PUBLISHER: The Business Research Company | PRODUCT CODE: 1822805
PUBLISHER: The Business Research Company | PRODUCT CODE: 1822805
Corporate strategy is the comprehensive plan created by a company's top management to establish its long-term objectives and guide decision-making across all business units. It aims to maximize value creation by identifying the markets or industries in which to compete and determining how resources should be allocated. This strategy ensures sustainable growth and profitability by aligning business activities with the company's overall goals.
The main types of corporate strategy include growth strategy, stability strategy, retrenchment strategy, and combination strategy. A growth strategy involves plans to increase revenue, expand market presence, and achieve long-term success. Consulting services related to corporate strategy cover business model innovation, market research and analysis, cost reduction strategies, and performance improvement strategies, as well as technological elements such as technology adoption, device preferences, and internet usage patterns. This strategy is applied across small, medium, and large enterprises, serving a wide range of industry verticals including banking, financial services, and insurance; healthcare; information technology and telecommunications; manufacturing; retail; and others.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The rapid escalation of U.S. tariffs and the resulting trade tensions in spring 2025 are significantly impacting the professional services sector, particularly in legal, consulting, architectural, and engineering domains. Higher costs for imported technology, software licenses, office equipment, and digital infrastructure have raised operational expenses for firms reliant on global tools and platforms. International consulting projects are facing delays or cost overruns due to increased travel expenses and restricted access to foreign-sourced data and tools. Additionally, clients in manufacturing, construction, and logistics, heavily affected by tariffs are cutting back on outsourced services, squeezing demand for professional expertise. As a result, service providers are reevaluating pricing structures, expanding domestic supplier relationships, and investing in AI-driven solutions to sustain profitability and client engagement amid economic uncertainty.
The corporate strategy market research report is one of a series of new reports from The Business Research Company that provides corporate strategy market statistics, including the corporate strategy industry's global market size, regional shares, competitors with the corporate strategy market share, detailed corporate strategy market segments, market trends and opportunities, and any further data you may need to thrive in the corporate strategy market. This corporate strategy market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The corporate strategy market size has grown strongly in recent years. It will grow from $22.49 billion in 2024 to $24.72 billion in 2025 at a compound annual growth rate (CAGR) of 9.9%. The growth during the historic period can be attributed to increasing reliance on external strategy consultants, a rising focus on customer-centric strategies, growing demand for cost optimization, heightened importance of corporate risk management, and the expanding trend of digital-first business models.
The corporate strategy market size is expected to see strong growth in the next few years. It will grow to $35.63 billion in 2029 at a compound annual growth rate (CAGR) of 9.6%. The growth expected in the forecast period is driven by increasing demand for digital transformation, greater emphasis on business agility and resilience, a growing need for competitive differentiation, mounting pressure to optimize operational efficiency, and the increasing globalization of businesses. Key trends in the forecast period include the integration of data analytics platforms, advancements in cloud computing, adoption of technology-driven automation tools, incorporation of digital twin technology, and developments in cybersecurity frameworks.
The growing demand for digital transformation is expected to drive the expansion of the corporate strategy market going forward. Digital transformation involves adopting digital technologies to improve business processes, enhance customer experiences, and foster innovation across organizations. This demand is rising due to the increasing need to deliver faster, more personalized, and seamless customer experiences to maintain competitiveness. Corporate strategy supports digital transformation by aligning technology initiatives with long-term business objectives, ensuring cohesive and scalable implementation. It promotes innovation by integrating digital tools throughout operations, thereby improving efficiency, agility, and competitive advantage. For example, in July 2024, the Office for National Statistics, a UK government agency, reported that the digital infrastructure program had received a $535 million (£434 million) investment by 2022, with an additional $907 million (£736 million) allocated for 2023 to 2025. Therefore, the rising demand for digital transformation is fueling growth in the corporate strategy market.
Key players in the corporate strategy market are focusing on innovative solutions, such as optimizing capital expenditures, to improve resource allocation, enhance long-term value creation, and drive strategic growth initiatives. Capital expenditures refer to investments in fixed assets expected to provide benefits over an extended period, including infrastructure, machinery, or technology. For instance, in September 2024, BASF SE, a Germany-based chemical company, launched Winning Ways, a strategy built around four levers: focus, accelerate, transform, and win. This approach aims to drive profitable growth, increase efficiency, and strengthen long-term competitiveness. It focuses on optimizing capital expenditures while delivering operational excellence, rapid innovation, and sustainable growth to create lasting stakeholder value.
In April 2024, Accenture plc, an Ireland-based professional services firm, acquired Intellera Consulting S.p.A. for an undisclosed amount. This acquisition is intended to bolster Accenture's leadership in Italy's public sector by enhancing digital transformation, innovation, and citizen-centric services through integrating advanced data, AI, and strategic consulting capabilities. Intellera Consulting S.p.A. is an Italy-based consulting firm specializing in corporate strategy services.
Major players in the corporate strategy market are Accenture plc., IBM Corporation, Deloitte Touche Tohmatsu Limited, Ernst & Young Global Limited, Capgemini SE, McKinsey & Company, Boston Consulting Group Inc., Booz Allen Hamilton Inc., Bain & Company Inc., A.T. Kearney Inc., Slalom LLC, Alvarez & Marsal Holdings LLC, Roland Berger Strategy Consultants GmbH, Oliver Wyman LLC, ZS Associates Inc., Mercer LLC, L.E.K. Consulting LLC, Grant Thornton LLP, AlixPartners LLP, Gallup Inc., Simon-Kucher & Partners GmbH, KPMG International Cooperative, PricewaterhouseCoopers International Limited.
North America was the largest region in the corporate strategy market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in corporate strategy report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the corporate strategy market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The corporate strategy market includes revenues earned by entities through strategic planning, mergers and acquisitions advisory, portfolio management, corporate restructuring, competitive analysis, and business transformation consulting. The market value includes the value of related services and tools sold by the service providers or bundled within the strategic consulting offering.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Corporate Strategy Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on corporate strategy market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for corporate strategy ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The corporate strategy market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.