PUBLISHER: The Business Research Company | PRODUCT CODE: 1769791
PUBLISHER: The Business Research Company | PRODUCT CODE: 1769791
Vitamins and dietary supplements are designed to complement the diet by providing essential nutrients such as vitamins, minerals, amino acids, and herbs that may be lacking in daily food intake. These products are intended to boost overall wellness, enhance immune function, and address nutritional deficiencies. They serve as a supplement to a balanced, nutritious diet rather than a substitute.
These supplements are available in various forms, including tablets, capsules, liquids, powders, soft gels, and gel caps. Tablets, in particular, are solid formulations that offer accurate dosing, extended shelf life, and ease of storage and transportation. They are distributed through multiple channels, including pharmacies, supermarkets or hypermarkets, and online platforms, and cater to different consumer groups such as infants, children, adults, pregnant women, and older adults.
The vitamin and dietary supplement market research report is one of a series of new reports from The Business Research Company that provides vitamin and dietary supplement market statistics, including the vitamin and dietary supplement industry global market size, regional shares, competitors with the vitamin and dietary supplement market share, detailed vitamin and dietary supplement market segments, market trends, opportunities, and any further data you may need to thrive in the vitamin and dietary supplement industry. This vitamin and dietary supplement market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The vitamin and dietary supplement market size has grown rapidly in recent years. It will grow from $167.70 billion in 2024 to $185.24 billion in 2025 at a compound annual growth rate (CAGR) of 10.5%. The growth observed during the historic period was driven by heightened awareness of chronic lifestyle diseases, increased focus on health and self-care among consumers, higher disposable incomes, expansion of e-commerce and digital health platforms, and a growing elderly population.
The vitamin and dietary supplement market size is expected to see rapid growth in the next few years. It will grow to $272.21 billion in 2029 at a compound annual growth rate (CAGR) of 10.1%. This projected growth will be supported by surging interest in customized nutrition and DNA-driven supplements, continued focus on immunity following the COVID-19 pandemic, increased popularity of plant-based and clean-label products, growing clinical research investments, and a shift toward preventive healthcare systems. Key trends anticipated in this period include advancements in personalized nutrition, demand for clean-label and transparent ingredients, integration of holistic health approaches, adoption of sustainable packaging, and innovations in supplement delivery methods.
The increasing focus on preventive healthcare is driving the growth of the vitamin and dietary supplement market. Preventive healthcare involves medical practices and lifestyle strategies aimed at preventing illness, detecting health issues early, and promoting overall wellness. Growing awareness of chronic diseases encourages people to take proactive measures to avoid health complications and reduce healthcare costs. Vitamins and dietary supplements are essential in this context, as they help fill nutritional gaps, support immune function, and reduce the risk of chronic diseases before they occur. For example, in March 2025, Eurostat, a Luxembourg-based government agency, reported that European Union countries spent €90.4 ($103.03) billion on preventive healthcare in 2022, which equates to 0.57% of the GDP, highlighting a substantial investment. As a result, the heightened focus on preventive healthcare is contributing to the expansion of the vitamin and dietary supplement market.
Leading companies in the vitamins and dietary supplements market are prioritizing the development of innovative products, such as science-based nutritional supplements, to deliver specific health benefits and enhance competitiveness through innovation and personalization. Science-backed nutritional products are created based on research and clinical studies, ensuring their efficacy and safety. These products are designed with proven ingredients to support targeted wellness objectives. For instance, in April 2023, LifeDNA, a U.S.-based health and wellness company, began offering DNA-based New Chapter vitamin and supplement recommendations. By leveraging nutrigenomics, LifeDNA provides users with personalized reports and daily nutritional advice, including customized supplement suggestions aligned with their unique genetic makeup, helping individuals maintain a wellness routine that meets their specific nutritional requirements.
In January 2022, Bioniq, a personalized health technology company based in the UK, acquired Loewi for an undisclosed amount. This acquisition allowed Bioniq to expand its footprint in the European personalized nutrition market, integrate Loewi's expertise in blood diagnostics and AI-powered supplement personalization, and advance its mission of offering scientifically backed, tailored health solutions to a wider European audience. Loewi, headquartered in Germany, specializes in providing personalized supplements.
Major players in the vitamin and dietary supplement market are Archer-Daniels-Midland Company (ADM), Pfizer Inc., Bayer AG, Danone SA, Nestle Health Science, Glanbia plc, Herbalife Nutrition Ltd., Amway Corporation, Nature's Bounty, Metagenics Inc., Iovate Health Sciences International Inc., Nutiva Inc., MusclePharm Corporation, Reliance Vitamin Company Inc., Viome Life Sciences Inc., Hum Nutrition Inc., Persona Nutrition, Bioniq Ltd., Nourished, Rootine.
North America was the largest region in the vitamin and dietary supplement market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in vitamins and dietary supplement report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the vitamins and dietary supplement market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The vitamins and dietary supplement market consists of sales of minerals, amino acids, enzymes, botanicals, and probiotics. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Vitamin And Dietary Supplement Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on vitamin and dietary supplement market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for vitamin and dietary supplement ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? The vitamin and dietary supplement market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the Russia-Ukraine war, rising inflation, higher interest rates, and the legacy of the COVID-19 pandemic.