PUBLISHER: The Business Research Company | PRODUCT CODE: 1811010
PUBLISHER: The Business Research Company | PRODUCT CODE: 1811010
Pregnancy care products encompass a variety of personal care, health, and wellness items designed to meet the physical and emotional needs of women during pregnancy and the postpartum period. These products are specifically formulated to be safe for both the mother and the developing fetus, and they commonly address concerns such as skin elasticity, stretch marks, hydration, nausea, hormonal changes, and nutritional support.
The primary types of pregnancy care products include stretch mark minimizers, breast creams, toning or firming lotions, itching prevention creams, nipple protection creams, body restructuring gels, stressed leg products, and other related items. Stretch mark minimizers are skincare products aimed at preventing and reducing the appearance of stretch marks by enhancing skin elasticity and maintaining hydration, particularly during pregnancy. These products are used across different stages of pregnancy, including pre-conception, the first, second, and third trimesters, as well as the postpartum period. Their applications span various areas such as orthopedic care, urinary incontinence, breast cancer care, pelvic pain, lymphedema, and pregnancy/postpartum care. End users include individual consumers (self-purchase), hospitals and healthcare facilities, pharmacies and drugstores, as well as e-commerce platforms and specialty boutiques.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sudden escalation of U.S. tariffs and the consequent trade frictions in spring 2025 are severely impacting the pharmaceutical companies contend with tariffs on APIs, glass vials, and lab equipment inputs with few alternative sources. Generic drug makers, operating on razor-thin margins, are especially vulnerable, with some reducing production of low-profit medicines. Biotech firms face delays in clinical trials due to tariff-related shortages of specialized reagents. In response, the industry is expanding API production in India and Europe, increasing inventory stockpiles, and pushing for trade exemptions for essential medicines.
The pregnancy care products market research report is one of a series of new reports from The Business Research Company that provides pregnancy care products market statistics, including the pregnancy care products industry global market size, regional shares, competitors with the pregnancy care products market share, detailed pregnancy care products market segments, market trends, and opportunities, and any further data you may need to thrive in the pregnancy care products industry. This pregnancy care products market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The pregnancy care products market size has grown strongly in recent years. It will grow from $30.08 billion in 2024 to $31.96 billion in 2025 at a compound annual growth rate (CAGR) of 6.2%. The growth during the historic period can be attributed to increased awareness of prenatal care, a rising number of pregnancies, greater emphasis on maternal wellness, growing demand for maternity-related products, and the rising adoption of pregnancy supplements.
The pregnancy care products market size is expected to see strong growth in the next few years. It will grow to $40.35 billion in 2029 at a compound annual growth rate (CAGR) of 6.0%. The growth in the forecast period can be attributed to increasing awareness about maternal health, rising disposable incomes, growing demand for organic and natural products, increasing birth rates, and a heightened focus on prenatal nutrition. Major trends expected during this period include advancements in product formulations, improvements in ingredient sourcing, expanded integration with e-commerce platforms, the use of technology-driven marketing strategies, and innovations in prenatal supplement delivery methods.
The rising birth rate is anticipated to drive the growth of the pregnancy care products market in the coming years. Birth rate refers to the number of live births within a population over a specific period, typically measured per 1,000 individuals annually. The increase in birth rates is largely attributed to improved access to healthcare services, which has enhanced maternal and child health outcomes and encouraged families to have more children. As a result, the growing number of births is expanding the population of expectant mothers who require a wide range of pregnancy care products. These include nutritional supplements, skincare items, maternity clothing, and health monitoring devices aimed at supporting a healthy pregnancy and improving maternal and neonatal outcomes. For example, in August 2024, the Centers for Disease Control and Prevention (CDC), a US-based public health agency, reported a total of 3,667,758 births in the United States in 2022, a slight increase from 3,664,292 births in 2021. This trend is contributing to the growing demand for pregnancy care products.
Leading companies in the pregnancy care products market are increasingly focusing on innovative solutions such as perineal gel pads to improve postpartum care and recovery for new mothers. Perineal gel pads, which can be either reusable or disposable, are designed to provide hot or cold therapy to the perineal area following childbirth. These pads help reduce swelling, relieve pain, soothe discomfort from stitches or tearing, and promote faster healing during the postpartum period. For instance, in January 2025, Lola, a US-based reproductive wellness and feminine care brand, introduced a clean postpartum product line. This collection includes a stretch mark prevention cream made with 15 botanical oils and extracts to support skin elasticity and reduce stretch marks, organic cotton postpartum pads that offer triple the absorbency of standard heavy pads for enhanced protection during postpartum bleeding, and hot and cold perineal gel pads accompanied by 24 disposable liners designed for targeted relief and quicker recovery in the perineal area.
In November 2024, The Good Glamm Group, a personal care and content-to-commerce company based in India, acquired The Moms Co. for an undisclosed sum. The acquisition aims to bolster The Good Glamm Group's footprint in the mom and baby care market by integrating The Moms Co.'s trusted brand and product portfolio into its content-to-commerce ecosystem. This strategic move is expected to accelerate the group's expansion across South Asia. The Moms Co. is a direct-to-consumer (D2C) brand in India that specializes in pregnancy, baby, and beauty care products.
Major players in the pregnancy care products market are Abbott Laboratories; CLARINS SAS; Lifevision Healthcare and Cosmetics Private Limited; Artsana India Private Limited; Expanscience S.A.S; Burt's Bees Inc; Mothercare (India) Limited; Me N Moms Private Limited; E.T. Browne Drug Co. Inc.; Hauck GmbH & Co. KG; Oscar Medicare Private Limited; Noodle & Boo LLC; Earth Mama Organics LLC; Himalaya Global Holdings Ltd.; Dabur India Limited; Biocorp Lifesciences Private Limited; Centurion Healthcare Private Limited; Amishi Consumer Technologies Private Limited; Mother Sparsh Baby Care Private Limited; The Spoiled Mama LLC; and Bloom and Blossom Limited.
North America was the largest region in the pregnancy care products market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in pregnancy care products report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.
The countries covered in the pregnancy care products market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The pregnancy care products market consists of sales of prenatal pills or tablets, prenatal gummies, prenatal powders or sachets, maternity creams or gels, maternity oils or serums, and maternity lotions or balms. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Pregnancy Care Products Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on pregnancy care products market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for pregnancy care products ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The pregnancy care products market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.