Content Streaming Global Market Report 2025

Content streaming entails the uninterrupted delivery of audio or video data from a server to a computer or mobile device via the internet, enabling real-time playback.

The primary platforms for content streaming encompass smartphones, laptops & desktops, smart TVs, and gaming consoles. A smartphone is a handheld electronic device that connects to a cellular network. Various content streaming types include on-demand video streaming and live video streaming, which can be deployed in different modes such as cloud-based or on-premise solutions. Content streaming finds applications across various sectors, including both consumer and enterprise domains.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

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The content streaming market size has grown rapidly in recent years. It will grow from $143.69 billion in 2024 to $163.37 billion in 2025 at a compound annual growth rate (CAGR) of 13.7%. The growth in the historic period can be attributed to high-speed internet availability, smart devices proliferation, original content creation, cord-cutting trends, global expansion.

The content streaming market size is expected to see rapid growth in the next few years. It will grow to $277.67 billion in 2029 at a compound annual growth rate (CAGR) of 14.2%. The growth in the forecast period can be attributed to personalization and ai, live streaming and sports, global content licensing, high-quality 4k and 8k streaming, interactive and immersive content. Major trends in the forecast period include ad-supported streaming, bundling and aggregation, short-form and mobile content, localized and regional content, content diversity and inclusivity.

The forecast of 14.2% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Content providers may experience increased licensing and delivery network expenses if tariffs target foreign CDN services or software. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growth of the content streaming market is driven by the increasing number of devices capable of supporting digital media, such as smartphones, tablets, laptops, desktops, and smart TVs, combined with improved internet access speed, better networks, broader coverage, and advanced technologies like 3G and 4G/LTE. This trend provides consumers with the flexibility to access media content, such as information, entertainment, or social activities, anytime and anywhere. The proliferation of digital media players such as Netflix, Hulu, Amazon, Apple TV, Roku, and Boxee has led to a significant surge in online media consumption. Therefore, the growing number of mobile devices, improved internet connectivity, and the presence of digital media players make it increasingly convenient for consumers to access music and video content, contributing to the growth of the content streaming market.

Increased internet penetration is expected to be a driving force behind the growth of the content streaming market. Internet penetration, which measures the percentage of a population or geographic area with internet access, plays a pivotal role in expanding the content streaming market. It not only enlarges the potential user base but also enhances service quality, fosters innovation, and promotes healthy competition. Higher internet penetration allows content streaming services to reach a more diverse and extensive audience, ultimately driving growth and profitability in the industry. For example, data from the International Telecommunication Union (ITU) reveals that 66% of the world's population, equivalent to 5.3 billion people, is expected to have internet access, marking a 6.1% growth rate from 2021. Regions like Europe, the Commonwealth of Independent States (CIS), and the Americas have internet penetration rates of 80% and 90%, while the Arab States and Asia-Pacific regions each have rates of 70% and 64%, respectively. This increased internet penetration is a significant driver of the content streaming market.

To gain cost benefits, companies in the video streaming market are increasingly adopting blockchain technology and artificial intelligence (AI). Blockchain technology enables video streaming providers to store data across numerous global servers, resulting in cost savings associated with storing massive video files. For instance, Video Coin, a video streaming startup, is exploring the implementation of blockchain technology to offer video content at more affordable prices. AI is another technology that improves the quality of content by reducing video buffering through video compression. Major streaming services like Netflix, Amazon Prime, and Spotify utilize machine learning, a subset of AI, to enhance the user experience by tracking user interests and making content recommendations. AI-driven video quality enhancement is another application that reduces buffering issues.

Leading companies in the content streaming market are introducing new products, such as creator-first streaming platforms, to expand their customer base, increase sales, and boost revenue. Creator-first streaming platforms prioritize and empower content creators, such as YouTubers, Twitch streamers, and vloggers, providing a platform for their content. In October 2023, Sabio Inc., an advertising technology company based in the US, launched SabioTV, a creator-focused streaming platform designed to support diverse viewpoints and promote representation in the streaming industry. SabioTV leverages Sabio's end-to-end connected TV (CTV)/over-the-top (OTT) technology stack to give content creators access to leading US companies across various sectors, allowing them to benefit from the creator economy. Viewers of SabioTV can access unique and high-quality content from underrepresented creators who are often not featured on mainstream streaming platforms, providing a platform for emerging talent that can be challenging to discover on social media.

In April 2024, Walt Disney, a US-based mass media and entertainment conglomerate, acquired Comcast's stake in Hulu for $27.5 billion. This acquisition gives Disney full control over Hulu, enabling the company to enhance its streaming offerings and strengthen its position in the competitive streaming market. The acquisition is expected to boost Hulu's subscriber base, increase advertising revenue, and streamline operations, helping Disney further expand its streaming presence alongside other platforms such as Disney+ and ESPN+. Hulu, a US-based subscription streaming media service, offers a wide range of on-demand content, including original programming, movies, and TV shows.

Major companies operating in the content streaming market include Netflix Inc., Amazon Web Services Inc., Akamai Technologies Inc., Hulu LLC., Apple Inc., Google LLC, Cisco Systems Inc., Disney+, Kaltura Inc., AT&T Inc., Adobe Inc., IBM Corporation, Tencent Video, iQIYI Inc., HBO Max, Paramount Plus, Eros Digital FZ LLC, ALT Digital Media Entertainment Limited, Globo Comunicacao e Participacoes S.A., Starz Entertainment LLC, iFlix Sdn Bhd, ESPN Inc., Peacock TV LLC, Canal Plus Group SA, CuriosityStream Inc., StarTimes Media, Sony Pictures Networks India Private Limited, Discovery Inc., DAZN Group Limited, PCCW Media Limited, AMC Networks Inc., MUBI Inc., Nordic Entertainment Group AB, WatchIT Media FZ LLC, Ellation LLC, RTL Group Sam, BluTV AS, MBC Group, Yandex LLC, Bell Media Inc

North America was the largest region in the content streaming market in 2024. Africa is expected to be the fastest-growing region in the content streaming market during the forecast period. The regions covered in the content streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the content streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada

The content streaming market includes revenues earned by entities by providing textual, audio, and/or video content of general or specific interest on the internet exclusively. The content streaming establishments do not publish or broadcast traditional (non-internet) versions of the content. This market includes from sales from subscription, advertisement. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Content Streaming Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on content streaming market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for content streaming ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The content streaming market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Type: On-Demand Video Streaming; Live Video Streaming
• 2) By Deployment: Cloud; On-Premise
• 3) By End User: Consumer; Enterprise
• Subsegments:
• 1) By On-Demand Video Streaming: Subscription-Based Video On Demand (SVOD); Transactional Video On Demand (TVOD); Advertising-Based Video On Demand (AVOD); Free Ad-Supported Streaming TV (FAST); Other On-Demand Video Streaming Services
• 2) By Live Video Streaming: Social Media Live Streaming; Sports And Event Streaming; News And Broadcast Streaming; Gaming And ESports Streaming; Other Live Video Streaming Services
• Companies Mentioned: Netflix Inc.; Amazon Web Services Inc.; Akamai Technologies Inc.; Hulu LLC.; Apple Inc.; Google LLC; Cisco Systems Inc.; Disney+; Kaltura Inc.; AT&T Inc.; Adobe Inc.; IBM Corporation; Tencent Video; iQIYI Inc.; HBO Max; Paramount Plus; Eros Digital FZ LLC; ALT Digital Media Entertainment Limited; Globo Comunicacao e Participacoes S.A.; Starz Entertainment LLC; iFlix Sdn Bhd; ESPN Inc.; Peacock TV LLC; Canal Plus Group SA; CuriosityStream Inc.; StarTimes Media; Sony Pictures Networks India Private Limited; Discovery Inc.; DAZN Group Limited; PCCW Media Limited; AMC Networks Inc.; MUBI Inc.; Nordic Entertainment Group AB; WatchIT Media FZ LLC; Ellation LLC; RTL Group Sam; BluTV AS; MBC Group; Yandex LLC; Bell Media Inc
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.