    - 9.3.2.2.2. By Formulation
    - 9.3.2.2.3. By Distribution Channel
- 9.3.3. South Africa Nutritional Supplements Market Outlook
  - 9.3.3.1. Market Size & Forecast
    - 9.3.3.1.1. By Value
  - 9.3.3.2. Market Share & Forecast
    - 9.3.3.2.1. By Product
    - 9.3.3.2.2. By Formulation
    - 9.3.3.2.3. By Distribution Channel

10. South America Nutritional Supplements Market Outlook

10.1. Market Size & Forecast
- 10.1.1. By Value
10.2. Market Share & Forecast
- 10.2.1. By Product
- 10.2.2. By Formulation
- 10.2.3. By Distribution Channel
- 10.2.4. By Country
10.3. South America: Country Analysis
- 10.3.1. Brazil Nutritional Supplements Market Outlook
  - 10.3.1.1. Market Size & Forecast
    - 10.3.1.1.1. By Value
  - 10.3.1.2. Market Share & Forecast
    - 10.3.1.2.1. By Product
    - 10.3.1.2.2. By Formulation
    - 10.3.1.2.3. By Distribution Channel
- 10.3.2. Colombia Nutritional Supplements Market Outlook
  - 10.3.2.1. Market Size & Forecast
    - 10.3.2.1.1. By Value
  - 10.3.2.2. Market Share & Forecast
    - 10.3.2.2.1. By Product
    - 10.3.2.2.2. By Formulation
    - 10.3.2.2.3. By Distribution Channel
- 10.3.3. Argentina Nutritional Supplements Market Outlook
  - 10.3.3.1. Market Size & Forecast
    - 10.3.3.1.1. By Value
  - 10.3.3.2. Market Share & Forecast
    - 10.3.3.2.1. By Product
    - 10.3.3.2.2. By Formulation
    - 10.3.3.2.3. By Distribution Channel

11. Market Dynamics

11.1. Drivers
11.2. Challenges

12. Market Trends & Developments

12.1. Merger & Acquisition (If Any)
12.2. Product Launches (If Any)
12.3. Recent Developments

13. Global Nutritional Supplements Market: SWOT Analysis

14. Porter's Five Forces Analysis

14.1. Competition in the Industry
14.2. Potential of New Entrants
14.3. Power of Suppliers
14.4. Power of Customers
14.5. Threat of Substitute Products

15. Competitive Landscape

15.1. Glanbia PLC
- 15.1.1. Business Overview
- 15.1.2. Products & Services
- 15.1.3. Recent Developments
- 15.1.4. Key Personnel
- 15.1.5. SWOT Analysis
15.2. Abbott Laboratories Inc.
15.3. Nestle S.A.
15.4. Herbalife International of America, Inc.
15.5. Amway Corp.
15.6. PepsiCo India Holdings Pvt Ltd
15.7. Mondelez Global Direct Inc.
15.8. Science in Sport plc
15.9. THG PLC
15.10. Nutrivend Ltd