PUBLISHER: The Business Research Company | PRODUCT CODE: 1816670
PUBLISHER: The Business Research Company | PRODUCT CODE: 1816670
Cruelty-free makeup refers to cosmetic products that have undergone development, testing, and manufacturing processes without subjecting animals to harm or unnecessary suffering. This term is commonly used to describe makeup items produced ethically, without animal testing.
The primary types of cruelty-free makeup products include facial makeup, eye makeup, lip makeup, and nail makeup. Cruelty-free facial makeup encompasses products that have been developed without animal testing, ensuring that both the final product and its ingredients have not been subjected to animal experimentation. These products are suitable for use by individuals of all genders and age groups and are available through various channels such as modern trade, specialty stores, salons, spas, departmental stores, convenience stores, and online platforms.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the services sector, particularly in business services, IT, and professional consulting. The increased costs of imported technology, office equipment, and critical digital infrastructure are driving up operating expenses for service providers, compelling them to either pass these costs on to clients or absorb the financial strain themselves. Outsourcing firms and IT service providers are grappling with higher hardware costs and supply chain delays, which are disrupting project timelines and squeezing profitability. Furthermore, retaliatory tariffs have weakened demand for U.S.-based professional services in key global markets, slowing export-driven revenues. To navigate these challenges, the sector must focus on accelerating digital transformation, optimizing costs, and strengthening domestic client relationships to sustain growth and remain competitive in an increasingly uncertain trade environment.
The cruelty-free makeup market research report is one of a series of new reports from The Business Research Company that provides cruelty-free makeup market statistics, including cruelty-free makeup industry global market size, regional shares, competitors with cruelty-free makeup market share, detailed cruelty-free makeup market segments, market trends, and opportunities, and any further data you may need to thrive in the cruelty-free makeup industry. This cruelty-free makeup market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.
The cruelty-free makeup market size has grown strongly in recent years. It will grow from $6.35 billion in 2024 to $6.85 billion in 2025 at a compound annual growth rate (CAGR) of 7.9%. The growth in the historic period can be attributed to rising lactose intolerance awareness, health and wellness trends, dietary trends, functional properties, clean label movement.
The cruelty-free makeup market size is expected to see strong growth in the next few years. It will grow to $8.86 billion in 2029 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to expanding health-conscious consumer base, plant-based alternatives integration, global dietary shifts, diverse product applications, clean and sustainable sourcing. Major trends in the forecast period include globalization of food preferences, innovation in product formulations, innovations in dairy processing technologies, e-commerce and direct-to-consumer trends, focus on sustainable and ethical practices.
The forecast of 6.7% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. The U.S. may face higher retail prices as tariffs on vegan waxes, synthetic brushes, and ethical packaging materials sourced from Italy and India raise the cost base for cruelty-free beauty lines. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The growth of the cruelty-free makeup market is expected to be propelled by the rising consumer focus on sustainability and natural ingredients. Sustainability and natural ingredients in cruelty-free makeup represent a beauty product category that prioritizes ethical and environmentally conscious principles. The increasing consumer emphasis on sustainability and natural ingredients is driving the demand for cruelty-free makeup, as individuals seek beauty products aligned with ethical values, minimal environmental impact, and a preference for eco-conscious choices. For example, according to the CBI Ministry of Foreign Affairs, a Netherlands-based government organization, demand for natural ingredients in cosmetics in Europe increased from $1.12 million (€1.03 million) in 2021 to $1.38 million (€1.27 million) in 2022. Therefore, the rise in consumer focus on sustainability and natural ingredients is fueling the growth of the cruelty-free makeup market.
Major companies operating in the cruelty-free makeup market are aiming to expand their product lines and contribute a significant portion of their sales to conservation and rescue efforts for endangered animals. Expanding product lines in cruelty-free makeup refers to beauty companies and brands diversifying their product offerings to cater to a wider range of customer preferences and needs. For instance, in March 2023, Colorbar Cosmetics Private Limited, an India-based cosmetics company, launched its Co-Earth line. The Co-Earth line is dedicated to clean beauty and animal welfare, featuring products derived from nature that are cruelty-free, vegan, paraben-free, SLS-free, and sulfate-free.
In January 2024, Pamela Anderson, a US-based actress and model, acquired Sonsie Skin for an undisclosed amount. This acquisition aligns with her advocacy for natural beauty and self-acceptance, which has been evident through her public appearances without makeup at major events like Paris Fashion Week and the London Fashion Awards. Sonsie Skin is a US-based skincare brand known for its vegan and cruelty-free products, reflecting Anderson's commitment to promoting sustainable and ethical beauty practices. This move further cements her position as an advocate for self-love and authentic beauty, integrating her values with a brand that mirrors these principles.
Major companies operating in the cruelty-free makeup market report are Unilever PLC, L'Oreal S.A., Estee Lauder Companies Inc., Ulta Beauty Inc., bareMinerals, e.l.f. Beauty Inc., Tarte Inc., Kendo Holdings Inc., Juice Beauty, A.W. Faber-Castell Cosmetics GmbH, Axiology Beauty, theBalm Cosmetics, Milani Cosmetics, Pacifica Beauty LLC, Urban Decay Cosmetics LLC, Ere Perez Natural Cosmetics Pty Ltd., Gabriel Cosmetics Inc., Au Naturale Cosmetics, Catrice Cosmetics, blInc., Absolution Cosmetics, Clove + Hallow LLC, Lily Lolo, Elate Cosmetics, MO MI BEAUTY, Anastasia Beverly Hills, Hynt Beauty, Gressa Skin, Inika Organic, Emma Jean Cosmetics Inc.
North America was the largest region in the cruelty-free makeup market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the cruelty-free makeup market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the cruelty-free makeup market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The cruelty-free makeup market consists of sales of facial makeup, eye makeup, lip makeup, and nail makeup. Values in this market are 'factory gate' values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Cruelty-Free Makeup Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on cruelty-free makeup market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for cruelty-free makeup ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The cruelty-free makeup market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.