PUBLISHER: The Business Research Company | PRODUCT CODE: 1807875
PUBLISHER: The Business Research Company | PRODUCT CODE: 1807875
Corporate identity design pertains to the visual aspects and branding tactics utilized to represent a company uniquely amidst its competitors. It encompasses a cohesive array of design elements and directives aimed at forging a unified and distinctive image for the organization.
The primary categories of corporate identity design comprise logo design, identity design, and brand design. Logo design involves crafting a visual symbol or emblem that encapsulates a brand, company, group, or individual. These designs are employed across diverse sectors including business, government, and others, and are utilized by various industry verticals such as technology and information, finance and banking, healthcare, retail and consumer goods, among others. This practice caters to entities of all sizes, including small and medium enterprises as well as large corporations.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are taking a toll on the professional services sector, especially within legal, consulting, architectural, and engineering fields. Increased duties on imported technology, software, office hardware, and digital infrastructure have pushed up operational costs for firms that rely on global systems and resources. Cross-border consulting engagements are experiencing delays and higher expenses due to elevated travel costs and limited access to international data and tools. Moreover, industries heavily impacted by tariffs such as manufacturing, construction, and logistics are reducing their reliance on outsourced services, dampening demand for professional support. In response, service providers are reassessing pricing models, strengthening ties with domestic vendors, and accelerating the adoption of AI and automation to maintain profitability and client satisfaction in an increasingly volatile environment.
The corporate identity design market research report is one of a series of new reports from The Business Research Company that provides corporate identity design market statistics, including corporate identity design industry global market size, regional shares, competitors with a corporate identity design market share, detailed corporate identity design market segments, market trends and opportunities, and any further data you may need to thrive in the corporate identity design industry. This corporate identity design market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The corporate identity design market size has grown rapidly in recent years. It will grow from $8.62 billion in 2024 to $9.86 billion in 2025 at a compound annual growth rate (CAGR) of 14.4%. The growth in the historic period can be attributed to rise in demand for effective brand communication, expansion of global businesses, need for consistent brand representation, increasing demand for corporate branding services from small and medium enterprises, rise in demands in emerging countries.
The corporate identity design market size is expected to see rapid growth in the next few years. It will grow to $16.36 billion in 2029 at a compound annual growth rate (CAGR) of 13.5%. The growth in the forecast period can be attributed to growing significance of online presence and digital channels, increasing globalization, increasing demand for corporate branding services, increasing competition among businesses to establish a unique brand identity, growing recognition of the importance of visual communication in brand building. Major trends in the forecast period include advancements in technology, demand for aesthetically designed logos, demand for customization and storytelling, development of visual language, popularity of digital media.
The forecast of 13.5% growth over the next five years reflects a modest reduction of 0.5% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. The imposition of tariffs could strain U.S. branding agencies by increasing prices for 3D rendering software and brand guideline management systems imported from France and Japan, potentially slowing rebranding projects while raising creative service fees for clients. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The corporate identity design market is set to grow significantly due to the increasing importance of online presence and digital channels. Online presence and digital channels encompass the methods used by brands or businesses to establish and maintain their online visibility. This rise in importance can be linked to higher brand awareness, increased customer engagement, better support services, and cost-effective marketing strategies. Corporate identity design plays a crucial role in enhancing brand recognition, building trust, and improving user experience, thus contributing to a more compelling online presence. For instance, a report published by the gov.UK website in February 2024 revealed that the digital sector contributed $171.25 million to the UK economy in 2022, accounting for 7.2% of the total UK gross value added (GVA), slightly up from 7.1% in 2021. Consequently, the growing significance of online presence and digital channels is fueling the growth of the corporate identity design market.
Leading companies in the corporate identity design market are developing innovative logos, such as Search Context, by harnessing AI to engage audiences across various digital platforms. Search Context represents an innovative brand identity leveraging AI's unique features to empower consumers, particularly those vulnerable to online fraud, and drive change in the digital landscape. For instance, in September 2023, Truecaller, a Sweden-based smartphone app company, unveiled Search Context, featuring a refreshed logo and a powerful new anti-fraud feature. This new branding not only enhances user security but also provides real-time information about phone numbers, with the AI identity engine offering contextual insights. Users searching for a number will receive notifications if the associated name has recently changed or is undergoing frequent changes.
In October 2022, Capgemini SE, a consulting and technology services company based in France, acquired Quantmetry for an undisclosed amount. Through this acquisition, Capgemini SE seeks to enhance its service offerings and bolster its position in the digital transformation market. Quantmetry, a data science and artificial intelligence consulting firm based in France, offers consulting services to help businesses leverage data effectively.
Major companies operating in the corporate identity design market are Frog Design Inc., WPP PLC, Omnicom Group Inc., Interpublic Group, Avery Dennison Corp, ACCO Brands Corp., VistaPrint, Trotec Laser Inc., Drytac Corp., FASTSIGNS International Inc, Signarama Inc., Lippincott Williams & Wilkins, Pentagram, Image360, Laminators Inc., Signs By Tomorrow co., IDEOWORKS Digital Marketing Agency, DesignerPeople, Wieden+Kennedy, Chermayeff & Geismar & Haviv, OH! Design Studio, King of Hearts, Conceptory, NinjaPromo, Gemini Sign Letters
North America was the largest region in the corporate identity design market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the corporate identity design market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the corporate identity design market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The corporate identity design market includes revenues earned by entities by providing services such as brand strategy and planning, brand book and guidelines creation, corporate identity kit design, corporate template design, and brand distribution and execution. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Corporate Identity Design Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on corporate identity design market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for corporate identity design ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The corporate identity design market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.