PUBLISHER: The Business Research Company | PRODUCT CODE: 1816680
PUBLISHER: The Business Research Company | PRODUCT CODE: 1816680
Facial beauty devices refer to innovative skincare tools that enhance facial appearance and provide a range of advantages, including firming, toning, and anti-aging properties. They address various skin concerns, increase skin absorption of cosmetic goods, speed metabolism, and encourage blood circulation.
The main types of facial beauty devices are cleansing devices, oxygen and steamer, dermal rollers, acne removal devices, hair removal devices, and others. Cleansing devices are tools used to deep clean the skin, typically through gentle exfoliation and removal of dirt, oil, and impurities. They work by electric, battery operated, manual, devices, and other modes of operation for beauty salon, household, and other applications.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the resulting trade tensions in spring 2025 are having a notable impact on the services sector, particularly in business services, IT, and professional consulting. The increased costs of imported technology, office equipment, and critical digital infrastructure are driving up operating expenses for service providers, compelling them to either pass these costs on to clients or absorb the financial strain themselves. Outsourcing firms and IT service providers are grappling with higher hardware costs and supply chain delays, which are disrupting project timelines and squeezing profitability. Furthermore, retaliatory tariffs have weakened demand for U.S.-based professional services in key global markets, slowing export-driven revenues. To navigate these challenges, the sector must focus on accelerating digital transformation, optimizing costs, and strengthening domestic client relationships to sustain growth and remain competitive in an increasingly uncertain trade environment.
The main types of facial beauty devices are cleansing devices, oxygen and steamer, dermal rollers, acne removal devices, hair removal devices, and others. Cleansing devices are tools used to deep clean the skin, typically through gentle exfoliation and removal of dirt, oil, and impurities. They work by electric, battery operated, manual, devices, and other modes of operation for beauty salon, household, and other applications.
The facial beauty devices market size has grown rapidly in recent years. It will grow from $18.07 billion in 2024 to $21.18 billion in 2025 at a compound annual growth rate (CAGR) of 17.2%. The growth in the historic period can be attributed to increasing consumer awareness, clinical research, the increasing availability of facial beauty devices.
The facial beauty devices market size is expected to see rapid growth in the next few years. It will grow to $39.34 billion in 2029 at a compound annual growth rate (CAGR) of 16.7%. The growth in the forecast period can be attributed to increasingly seek non-invasive skincare solutions, growth of facial beauty device, increased affordability, demand for evidence-based skincare solutions, expansion of their customer base and market presence. Major trends in the forecast period include integration of advanced technologies, smart features, non-invasive anti-aging solutions, adaptive skincare technology, growth and innovation within the facial beauty device market.
The forecast of 16.7% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. The U.S. could face retail and production cost increases as tariffs on microcurrent modules, LED therapy panels, and silicone components from China and South Korea impact the aesthetics device segment. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The increase in skin problems is expected to propel the growth of the facial beauty device market going forward. Skin problems refer to illnesses that affect the skin's surface and can cause various symptoms, such as rashes, acne, burning, itching, and changes in pigmentation. With increasing awareness about skin problems and the desire for personalized skincare routines, the demand for facial beauty devices is rising. Facial beauty devices offer a range of benefits for various skin concerns, helping to improve the overall health and appearance of the skin when used correctly and consistently. For instance, according to Cancer Australia, an Australia-based cancer control agency, Australia recorded 18,257 new skin melanoma cases in 2023, an increase from 15,628 cases in the previous two years. Therefore, the growing incidence of skin problems drives the facial beauty device market.
Major companies operating in the facial beauty device market are focusing on innovative smart technologies such as optoelectronic technology to gain a competitive edge in the market. Optoelectronic technology refers to developing and manufacturing hardware to transform electrical energy into light and the real-life use of photovoltaic or light-emitting devices. For instance, in September 2023, AMIRO, a China-based beauty and skincare technology company, launched the skin-tightening AMIRO S2 SEAL gadget and the LED light facial beauty device AMIRO LumoMax. The AMIRO LumoMax is an easy-to-use LED light face beauty device that provides post-cosmetic surgery treatment with five daily methods: whitening, calming, acne elimination, sleep, and privacy. The AMIRO S2 is an updated version of AMIRO's initial stamping beauty gadget. AMIRO S2 provides accurate anti-aging treatment using a four-color zoning mask, eliminating the need to change devices or settings. These two products showcase AMIRO's dedication to precision skincare and its innovative use of precision science and deep optoelectronic integration in the skincare industry.
In August 2023, Rhyz Inc., a subsidiary of Nu Skin Enterprises Inc., a skincare and beauty device company, acquired BeautyBio for an undisclosed amount. This acquisition aims to expand Rhyz's ecosystem of consumer, technology, and manufacturing firms that work together to create innovative products in the beauty, wellness, and lifestyle sectors. Further, the acquisition enhances Nu Skin's position in the beauty device systems market and enables BeautyBio to reach its potential within the Rhyz ecosystem. BeautyBio is a US-based luxury skincare company that offers innovative facial beauty devices designed to enhance skincare routines and address various skin concerns.
Major companies operating in the facial beauty devices market are Hitachi Ltd., Procter and Gamble, Panasonic Corporation, L'Oreal S.A., Philips N.V., NuFace, MTG Co. Ltd., Clinique Clinique Laboratories, Nu Skin Enterprises, Conair Corporation, Remington, Lumenis, Face Gym, SSENSE, Ya Man ltd., Clarisonic Inc., LYMA, TRIA Beauty Inc., Quasar MD, Habalan Med Beauty Co. Ltd., Newa, Ziip Beauty
North America was the largest region in the facial beauty devices market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the facial beauty devices market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the facial beauty devices market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The facial beauty device market consists of sales of facial cleansing brushes, light emitting diode (LED) therapy devices, lip plumping devices, eye massagers and microcurrent devices. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Facial Beauty Devices Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on facial beauty devices market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for facial beauty devices ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The facial beauty devices market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.