Digital Publishing Global Market Report 2025

Digital publishing involves the creation of periodicals, e-books, white papers, reports, and other information formats that are typically long-form and accessible online or on electronic devices.

The main types of digital publishing include text content, video content, and audio content. Video content encompasses various formats, such as vlogs, animated GIFs, live videos, recorded presentations, and webinars. The applications for digital publishing include smartphones, laptops, PCs, and other electronic devices. These digital publishing formats find applications across various sectors, including scientific, technical, and medical (STM), legal, and business.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The rapid surge in U.S. tariffs and the resulting trade tensions in spring 2025 are heavily affecting the media sector, particularly in areas such as content creation, broadcasting, and digital streaming. Increased tariffs on imported audiovisual gear, editing tools, and broadcasting technologies have driven up both production and operational costs for media companies. Film and TV studios are incurring higher expenses for sourcing foreign-made cameras, lighting, and post-production equipment, while news and broadcast outlets are facing steeper costs for satellite services and transmission hardware. Additionally, retaliatory tariffs imposed by other countries are hindering the export of U.S.-based media content, curbing international revenue growth. To navigate these challenges, media firms are increasingly sourcing domestically, accelerating digital transformation, and adopting AI-powered production tools to reduce costs and sustain their global competitiveness amid ongoing trade disruptions.

The digital publishing market research report is one of a series of new reports from The Business Research Company that provides digital publishing market statistics, including digital publishing industry global market size, regional shares, competitors with a digital publishing market share, detailed digital publishing market segments, market trends and opportunities, and any further data you may need to thrive in the digital publishing industry. This digital publishing market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The digital publishing market size has grown rapidly in recent years. It will grow from $45.9 billion in 2024 to $50.76 billion in 2025 at a compound annual growth rate (CAGR) of 10.6%. The growth in the historic period can be attributed to internet accessibility expansion, e-book revolution, mobile device proliferation, digital rights management (DRM), shift to online content consumption.

The digital publishing market size is expected to see rapid growth in the next few years. It will grow to $78.42 billion in 2029 at a compound annual growth rate (CAGR) of 11.5%. The growth in the forecast period can be attributed to remote work optimization tools, collaborative storytelling platforms, blockchain for content authentication, sustainable publishing practices, data analytics for audience insights. Major trends in the forecast period include mobile optimization, personalized content delivery, subscription and membership models, audio and visual integration, AI and machine learning integration.

The forecast of 11.5% growth over the next five years remains unchanged from the previous projection for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Cloud-based publishing platforms may pass on tariff-driven infrastructure costs to digital publishers through higher subscription fees. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing digitization of books and educational content is fostering the expansion of the digital publishing market. The conversion of information into digital formats has altered learning methods, leading to a transition from traditional printed textbooks to digital platforms such as e-readers, smartphones, and tablets. For example, in April 2024, Eurostat, a government agency based in Luxembourg, reported that in 2023, 7.2% of EU residents purchased eBooks, an increase from the 6.6% recorded in 2022. Therefore, the trend of increasing digitization of books and educational materials is expected to persist post-COVID-19, further propelling the digital publishing market during this period.

A factor contributing to the market's growth is the increasing adoption of e-books. E-books, or electronic books, provide a digital version of printed books accessible on devices such as e-readers, tablets, and smartphones. The convenience of carrying a vast library of content on electronic devices has led to a surge in e-book sales. In February 2023, online sales of e-books experienced a 5.6% growth, reaching $12.13 billion in total sales, with unit sales rising by 6.6% to 1.12 billion units. The increasing adaptation of e-books is expected to be a significant driver for the digital publishing market.

The rising use of internet-based set-top boxes for accessing high-quality video and audio content is another trend affecting the digital publishing market. The global android set-top boxes market is expected to reach $695.9 million by 2025. Regulatory decisions, such as the Telecom Regulatory Authority of India's plan to shut down analog TV transmission by 2023, are driving the adoption of Android set-top boxes with integrated OTT apps. This shift from analog TVs to digital platforms is anticipated to further boost the digital publishing market.

Leading companies in the digital publishing market are concentrating on developing innovative solutions, such as content creation tools, to assist publishers in generating new video content, enhancing storytelling, and expanding their video inventory. Content creation tools refer to software or platforms that enable users to produce, edit, and manage digital content, including text, images, videos, and graphics, for various purposes such as marketing, education, or entertainment. For example, in May 2023, Connatix, a software company based in the US, introduced a content creation suite. This suite provides a streamlined platform for creating and distributing interactive video content, featuring advanced tools for video editing, real-time collaboration, and smooth integration with various content management systems. This allows publishers to boost audience engagement and enhance workflow efficiency.

In January 2022, OpenWeb, a prominent social engagement platform based in the US, acquired Hive Media Group Inc., a digital publishing and engagement platform company, for an undisclosed amount. This strategic acquisition aligns with OpenWeb's objectives to expand its technological offerings, enhance revenue streams, and strengthen relationships with audiences.

Major companies operating in the digital publishing market include Amazon.com Inc., Apple Inc., Alphabet Inc., Adobe Inc., Aquafadas Inc., Bloomberg L.P, Google Play, RELX Group plc, Thomson Reuters Corporation, Wolters Kluwer NV, Pearson plc, Hachette Book Group, John Wiley & Sons Inc., Springer Science+Business Media, Verlagsgruppe Georg von Holtzbrinck GmbH, Conde Nast International Ltd., McGraw-Hill Education, Dow Jones & Co. Inc., Cengage Learning Inc., Cambridge University Press & Assessment, Houghton Mifflin Harcourt, Oxford University Press, Societe des Editions Francis Lefebvre, Quark Software Inc., Pagesuite Pvt. Ltd., Magplus Inc., Yudu Ltd.

North America was the largest region in the digital publishing market in 2024. Africa is expected to be the fastest-growing region in the digital publishing market report during the forecast period. The regions covered in the digital publishing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the digital publishing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain

The digital publishing market includes revenues earned by entities by providing publishing services for digital content in the form of text, audio and video in the digital platforms such as social media, website and search engine. The digital publishing companies are primarily engaged in the developing of broad range of digital content such as advertising and publishing by periodical advertising, educational content such as journals and medical publishing, informative content such as news, magazine, newsletter publishing and financial magazines. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Digital Publishing Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on digital publishing market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for digital publishing ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The digital publishing market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Type: Text Content; Video Content; Audio Content
• 2) By Application: Smart Phones; Laptops; PCs; Other Applications
• 3) By End User: Scientific, Technical, And Medical (STM); Legal And Business
• Subsegments:
• 1) By Text Content: E-Books; Online Articles And Blogs; Digital Magazines And Newspapers; Research Papers And Journals
• 2) By Video Content: Online Courses And Tutorials; Video Blogs (Vlogs); Documentaries And Web Series; Promotional And Marketing Videos
• 3) By Audio Content: Podcasts; Audiobooks; Music Streaming; Radio Shows And Online Broadcasting
• Companies Mentioned: Amazon.com Inc.; Apple Inc.; Alphabet Inc.; Adobe Inc.; Aquafadas Inc.; Bloomberg L.P; Google Play; RELX Group plc; Thomson Reuters Corporation; Wolters Kluwer NV; Pearson plc; Hachette Book Group; John Wiley & Sons Inc.; Springer Science+Business Media; Verlagsgruppe Georg von Holtzbrinck GmbH; Conde Nast International Ltd.; McGraw-Hill Education; Dow Jones & Co. Inc.; Cengage Learning Inc.; Cambridge University Press & Assessment; Houghton Mifflin Harcourt; Oxford University Press; Societe des Editions Francis Lefebvre; Quark Software Inc.; Pagesuite Pvt. Ltd.; Magplus Inc.; Yudu Ltd.
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.