PUBLISHER: The Business Research Company | PRODUCT CODE: 1813758
PUBLISHER: The Business Research Company | PRODUCT CODE: 1813758
Omnichannel retail software encompasses integrated technological solutions designed to facilitate the seamless coordination and management of sales channels, both online and offline, from a unified platform. This software enables consistent customer experiences across multiple touchpoints, such as e-commerce sites, mobile apps, and physical storefronts.
The primary offering types in the omnichannel retail software market include solutions and services. Solutions comprise the actual software products provided by companies to facilitate omnichannel retailing. Deployment modes vary between on-premises and on-cloud, while organization sizes encompass small enterprises, medium enterprises, and large enterprises. These solutions cater to various end-users, including books and stationery, consumer electronics and accessories, apparel, footwear and accessories, furniture and home furnishings, health and beauty, sports goods, fast-moving consumer goods, transportation, and other sectors.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the ensuing trade tensions in spring 2025 are having a profound impact on the retail and wholesale sector, particularly in areas such as sourcing, inventory management, and pricing strategies. Increased duties on imported consumer goods including electronics, apparel, furniture, and packaged foods have driven up procurement costs, forcing many retailers and wholesalers to either raise prices for consumers or absorb the financial hit. Small and mid-sized businesses, which often lack pricing leverage, are especially at risk, facing tighter margins and reduced competitiveness. Supply chain disruptions and international shipping uncertainties have further strained inventory cycles. At the same time, retaliatory tariffs from overseas markets have diminished export opportunities for U.S. brands, curbing potential revenue growth. In response, many companies are pivoting to domestic and regional suppliers, bolstering supply chain resilience, and leveraging data-driven demand forecasting to manage cost fluctuations and sustain customer satisfaction.
The omnichannel retail software market research report is one of a series of new reports from The Business Research Company that provides omnichannel retail software market statistics, including the omnichannel retail software industry global market size, regional shares, competitors with an omnichannel retail software market share, detailed omnichannel retail software market segments, market trends and opportunities, and any further data you may need to thrive in the omnichannel retail software industry. This omnichannel retail software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The omnichannel retail software market size has grown exponentially in recent years. It will grow from $10.54 billion in 2024 to $12.89 billion in 2025 at a compound annual growth rate (CAGR) of 22.3%. The growth in the historic period can be attributed to the rise of e-commerce, growth of mobile commerce, increasing consumer demand for seamless shopping experiences, expansion of digital payment options, and growing importance of customer loyalty.
The omnichannel retail software market size is expected to see exponential growth in the next few years. It will grow to $27.55 billion in 2029 at a compound annual growth rate (CAGR) of 20.9%. The growth in the forecast period can be attributed to rising demand for contactless payment solutions, expansion of voice commerce, increased adoption of mobile shopping apps, expansion of subscription-based retail model, and growth of direct-to-consumer. Major trends in the forecast period include technological advancements, integration of AI, cloud-based solutions, integration of social media, and integration with IoT devices.
The forecast of 20.9% growth over the next five years reflects a modest reduction of 0.4% from the previous estimate for this market. This reduction is primarily due to the impact of tariffs between the US and other countries. Although software itself is non-tangible, tariff impacts on imported servers and networking gear can make large-scale omnichannel software deployments more expensive to implement. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The growing adoption of IoT devices is expected to drive the expansion of the omnichannel retail software market in the coming years. IoT devices are interconnected gadgets that utilize sensors and internet connectivity to gather and share data. The rise in IoT device usage is fueled by the valuable insights they generate, improved decision-making, and substantial cost savings through streamlined processes and optimized resource use. Omnichannel retail software plays a crucial role for retailers integrating IoT devices to enhance the shopping experience, streamline operations, and boost revenue. For example, in September 2024, IoT Analytics GmbH, a Germany-based non-governmental organization, reported that by the end of 2023, there were 16.6 billion connected IoT devices, marking a 15% increase from 2022. The organization projected further growth, estimating a 13% rise to 18.8 billion by the end of 2024. Moreover, the number of connected IoT devices is expected to reach 40 billion by 2030, a significant increase from the last market update in 2023. Thus, the growing adoption of IoT devices is propelling the growth of the omnichannel retail software market.
Key players in the omnichannel retail software market are directing their efforts towards developing innovative omnichannel order management systems, such as the HotWax Order Management App, to gain a competitive advantage. This application enhances the Shopify experience for customers by providing comprehensive omnichannel retailing capabilities. For instance, in April 2024, HotWax Commerce, a US-based software company, launched the HotWax Order Management App, empowering merchandisers with the ability to manually release pre-orders down to the order item level, thereby offering greater control over inventories and the pre-ordering process. Additionally, the app enables merchandisers to locate and release pre-orders based on factors such as order date, promised date, and inventory availability.
In August 2022, Walmart Inc., a US-based retail corporation, acquired Volt Systems for an undisclosed sum. This strategic move allows Walmart to leverage advanced technology and analytics to optimize product assortment, enhance supplier visibility, and improve customers' omnichannel shopping experiences, underscoring Walmart's ongoing commitment to innovation and technological advancement. Volt Systems, a US-based technology company specializing in omnichannel engagement, aligns with Walmart's vision for enhancing the retail experience through technology-driven solutions.
Major companies operating in the omnichannel retail software market are IBM Corporation, Oracle Corporation, SAP SE, Salesforce.com Inc., Toshiba Corporation, Cognizant Technology Solutions Corp., Infosys Ltd., Adobe Commerce, NCR Corporation, Shopify Plus, Infor Global Solutions Inc., Diebold Nixdorf AG, Blue Yonder, Lightspeed Retail, Aptos Retail, BigCommerce, VTEX, Mi9 Retail, Commercetools, Brightpearl, Openbravo, Elastic Path, Salsify, Pimcore, Kibo Commerce
North America was the largest region in the omnichannel retail software market in 2024. The regions covered in the omnichannel retail software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the omnichannel retail software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The omnichannel retail software market consists of revenues earned by entities providing services such as inventory management, order management, and marketing automation. The market value includes the value of related goods sold by the service provider or included within the service offering. The omnichannel retail software market also includes sales of unified commerce platforms, analytics and business intelligence (BI) tools, mobile commerce (m-commerce) apps, and e-commerce platforms. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Omnichannel Retail Software Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on omnichannel retail software market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for omnichannel retail software ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The omnichannel retail software market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.