PUBLISHER: The Business Research Company | PRODUCT CODE: 1824678
PUBLISHER: The Business Research Company | PRODUCT CODE: 1824678
Healthcare advertising is the strategic promotion of healthcare products, services, or organizations directed at a specific target audience. This multifaceted process employs a variety of strategies and tactics to attract and retain patients, bolster the reputation of healthcare providers, and ultimately contribute to improved patient outcomes.
The primary types of healthcare advertising encompass traditional, digital, public relations, unique branding and awareness, internal marketing, physician referrals, employer marketing, and others. Traditional healthcare advertising involves the use of conventional marketing methods, including print ads, TV, radio, and direct mail, to promote healthcare services and products. This approach can be directed at both consumers and healthcare professionals through methods such as detailing. Healthcare advertising employs various technologies such as personal data tracking, telemedicine, artificial intelligence, and others, and finds applications in diverse sectors including biotechnology companies, medical insurance, weight loss and fitness products, among others.
Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.
The sharp rise in U.S. tariffs and the resulting trade tensions in spring 2025 are having a significant impact on the healthcare sector, especially in the supply of essential medical devices, diagnostic equipment, and pharmaceuticals. Hospitals and healthcare providers are grappling with higher costs for imported surgical tools, imaging systems, and consumables like syringes and catheters, many of which have limited domestic substitutes. These escalating expenses are putting pressure on healthcare budgets, prompting some providers to delay equipment upgrades or pass increased costs on to patients. Furthermore, tariffs on raw materials and components are disrupting the manufacturing of vital drugs and devices, leading to supply chain delays. In response, the industry is adopting diversified sourcing strategies, expanding local production where feasible, and pushing for tariff exemptions on critical medical products.
The healthcare advertising market research report is one of a series of new reports from The Business Research Company that provides healthcare advertising market statistics, including healthcare advertising industry global market size, regional shares, competitors with a healthcare advertising market share, detailed healthcare advertising market segments, market trends and opportunities, and any further data you may need to thrive in the healthcare advertising industry. This healthcare advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The healthcare advertising market size has grown strongly in recent years. It will grow from $45.1 billion in 2024 to $48.06 billion in 2025 at a compound annual growth rate (CAGR) of 6.6%. The growth in the historic period can be attributed to increasing healthcare awareness, rise of telehealth services, pharmaceutical innovations, increasing healthcare costs, global health crises, healthcare provider competition.
The healthcare advertising market size is expected to see strong growth in the next few years. It will grow to $62.19 billion in 2029 at a compound annual growth rate (CAGR) of 6.7%. The growth in the forecast period can be attributed to rapid digitalization, genomic medicine advancements, remote patient monitoring, increased emphasis on mental health, health data privacy concerns. Major trends in the forecast period include digital transformation, telehealth promotion, health and wellness apps advertising, blockchain for data security, chatbots and ai-driven interactions.
The forecast of 6.7% growth over the next five years reflects a slight reduction of 0.1% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff escalations are likely to burden U.S. providers by driving up the cost of programmatic ad platforms and patient engagement software sourced from Canada and the UK, exacerbating marketing inefficiencies and elevating healthcare system outreach expenses. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.
The anticipated rise in telehealth adoption is poised to drive the growth of the healthcare advertising market. Telehealth, involving the use of digital technologies for remote healthcare services, has become increasingly prevalent. Healthcare advertising leverages telehealth to reach patients, deliver care services irrespective of physical location or mobility constraints, and execute targeted campaigns to boost patient engagement and improve overall healthcare services. An example comes from August 2022, where a report by the Australian Digital Health Agency revealed that between 2020 and 2022, 118.2 million telehealth services were provided to 18 million patients in Australia, with over 95,000 practitioners utilizing telehealth services. Additionally, a report from the National Library of Medicine in April 2023 indicated an increase in the average daily level of telemedicine usage in the US from 19.6% in 2021 to 25.7% in 2022. The escalating adoption of telehealth is a key driver for the growth of the healthcare advertising market.
Major players in the healthcare advertising market are directing their efforts towards innovative healthcare advancements, such as DeepIntent Copilot, to elevate their advertising strategies. DeepIntent Copilot, an AI-powered tool integrated into the DeepIntent healthcare advertising platform, provides actionable insights and real-time media data-based recommendations. In September 2023, DeepIntent, a US-based healthcare advertising platform, launched DeepIntent Copilot, aimed at optimizing campaign strategies, maximizing media investments, and enhancing performance and efficiency in healthcare advertising. The tool leverages unique connected datasets to deliver actionable insights and recommendations tailored to healthcare-specific goals, transforming healthcare advertising by providing adaptability to real-time market changes and reducing time to positive ROI.
In November 2023, Accenture plc, an Ireland-based information technology company, successfully acquired Concentriclife for an undisclosed amount. This strategic acquisition bolsters Accenture's capabilities in the healthcare industry, enabling the provision of more integrated and intelligent healthcare solutions. The acquisition addresses the growing demand for data-driven insights and analytics in the healthcare sector. Concentriclife, a US-based healthcare marketing agency specializing in life sciences, contributes to Accenture's goal of offering comprehensive and innovative solutions to its clients in the healthcare space.
Major companies operating in the healthcare advertising market report are Alphabet Inc., Verizon, WPP plc., PUBLICIS GROUP, Syneos Health, MCCANN WORLDGROUP, Omnicom Group, Magnite Inc., CMI Media Group, Ogilvy Healthworld LLC, Digitas Health, Response Mine Interactive, Inc., SAGEFROG MARKETING, Practice Builders, McCann Health Worldwide LLC, ProperExpression, Maricich Health, Communications Strategy Group, Thrive Internet Marketing Agency, Intrepy Healthcare Marketing, ParkerWhite Brand Interactive, Distill Health LLC, High Level Marketing, Inc., Dobies Health Marketing, Healthcare Success, LLC, Thrive Internet Marketing Agency
North America was the largest region in the healthcare advertising market in 2024. The regions covered in the healthcare advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.
The countries covered in the healthcare advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
The healthcare advertising market consists of revenues earned by entities by providing services such as primary care services, diagnostic services, rehabilitation services, maternity and women's health services, and telemedicine services. The market value includes the value of related goods sold by the service provider or included within the service offering. The healthcare advertising market also includes sales of pharmaceuticals, medical devices, diagnostic tools, personal care products, health monitoring devices, and health education materials. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Healthcare Advertising Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.
This report focuses on healthcare advertising market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Where is the largest and fastest growing market for healthcare advertising ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The healthcare advertising market global report from the Business Research Company answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.
The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.