Nutrigenomics Global Market Report 2025

Nutrigenomics is the study of how genes and genetic variations influence an individual's response to nutrients and diet. It aims to understand the interaction between nutrition and the genome to optimize health and prevent diseases. This field combines genetics, molecular biology, and nutrition science to create personalized dietary recommendations.

The primary product types in nutrigenomics include reagents and kits, and services. Reagents and kits are the chemicals, compounds, and tools used to conduct genetic testing and research related to nutrition. Common testing techniques include saliva, buccal swab, and blood samples. Nutrigenomics is applied in various therapeutic areas, including diabetes, obesity, gastrointestinal issues, women's health, and neurological conditions, among others. The products and services are used by a variety of end users, including hospitals, clinics, and other healthcare providers.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report's Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

The sharp rise in U.S. tariffs and the resulting trade tensions in spring 2025 are having a significant impact on the healthcare sector, especially in the supply of essential medical devices, diagnostic equipment, and pharmaceuticals. Hospitals and healthcare providers are grappling with higher costs for imported surgical tools, imaging systems, and consumables like syringes and catheters, many of which have limited domestic substitutes. These escalating expenses are putting pressure on healthcare budgets, prompting some providers to delay equipment upgrades or pass increased costs on to patients. Furthermore, tariffs on raw materials and components are disrupting the manufacturing of vital drugs and devices, leading to supply chain delays. In response, the industry is adopting diversified sourcing strategies, expanding local production where feasible, and pushing for tariff exemptions on critical medical products.

The nutrigenomics market research report is one of a series of new reports from The Business Research Company that provides nutrigenomics market statistics, including nutrigenomics industry global market size, regional shares, competitors with a nutrigenomics market share, detailed nutrigenomics market segments, market trends and opportunities, and any further data you may need to thrive in the nutrigenomics industry. This nutrigenomics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The nutrigenomics market size has grown rapidly in recent years. It will grow from $0.96 billion in 2024 to $1.14 billion in 2025 at a compound annual growth rate (CAGR) of 18.4%. The growth in the historic period can be attributed to the rise of online shopping, the growth of functional beverages, the rise in pharmaceuticals, the rise of e-commerce, and growth in companion diagnostics.

The nutrigenomics market size is expected to see rapid growth in the next few years. It will grow to $2.23 billion in 2029 at a compound annual growth rate (CAGR) of 18.3%. The growth in the forecast period can be attributed to rising concern over sugar consumption, increasing demand for nutrigenomics, rising chronic diseases, increasing demand for preventive healthcare solutions, and growing incidence of cancer. Major trends in the forecast period include integration with digital health, integration of ai and big data, expansion of pharmacogenomics, adoption of digital health tools, and innovation in product offerings.

The forecast of 18.3% growth over the next five years reflects a slight reduction of 0.2% from the previous projection. This reduction is primarily due to the impact of tariffs between the US and other countries. Tariff barriers are expected to hamper the U.S. by increasing the cost of Deoxyribonucleic Acid(DNA)-based nutritional testing kits and micronutrient analysis tools sourced from Sweden and South Korea, thereby delaying personalized diet interventions and elevating preventive health and wellness program expenditures. The effect will also be felt more widely due to reciprocal tariffs and the negative effect on the global economy and trade due to increased trade tensions and restrictions.

The growing awareness about health is expected to drive the expansion of the nutrigenomics market in the coming years. Health awareness refers to the knowledge and understanding individuals have regarding various health aspects, including the prevention, management, and treatment of different conditions. This rise in health awareness is linked to improving public health, reducing healthcare expenses, and improving quality of life. Nutrigenomics, which studies the interaction between genes and nutrients, helps health-conscious individuals make informed dietary decisions tailored to their genetic makeup, promoting better well-being, preventing chronic diseases, and enhancing personalized nutrition strategies for long-term health benefits. For example, in May 2022, a survey conducted by the International Food Information Council among 1,005 American adults aged 18-80 and Gen Z adults aged 18-24 revealed that approximately 52% of participants followed a specific diet, an increase from 39% in 2021. The most popular choices included clean eating (16%), mindful eating (14%), and calorie counting (13%). Thus, the growing awareness about health is driving the nutrigenomics market's growth.

Companies in the nutrigenomics market are focusing on technological advancements, such as personalized nutrition insights, to improve consumer health outcomes, dietary recommendations, and wellness solutions. Personalized nutrition insights involve tailored dietary strategies based on an individual's genetic, biological, and lifestyle factors. For instance, in June 2023, Xcode Life, a US-based genomics company, launched a gene nutrition test in India focused on nutrigenomics to provide personalized dietary insights. The test evaluates nearly 50 aspects of nutrition, such as how an individual's genetic makeup affects their nutritional needs, metabolism, nutrient absorption, food sensitivities, and dietary responses. This detailed analysis offers highly customized dietary recommendations. The test utilizes the nutrigenomic framework to examine the interaction between food and gene expression, providing insights into how specific foods impact health based on genetic predispositions. The gene nutrition test is preceded by a DNA test, streamlining the process of gathering genetic data that informs the nutritional analysis, making it more efficient for users seeking personalized health insights.

In June 2024, Lifesum, a Sweden-based digital health company, acquired LYKON for an undisclosed amount. With this acquisition, Lifesum intends to enhance its digital health platform by integrating LYKON's expertise in personalized nutrition and nutrigenomics. This will offer a more comprehensive, science-driven approach to health and wellness by combining genetic insights with customized dietary recommendations to help users improve their overall well-being. LYKON is a Germany-based company that specializes in nutrigenomics.

Major players in the nutrigenomics market are Illumina Inc., Metagenics Inc., 23andMe, Genova Diagnostics Inc., Viome Inc., DNAfit, geneOmbio Technologies Pvt Ltd, Nutrigenomix Inc., SelfDecode Inc, Fagron Genomics S.L, WellGen Inc., XCODE Life Sciences Pvt. Ltd., Cura Integrative Medicine, GenoPalate, 3X4 Genetics, OmegaQuant Analytics, LLC, Cell Logic, Nutrigenomics Institute, Wellness Psychiatry, Pathway Genomics

North America was the largest region in the nutrigenomics market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in nutrigenomics report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa.

The countries covered in the nutrigenomics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The nutrigenomics market includes revenues earned by entities by providing services such as genetic testing and analysis, personalized nutrition plans, consultation services, nutritional supplement development, and corporate wellness programs. The market value includes the value of related goods sold by the service provider or included within the service offering. The nutrigenomics market also consists of sales of products including probiotics, protein and amino acid supplements, along with fortified foods and custom meal kits. Values in this market are 'factory gate' values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

Nutrigenomics Global Market Report 2025 from The Business Research Company provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on nutrigenomics market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

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Where is the largest and fastest growing market for nutrigenomics ? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The nutrigenomics market global report from the Business Research Company answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market's historic and forecast market growth by geography.

• The market characteristics section of the report defines and explains the market.
• The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
• The forecasts are made after considering the major factors currently impacting the market. These include:

The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.

• Market segmentations break down the market into sub markets.
• The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
• The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
• The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.

Scope

• Markets Covered:1) By Product: Reagents And Kits, Services
• 2) By Technique: Saliva, Buccal Swab, Blood
• 3) By Application: Diabetes, Obesity, Gastrointestinal, Woman's Health, Neurological, Other Applications
• 4) By End User: Hospitals And Clinics, Other End Users
• Subsegments:
• 1) By Reagents And Kits: DNA Extraction Kits; Genotyping Kits; PCR Reagents; Metabolomics Kits
• 2) By Services: Nutrigenomic Testing; Data Interpretation Services; Genetic Counseling
• Companies Mentioned: Illumina Inc.; Metagenics Inc.; 23andMe; Genova Diagnostics Inc.; Viome Inc.; DNAfit; geneOmbio Technologies Pvt Ltd; Nutrigenomix Inc.; SelfDecode Inc; Fagron Genomics S.L; WellGen Inc.; XCODE Life Sciences Pvt. Ltd.; Cura Integrative Medicine; GenoPalate; 3X4 Genetics; OmegaQuant Analytics, LLC; Cell Logic; Nutrigenomics Institute; Wellness Psychiatry; Pathway Genomics
• Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain.
• Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
• Time Series: Five years historic and ten years forecast.
• Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
• Data Segmentations: country and regional historic and forecast data, market share of competitors, market segments.
• Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
• Delivery Format: PDF, Word and Excel Data Dashboard.